Tag Archives: quintessential

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning

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Jonah Goldberg, "Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning"
English | 2008 | ISBN-10: 0385511841, 0767917189 | EPUB | 496 pages | 0,5 MB

Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning
"Fascists," "Brownshirts," "jackbooted stormtroopers"-such are the insults typically hurled at conservatives by their liberal opponents. Calling someone a fascist is the fastest way to shut them up, defining their views as beyond the political pale. But who are the real fascists in our midst?

Liberal Fascism offers a startling new perspective on the theories and practices that define fascist politics. Replacing conveniently manufactured myths with surprising and enlightening research, Jonah Goldberg reminds us that the original fascists were really on the left, and that liberals from Woodrow Wilson to FDR to Hillary Clinton have advocated policies and principles remarkably similar to those of Hitler's National Socialism and Mussolini's Fascism.

Contrary to what most people think, the Nazis were ardent socialists (hence the term "National socialism"). They believed in free health care and guaranteed jobs. They confiscated inherited wealth and spent vast sums on public education. They purged the church from public policy, promoted a new form of pagan spirituality, and inserted the authority of the state into every nook and cranny of daily life. The Nazis declared war on smoking, supported abortion, euthanasia, and gun control. They loathed the free market, provided generous pensions for the elderly, and maintained a strict racial quota system in their universities-where campus speech codes were all the rage. The Nazis led the world in organic farming and alternative medicine. Hitler was a strict vegetarian, and Himmler was an animal rights activist.

Do these striking parallels mean that today's liberals are genocidal maniacs, intent on conquering the world and imposing a new racial order? Not at all. Yet it is hard to deny that modern progressivism and classical fascism shared the same intellectual roots. We often forget, for example, that Mussolini and Hitler had many admirers in the United States. W.E.B. Du Bois was inspired by Hitler's Germany, and Irving Berlin praised Mussolini in song. Many fascist tenets were espoused by American progressives like John Dewey and Woodrow Wilson, and FDR incorporated fascist policies in the New Deal.

Fascism was an international movement that appeared in different forms in different countries, depending on the vagaries of national culture and temperament. In Germany, fascism appeared as genocidal racist nationalism. In America, it took a "friendlier," more liberal form. The modern heirs of this "friendly fascist" tradition include the New York Times, the Democratic Party, the Ivy League professoriate, and the liberals of Hollywood. The quintessential Liberal Fascist isn't an SS storm trooper; it is a female grade school teacher with an education degree from Brown or Swarthmore.

These assertions may sound strange to modern ears, but that is because we have forgotten what fascism is. In this angry, funny, smart, contentious book, Jonah Goldberg turns our preconceptions inside out and shows us the true meaning of Liberal Fascism.
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Quintessential Guide to Using Consultants

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David Zahn "Quintessential Guide to Using Consultants"
HRD Press, Inc | 2004-01 | ISBN: 0874257948 | 250 pages | PDF | 1 MB

Quintessential Guide to Using Consultants
Bringing in the right consultant and getting what you want from the relationship is important-yet there has been a lack of specific guidance in this area until now.

The presents practical and clear guidelines for maximizing the results of the consulting relationship through each step of the process.
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The Cognitive-Emotional Brain: From Interactions to Integration

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The Cognitive-Emotional Brain: From Interactions to Integration by Luiz Pessoa
English | 2013 | ISBN: 0262019566 | 320 pages | PDF | 8 MB

The Cognitive-Emotional Brain: From Interactions to Integration
The idea that a specific brain circuit constitutes the emotional brain (and its corollary, that cognition resides elsewhere) shaped thinking about emotion and the brain for many years. Recent behavioral, neuropsychological, neuroanatomy, and neuroimaging research, however, suggests that emotion interacts with cognition in the brain. In this book, Luiz Pessoa moves beyond the debate over functional specialization, describing the many ways that emotion and cognition interact and are integrated in the brain.

The amygdala is often viewed as the quintessential emotional region of the brain, but Pessoa reviews findings revealing that many of its functions contribute to attention and decision making, critical components of cognitive functions. He counters the idea of a subcortical pathway to the amygdala for affective visual stimuli with an alternate framework, the multiple waves model. Citing research on reward and motivation, Pessoa also proposes the dual competition model, which explains emotional and motivational processing in terms of their influence on competition processes at both perceptual and executive function levels. He considers the broader issue of structure-function mappings, and examines anatomical features of several regions often associated with emotional processing, highlighting their connectivity properties. As new theoretical frameworks of distributed processing evolve, Pessoa concludes, a truly dynamic network view of the brain will emerge, in which "emotion" and "cognition" may be used as labels in the context of certain behaviors, but will not map cleanly into compartmentalized pieces of the brain.
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The Kamado Smoker and Grill Cookbook: Recipes and Techniques for the World’s Best Barbecue

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The Kamado Smoker and Grill Cookbook: Recipes and Techniques for the World's Best Barbecue by Chris Grove
English | 2014 | ISBN: 1612433634 | 144 pages | PDF, EPUB | 19 MB, 21 MB

The Kamado Smoker and Grill Cookbook: Recipes and Techniques for the World’s Best Barbecue
First all-encompassing guide to the wildly popular egg-shaped ceramic cooker that's blowing up the world of barbecue

