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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Active Metals: Preparation*Characterization*Applications by Alois Frstner

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Active Metals: Preparation*Characterization*Applications by Alois Fürstner
English | Nov 1995 | ISBN: 3527292071 | 480 Pages | PDF | 35 MB
Reactions with metals are ubiquitous in organic synthesis and, particularly in the last few years, a large repertoire of methods for the activation of metals and for their use in organic synthesis has been developed.

Active Metals: Preparation*Characterization*Applications by Alois Frstner
In Active Metals, topics ranging from morphology of metal clusters and nanometallurgy to organometallic chemistry, catalysis and the use of activated metals in natural product synthesis are authoritatively discussed by leading experts in the field.

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Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine

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Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine and Agriculture by Claus Jacob and Gilbert Kirsch
English | 2014 | ISBN: 9401789525 | 482 pages | PDF | 13,2 MB

Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine
Nature endows us with a treasure chest of Green Gold full of amazing redox-active' substances which interfere with numerous biological processes in our own body, in animals, bacteria, fungi and plants. Whilst such natural products are all around and also in us, we still do not fully understand how these compounds actually work. This book attempts to resolve some of the mysteries and riddles associated with such products. Written by more than thirty international experts from academia and industry, it places a focus on modern developments in this field and considers such natural products from various angles, from their isolation and characterization all along to product development and commercialization. Throughout, the reader will be confronted with modern approaches which enable the efficient identification and isolation of new natural products, help to elucidate their mode(s) of action and permit practical uses in Medicine, Cosmetics, Agriculture, Industry and as functional foods.
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McKnight’s Physical Geography: A Landscape Appreciation, 11th international edition

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Darrel Hess and Dennis G. Tasa, "McKnight's Physical Geography: A Landscape Appreciation, 11th international edition"
English | ISBN: 1292020911 | 2014 | 680 pages | PDF | 463 MB

McKnight’s Physical Geography: A Landscape Appreciation, 11th international edition
Were you looking for the book with access to MasteringGeography? This product is the book alone and does NOT come with access to MasteringGeography. Buy the book and access card package to save money on this resource.

Continuing Tom L. McKnight's well-known thematic focus on landscape appreciation, Darrel Hess offers a broad survey of all of the physical processes and spatial patterns that create Earth's physical landscape. McKnight's Physical Geography: A Landscape Appreciation provides a clear writing style, superior art program, and abundant pedagogy to appeal to a wide variety of students. This new edition offers a truly meaningful integration of visualization, technology, the latest applied science, and new pedagogy, providing essential tools and opportunities to teach and engage students in these processes and patterns.

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McKnight’s Physical Geography: A Landscape Appreciation, 11th international edition

FREEDownload : McKnight’s Physical Geography: A Landscape Appreciation, 11th international edition

Darrel Hess and Dennis G. Tasa, "McKnight's Physical Geography: A Landscape Appreciation, 11th international edition"
English | ISBN: 1292020911 | 2014 | 680 pages | PDF | 463 MB

McKnight’s Physical Geography: A Landscape Appreciation, 11th international edition
Were you looking for the book with access to MasteringGeography? This product is the book alone and does NOT come with access to MasteringGeography. Buy the book and access card package to save money on this resource.

Continuing Tom L. McKnight's well-known thematic focus on landscape appreciation, Darrel Hess offers a broad survey of all of the physical processes and spatial patterns that create Earth's physical landscape. McKnight's Physical Geography: A Landscape Appreciation provides a clear writing style, superior art program, and abundant pedagogy to appeal to a wide variety of students. This new edition offers a truly meaningful integration of visualization, technology, the latest applied science, and new pedagogy, providing essential tools and opportunities to teach and engage students in these processes and patterns.

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SharePoint 2013 User’s Guide: Learning Microsoft’s Business Collaboration Platform, 4 edition

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Anthony Smith, "SharePoint 2013 User's Guide: Learning Microsoft's Business Collaboration Platform, 4 edition"
English | 2013 | ISBN: 1430248335 | 536 pages | EPUB | 10,6 MB

SharePoint 2013 User’s Guide: Learning Microsoft’s Business Collaboration Platform, 4 edition
Microsoft SharePoint 2013 provides a collection of tools and services you can use to improve user and team productivity, make information sharing more effective, and facilitate business decision-making processes. In order to get the most out of SharePoint 2013, you need to understand how to best use the capabilities to support your information management, collaboration, and business process management needs. The SharePoint 2013 User's Guide is designed to provide you with the information you need to effectively use these tools.

Whether you are using SharePoint as an intranet or business solution platform, you will learn how to use the resources (such as lists, libraries, and sites) and services (such as search, workflow, and social) that make up these environments. In the fourth edition of this bestselling book, author Tony Smith walks you through the components and capabilities that make up a SharePoint 2013 environment. He provides step-by-step instructions for using and managing these elements, as well as recommendations for how to best leverage them.

The author has brought together this information based on his extensive experience working with these tools and with business users who effectively leverage these technologies within their organizations. These real-world experiences were incorporated into the writing of this book to make it easy for you to gain the knowledge you need to make the most of the product. Pick up a copy of the SharePoint 2013 User's Guide today.
What you'll learn
How to create and use common SharePoint resources like lists, libraries, sites, pages and web parts
When and how workflows can control the flow and action of content
How to create policies for SharePoint information management and control
Making the most out of SharePoint search services
How to take advantage of social capabilities to create social solutions
and much more
Who this book is for

Whether you have not yet used SharePoint at all, have used previous versions, have just started using the basic features, or have been using it for a long of time, this book provides the skills you need to work efficiently with the capabilities SharePoint 2013 provides.
Table of Contents
Introduction to SharePoint 2013
Understanding Sites
Expanding on Sites with SharePoint Server 2013
Understanding Apps
Lists and Libraries
List Types
Library Types
Workflow and Information Management Policies
Pages and Web Parts
Records Management
Search
Social and Personalization Features
SharePoint Metrics
Enterprise Office Services
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Institutional Banking for Emerging Markets: Principles and Practice

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Wei-Xin Huang "Institutional Banking for Emerging Markets: Principles and Practice"
Wiley | 2007-05-18 | ISBN: 0470030763 | 274 pages | PDF | 2 MB

Institutional Banking for Emerging Markets: Principles and Practice
In today's competitive banking industry, institutional banking is attracting greater interest. Under the globalization umbrella, inter-bank business is undergoing dynamic change and is transcending the boundaries of traditional correspondent banking. In today's climate, no bank, regardless of size, can grow without the cooperation of other banks and no bank can hope to survive and prosper without utilizing emerging markets. Institutional banking in emerging countries has some unique functions: for example, problem solving is heavier and more crucial in emerging markets than in developed countries, given the irregularity of the market and non-transparency of the financial/legal systems. Moreover, it is particularly necessary to forge good relationships, day-to-day contact and personal communication, to provide better chances for product marketing and risk management. Products are therefore tailor-made and adapted as the situation dictates, a successful lesson for one case in one country cannot necessarily be repeated in another.
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