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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude

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Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude By Mark Douglas
2001 | 209 Pages | ISBN: 0735201447 | PDF | 1 MB

Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude
Maximizing the trader's state of mind is the key to successful results. Conflicts, contradictions and paradoxes in thinking can spell disaster for even a highly motivated, astute and well grounded trader. Mark Douglas, a trader, personal trading coach, and industry consultant since 1982, sends the message that "thinking strategy" will profoundly influence a trader's success rate. Douglas addresses five very specific issues to give traders the insight and understanding about themselves that will make them consistent winners in the market.
Trading In The Zone offers specific solutions to the "people factor" of commodity price movement. It uncovers the true culprit for lack of consistency when it comes to stock picking: lack of focus and self-confidence. Through simple exercises, traders will learn how to think in terms of probabilities, and adopt the specific beliefs necessary to developing a winner's mindset. Along the way, they'll gain valuable insights into their own entrenched misconceptions about the market.
Backed by compelling examples, Trading In The Zone adds a new dimension to getting an edge on the market. Through a better understanding of themselves, as well as of Wall Street's realities, traders will come to leverage the power of their psyche for unprecedented profitability.
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Lean Software Development: An Agile Toolkit

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Lean Software Development: An Agile Toolkit by Mary Poppendieck
Addison-Wesley Professional | May 18 2003 | ISBN: 0321150783 | Pages: 240 | CHM | 1.03 MB
In Lean Software Development, Mary and Tom Poppendieck identify seven fundamental "lean" principles, adapt them for the world of software development, and show how they can serve as the foundation for agile development approaches that work. Along the way, they introduce 22 "thinking tools" that can help you customize the right agile practices for any environment.

Lean Software Development: An Agile Toolkit
Better, cheaper, faster software development. You can have all three-if you adopt the same lean principles that have already revolutionized manufacturing, logistics and product development.

Iterating towards excellence: software development as an exercise in discovery
Managing uncertainty: "decide as late as possible" by building change into the system.
Compressing the value stream: rapid development, feedback, and improvement
Empowering teams and individuals without compromising coordination
Software with integrity: promoting coherence, usability, fitness, maintainability, and adaptability
How to "see the whole"-even when your developers are scattered across multiple locations and contractors
Simply put, Lean Software Development helps you refocus development on value, flow, and people-so you can achieve breakthrough quality, savings, speed, and business alignment.
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Deviations: A Gayle Rubin Reader

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Deviations: A Gayle Rubin Reader (a John Hope Franklin Center Book) by Gayle S. Rubin
English | 2011-11-28 | ISBN: 082234971X, 0822349868 | PDF | 504 pages | 9 MB

Deviations: A Gayle Rubin Reader
Deviations is the definitive collection of writing by Gayle S. Rubin, a pioneering theorist and activist in feminist, lesbian and gay, queer, and sexuality studies since the 1970s. Rubin first rose to prominence in 1975 with the publication of "The Traffic in Women," an essay that had a galvanizing effect on feminist thinking and theory. In another landmark piece, "Thinking Sex," she examined how certain sexual behaviors are constructed as moral or natural, and others as unnatural. That essay became one of queer theory's foundational texts. Along with such canonical work, Deviations features less well-known but equally insightful writing on subjects such as lesbian history, the feminist sex wars, the politics of sadomasochism, crusades against prostitution and pornography, and the historical development of sexual knowledge. In the introduction, Rubin traces her intellectual trajectory and discusses the development and reception of some of her most influential essays. Like the book it opens, the introduction highlights the major lines of inquiry pursued for nearly forty years by a singularly important theorist of sex, gender, and culture.
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Thinking: Psychological Perspectives on Reasoning, Judgment and Decision Making

David Hardman, Laura Macchi , "Thinking: Psychological Perspectives on Reasoning, Judgment and Decision Making"
2005 | ISBN-10: 0470025727, 0471494577 | 392 pages | PDF | 3,3 MB
The first international handbook to bring the areas of reasoning, judgment and decision making together, now in paperback format. The book brings three of the important topics of thinking together – reasoning, judgment and decision making and discusses key issues in each area. The studies described range from those that are purely laboratory based to those that involve experts making real world judgments, in areas such as medical and legal decision making and political and economic forecasting. International collection of original chapters by leading researchers in the field Several chapters contain important new theoretical perspectives Paperback version is more affordable for individual researchers

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