The ultimate in barbecuing tools, the kamado-style grill features a ceramic shell and charcoal pit that allows you to slow roast, smoke, and grill meats to perfection. Packed with recipes, photos, and techniques unique to the kamado, this essential guide will turn grilling neophytes into masters of the backyard barbeque. The Kamado Smoker and Grill Cookbook guides you step by step through the process of slow-cooking roasts to juicy perfection, smoking racks of ribs for the quintessential barbecue flavor, and grilling the perfect burger. Each concept features a recipe that provides a tasty opportunity for you to practice new skills and get the most out of their grills. With gorgeously photographed recipes, as well as loads of tips and tricks, this is a must-have manual for anyone who owns a kamado.
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Spirit of the Delta: The Art of Carolyn Norris

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Spirit of the Delta: The Art of Carolyn Norris by Dorothy Sample Shawhan and Patti Carr Black
English | 2011-06-01 | ISBN: 1604739924 | PDF | 128 pages | 28 MB

Spirit of the Delta: The Art of Carolyn Norris
Raised in West Virginia, self-taught artist Carolyn Norris (b. 1948) moved as a young woman of twenty-one to Cleveland, Mississippi, a quintessential Delta railroad town on the famous blues Highway 61. To create one of her first paintings, she tore the wooden back off a dresser to use as a canvas. She painted with available house paint and completed the painting with face makeup. Thus began the realization of a passionate need to paint.

Eventually, Norris came to serve as the visual griot of Cleveland. She has used a variety of media, painting on canvas, wood, paper, cardboard, glass, plates, tiles, sheets, floor covering, and mirrors. She also uses her garage door as a giant mural chronicling community events. In her extraordinary images, Norris shows daily black life in the modern Delta.
Spirit of the Delta contains 115 color images pulled from Norris's twenty-five years as a painter. Her existing artwork has been photographed by noted local photographer Kim Rushing and copies of the works that no longer exist have been found whenever possible. The book features a biographical essay on Carolyn Norris by Dorothy Sample Shawhan and an essay on her artwork by critic Patti Carr Black, who places Norris within self-taught traditions. In an interview with folklorist Tom Rankin, which took place in 1991, Norris explains the centrality of art in her life.
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Embedded Design eBooks Collection

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Embedded Design eBooks Collection
English | Size: 329.96 MB
Category: e-Books
ASIC and FPGA Verification – A Guide To Component Modeling
Analog Interfacing to Embedded Microprocessors
Digital Design with CPLD Applications & VHDL
Digital Logic Testing & Simulation

Embedded Design eBooks Collection
Embedded Controller Hardware Design
Embedded FreeBSD Cookbook
Embedded System Design Using 8051 Microcontrollers
Engineering Digital Design
PCI Express System Architecture
PIC Microcontroller Project Book
Programmable Controllers – An Engineers Guide
Programming And Customizing The AVR Microcontroller
STAMP 2 Communications And Control Projects
Serial Port Complete – Programming and Circuits for RS-232 and RS-485 Links and Networks
Smart Card Handbook
StampWorks Manual Version 1.2
The Art of Designing Embedded Systems
The Design Warriors Guide to FPGAs
The Quintessential PIC Microcontroller
The Robot Builder's Bonanza
USB Complete – Source Code
USB Complete
USB Design by Example – A Practical Guide to Building IO Devices
VHDL – Coding Styles and Methodologies
VHDL Programming by Example
VLSI Handbook
Verilog HDL – A Guide to Digital Design and Synthesis
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Fodor’s New York City 2014

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Fodor Travel Publications, "Fodor's New York City 2014 (Full-color Travel Guide)"
English | ISBN: 0770432123 | 2013 | EPUB | 544 pages | 15,2 MB

Fodor’s New York City 2014
The lights, the sounds, the energy: New York City is the quintessential American city, a constantly exciting, fast-changing destination that people revisit over and over. Fodor's New York City 2014, with rich colour photos throughout, captures the city's universal appeal, from museums to music venues, from Broadway spectacles to gastronomic delights.
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Mona Lisa: A Life Discovered

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Mona Lisa: A Life Discovered by Dianne Hales
2014 | ISBN: 1451658966 | English | 336 pages | EPUB | 5 MB

Mona Lisa: A Life Discovered
Everybody knows her smile, but no one knows her story: Meet the flesh-and-blood woman who became one of the most famous artistic subjects of all time—Mona Lisa.

A genius immortalized her. A French king paid a fortune for her. An emperor coveted her. Every year more than 9 million visitors trek to view her portrait in the Louvre.Yet while everyone recognizes her smile, hardly anyone knows her story. , a blend of biography, history, and memoir, truly is a book of discovery—about the world’s most recognized face, most revered artist, and most praised and parodied painting. Who was she, this ordinary woman who rose to such extraordinary fame? Why did the most renowned painter of her time choose her as his model? What became of her? And why does her smile enchant us still?

Lisa Gherardini (1479-1542) was a quintessential woman of her times, caught in a whirl of political upheavals, family dramas, and public scandals. Her life spanned the most tumultuous chapters in the history of Florence—and of the greatest artistic outpouring the world has ever seen. Her story creates an extraordinary tapestry of Renaissance Florence, with larger-than-legend figures such as Leonardo da Vinci, Michelangelo, and Machiavelli.

Dianne Hales, author of La Bella Lingua, became obsessed with finding the real Mona Lisa on repeated trips to Florence. In , she takes readers with her to meet Lisa’s descendants; uncover her family’s long and colorful history; and explore the neighborhoods where she lived as a girl, a wife, and a mother. In the process, we can participate in Lisa’s daily rituals; understand her personal relationships; and see, hear, smell, and taste “her” Florence. Hales brings to life a time poised between the medieval and the modern, a vibrant city bursting into fullest bloom, and a culture that redefined the possibilities of man—and of woman.
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