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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s

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Tomer Levi, "The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s"
2012 | ISBN-10: 1433117096 | 230 pages | PDF | 10 MB

The Jews of Beirut: The Rise of a Levantine Community, 1860s-1930s
is the first study to investigate the emergence of an organized and vibrant Jewish community in Beirut in the late Ottoman and French period. Viewed in the context of port city revival, the author explores how and why the Jewish community changed during this time in its social cohesion, organizational structure, and ideological affiliations. Tomer Levi defines the Jewish community as a «Levantine» creation of late-nineteenth-century port city revival, characterized by cultural and social diversity, centralized administration, efficient organization, and a merchant class engaged in commerce and philanthropy. In addition, the author shows how the position of the Jewish community in the unique multi-community structure of Lebanese society affected internal developments within the Jewish community.
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The Complete Guide to Lower South Gardening

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Lynn M. Steiner, "The Complete Guide to Lower South Gardening"
English | ISBN: 158923653X | 2012 | 240 pages | PDF | 87 MB

The Complete Guide to Lower South Gardening
takes a practical how to approach to gardening that shows the novice to intermediate home gardener exactly how to get started. Customized for readers who live in Louisiana, southern Mississippi, southern Alabama, southern Arkansas, southern Georgia, eastern Texas, coastal South Carolina and coastal North Carolina, the book features all the vegetable and ornamental plants that are most popular in this region. Beautiful photos and detailed information make this complete book a must-have for budding gardeners.
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The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums

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The Explainer: From Déjà Vu to Why the Sky Is Blue, and Other Conundrums by The Conversation
2013 | ISBN: 1486300502 | English | 360 pages | PDF | 4 MB

The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums
Ever wondered how vaccines work, why whales strand themselves or if luck exists? is a collection of the best of The Conversation's "The Explainer" and "Monday's Medical Myths" articles. The book answers questions on everyone's mind about a diverse range of topics, abstract concepts, and popular and hard core science. Sections include: animals and agriculture, body, climate and energy, medical myths, mind and brain, research and technology, and more.

Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable. This book is for the curious, those with a thirst for answers, and those with a fascination of how phenomena, new technologies and current issues in our daily lives work.

Features:
* Authored by prominent experts in their field, such as university professors, professionals and researchers in industry, academic institutions and societies
* Written accessibly for a general audience, addressing the curious, those with a hunger for knowledge and those wishing to impress at dinner parties
* The perfect way to get ahead in all the current topics quickly. Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable
* A collection of around 100 of the best articles published in "The Explainer" and "Monday's Medical Myths" sections of The Conversation
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The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums

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The Explainer: From Déjà Vu to Why the Sky Is Blue, and Other Conundrums by The Conversation
2013 | ISBN: 1486300502 | English | 360 pages | PDF | 4 MB

The Explainer: From Dj Vu to Why the Sky Is Blue, and Other Conundrums
Ever wondered how vaccines work, why whales strand themselves or if luck exists? is a collection of the best of The Conversation's "The Explainer" and "Monday's Medical Myths" articles. The book answers questions on everyone's mind about a diverse range of topics, abstract concepts, and popular and hard core science. Sections include: animals and agriculture, body, climate and energy, medical myths, mind and brain, research and technology, and more.

Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable. This book is for the curious, those with a thirst for answers, and those with a fascination of how phenomena, new technologies and current issues in our daily lives work.

Features:
* Authored by prominent experts in their field, such as university professors, professionals and researchers in industry, academic institutions and societies
* Written accessibly for a general audience, addressing the curious, those with a hunger for knowledge and those wishing to impress at dinner parties
* The perfect way to get ahead in all the current topics quickly. Expert authors combine facts, analysis, new ideas and enthusiasm to make often challenging topics highly readable
* A collection of around 100 of the best articles published in "The Explainer" and "Monday's Medical Myths" sections of The Conversation
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The Road Haulage Manual 2014

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Jason Gregory, "The Road Haulage Manual 2014"
2014 | ASIN: B00KFKEUKG | 703 pages | EPUB | 9 MB

The Road Haulage Manual 2014
The 2014 RHA Haulage Manual contains all the information required to run a legal and profitable road haulage operation. Crucially it gives clear, easy to understand, current guidance on complying with the obligations of the UK national and international transport operating license. Additionally it contains practical guidance on a range of subjects such as heavy commercial vehicle specification, tire management, information technology, materials handling, fuels and lubricants and costings.

Contents: Employer and Driver Responsibilities; Health & Safety in Road Transport; Road Traffic Law; Driving Licences; Driving Offences and Penalties; Driver's Hours & Working Time Law; Tachograph and Record Keeping; Vehicle Equipment; Goods Vehicle Weights & Dimensions; Lighting & Marking of Vehicles; Costings Finance; Insurance and Vehicle Tax; Operator Licensing; Plating & Testing; Abnormal Loads; Special Loads; Security of Vehicles Premises and Loads; Transport & the Environment, International Transport; Fleet car & Light Vehicle Operation; Materials Handling Legislation; MHE; Transport management Systems; Commercial Vehicle Tyres; Commercial Vehicle Specification; Fuels & Lubricants.
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The Road Haulage Manual 2014

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Jason Gregory, "The Road Haulage Manual 2014"
2014 | ASIN: B00KFKEUKG | 703 pages | EPUB | 9 MB

The Road Haulage Manual 2014
The 2014 RHA Haulage Manual contains all the information required to run a legal and profitable road haulage operation. Crucially it gives clear, easy to understand, current guidance on complying with the obligations of the UK national and international transport operating license. Additionally it contains practical guidance on a range of subjects such as heavy commercial vehicle specification, tire management, information technology, materials handling, fuels and lubricants and costings.

Contents: Employer and Driver Responsibilities; Health & Safety in Road Transport; Road Traffic Law; Driving Licences; Driving Offences and Penalties; Driver's Hours & Working Time Law; Tachograph and Record Keeping; Vehicle Equipment; Goods Vehicle Weights & Dimensions; Lighting & Marking of Vehicles; Costings Finance; Insurance and Vehicle Tax; Operator Licensing; Plating & Testing; Abnormal Loads; Special Loads; Security of Vehicles Premises and Loads; Transport & the Environment, International Transport; Fleet car & Light Vehicle Operation; Materials Handling Legislation; MHE; Transport management Systems; Commercial Vehicle Tyres; Commercial Vehicle Specification; Fuels & Lubricants.
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Significance of Yavneh & Other Essays in Jewish Hellenism

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Shaye J. D. Cohen, "Significance of Yavneh & Other Essays in Jewish Hellenism"
English | ISBN: 3161503759 | 2010 | 629 pages | PDF | 4 MB

Significance of Yavneh & Other Essays in Jewish Hellenism
This volume collects thirty essays by Shaye J.D. Cohen. First published between 1980 and 2006, these essays deal with a wide variety of themes and texts: Jewish Hellenism; Josephus; the Synagogue; Conversion to Judaism; Blood and Impurity; the boundary between Judaism and Christianity. What unites them is their philological orientation. Many of these essays are close studies of obscure passages in Jewish and Christian texts.
The essays are united too by their common assumption that the ancient world was a single cultural continuum; that ancient Judaism, in all its expressions and varieties, was a Hellenism; and that texts written in Hebrew share a world of discourse with those written in Greek. Many of these essays are well-known and have been much discussed in contemporary scholarship. Among these are: "The Significance of Yavneh" (the title essay), "Patriarchs and Scholarchs," "Masada: Literary Tradition, Archaeological Remains, and the Credibility of Josephus," "Epigraphical Rabbis," "The Conversion of Antoninus," "Menstruants and the Sacred in Judaism and Christianity," and "A Brief History of Jewish Circumcision Blood."
Survey of contents:
Jewish Hellenism The Beauty of Flora and the Beauty of Sarai – Sosates the Jewish Homer – The Destruction: From Scripture to Midrash – The Significance of Yavneh – Patriarchs and Scholarchs – False Prophets (4Q339), Netinim (4Q340), and Hellenism at Qumran
Josephus Josephus, Jeremiah, and Polybius – History and Historiography in the Against Apion of Josephus – Masada: Literary Tradition, Archaeological Remains, and the Credibility of Josephus – Parallel Historical Tradition in Josephus and Rabbinic Literature – Alexander the Great and Jaddus the High Priest According to Josephus – Respect for Judaism by Gentiles in the Writings of Josephus – Ioudaios to genos and Related Expressions in Josephus
Synagogues and Rabbis Epigraphical Rabbis – Pagan and Christian Evidence on the Ancient Synagogue – Were Pharisees and Rabbis the Leaders of Communal Prayer and Torah Study in Antiquity? The Evidence of the New Testament, Josephus, and the Early Church Fathers – The Place of the Rabbi in the Jewish Society of the Second Century
Conversion and Intermarriage Was Judaism in Antiquity a Missionary Religion? – Adolf Harnack's The Mission and Expansion of Judaism: Christianity Succeeds where Judaism Fails – Is `Proselyte Baptism' Mentioned in the Mishnah? The Interpretation of M. Pesahim 8:8 – The Conversion of Antoninus – On Murdering or Injuring a Proselyte – Solomon and the Daughter of Pharaoh: Intermarriage, Conversion, and the Impurity of Women
Women and Blood Menstruants and the Sacred in Judaism and Christianity – Purity, Piety, and Polemic: Medieval Rabbinic Denunciations of `Incorrect' Purification Practices – A Brief History of Jewish Circumcision Blood
Judaism and Christianity Judaism without Circumcision and `Judaism' without `Circumcision' in Ignatius – Between Judaism and Christianity: the Semi-Circumcision of Christians According to Bernard Gui, his Sources, and R. Eliezer of Metz – Does Rashi's Torah Commentary Respond to Christianity? A Comparison of Rashi with Rashbam and Bekhor Shor – A Virgin Defiled: Some Rabbinic and Christian Views on the Origins of Heresy
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