Tag Archives: Reality

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Microfluidics in Detection Science: Lab-on-a-chip Technologies

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Microfluidics in Detection Science: Lab-on-a-chip Technologies by Fatima H Labeed and Henry O Fatoyinbo
English | 2014 | ISBN: 1849736383 | 294 pages | PDF | 4,4 MB

Microfluidics in Detection Science: Lab-on-a-chip Technologies
The concept of a miniaturised laboratory on a disposable chip is now a reality, and in everyday use in industry, medicine and defence. New devices are launched all the time, prompting the need for a straightforward guide to the design and manufacture of lab-on-a-chip (LOC) devices.

This book presents a modular approach to the construction and integration of LOC components in detection science. The editors have brought together some of the leading experts from academia and industry to present an accessible guide to the technology available and its potential. Several chapters are devoted to applications, presenting both the sampling regime and detection methods needed. Further chapters describe the integration of LOC devices, not only with each other but also into existing technologies.

With insights into LOC applications, from biosensing to molecular and chemical analysis, and presenting scaled-down versions of existing technology alongside unique approaches that exploit the physics of the micro and nano-scale, this book will appeal to newcomers to the field and practitioners requiring a convenient reference.
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Play Matters

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Play Matters (Playful Thinking series) by Miguel Sicart
2014 | ISBN: 0262027925 | English | 176 pages | PDF | 7 MB

Play Matters
What do we think about when we think about play? A pastime? Games? Childish activities? The opposite of work? Think again: If we are happy and well rested, we may approach even our daily tasks in a playful way, taking the attitude of play without the activity of play. So what, then, is play? In , Miguel Sicart argues that to play is to be in the world; playing is a form of understanding what surrounds us and a way of engaging with others. Play goes beyond games; it is a mode of being human. We play games, but we also play with toys, on playgrounds, with technologies and design. Sicart proposes a theory of play that doesn't derive from a particular object or activity but is a portable tool for being–not tied to objects but brought by people to the complex interactions that form their daily lives. It is not separated from reality; it is part of it. It is pleasurable, but not necessarily fun. Play can be dangerous, addictive, and destructive. Along the way, Sicart considers playfulness, the capacity to use play outside the context of play; toys, the materialization of play — instruments but also play pals; playgrounds, play spaces that enable all kinds of play; beauty, the aesthetics of play through action; political play — from Maradona's goal against England in the 1986 World Cup to the hactivist activities of Anonymous; the political, aesthetic, and moral activity of game design; and why play and computers get along so well.
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Roll of Thunder from the Void: Volume 2: Vajrakila Texts of the Northern Treasures Tradition

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Roll of Thunder from the Void: Volume 2: Vajrakila Texts of the Northern Treasures Tradition by Martin J. Boord
English | 2012 (2010) | ISBN: 3942380056 | ISBN-13: 9783942380058 | 432 pages | PDF | 19,3 MB
This important collection of teachings from the Northern Treasures Vajrakila cycle includes liturgical practice texts (sadhana) from the original treasure revelations, together with explanatory notes and commentaries by the 17th century master Padma 'phrin-las on how to take these practices into a closed retreat and employ them for the highest benefit of oneself and all living beings.

Roll of Thunder from the Void: Volume 2: Vajrakila Texts of the Northern Treasures Tradition
Having become empowered in the mandala of Vajrakila by a master guru, trainees may use the skillful esoteric techniques, described herein, in order to develop a profound experiential certainty of the true nature of reality. These texts are manuals, designed to be studied by disciplined individuals who wish to train themselves in skilful altruism. They are traditional methods for overcoming the instincts of egoistic self-interest, allowing the mind to become focussed on the general welfare of the world, so that beneficial changes of great social value may be brought about in both thought and behaviour. Painstakingly researched and annotated, this volume includes English translations of eight important texts, together with much of the original Tibetan. Within the instructions for the preparation and protection of the retreat area are hitherto unpublished details of the means to suppress the various classes of afflicting demons (sri) that are potential causes of downfall for all tantric yogins. This is an ancient and vital aspect of vajrayana ritual practice that has been much neglected until now.
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Roll of Thunder from the Void: Volume 2: Vajrakila Texts of the Northern Treasures Tradition

FREEDownload : Roll of Thunder from the Void: Volume 2: Vajrakila Texts of the Northern Treasures Tradition

Roll of Thunder from the Void: Volume 2: Vajrakila Texts of the Northern Treasures Tradition by Martin J. Boord
English | 2012 (2010) | ISBN: 3942380056 | ISBN-13: 9783942380058 | 432 pages | PDF | 19,3 MB
This important collection of teachings from the Northern Treasures Vajrakila cycle includes liturgical practice texts (sadhana) from the original treasure revelations, together with explanatory notes and commentaries by the 17th century master Padma 'phrin-las on how to take these practices into a closed retreat and employ them for the highest benefit of oneself and all living beings.

Roll of Thunder from the Void: Volume 2: Vajrakila Texts of the Northern Treasures Tradition
Having become empowered in the mandala of Vajrakila by a master guru, trainees may use the skillful esoteric techniques, described herein, in order to develop a profound experiential certainty of the true nature of reality. These texts are manuals, designed to be studied by disciplined individuals who wish to train themselves in skilful altruism. They are traditional methods for overcoming the instincts of egoistic self-interest, allowing the mind to become focussed on the general welfare of the world, so that beneficial changes of great social value may be brought about in both thought and behaviour. Painstakingly researched and annotated, this volume includes English translations of eight important texts, together with much of the original Tibetan. Within the instructions for the preparation and protection of the retreat area are hitherto unpublished details of the means to suppress the various classes of afflicting demons (sri) that are potential causes of downfall for all tantric yogins. This is an ancient and vital aspect of vajrayana ritual practice that has been much neglected until now.
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The Book of Balance and Harmony

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The Book of Balance and Harmony By Thomas Cleary
Publisher: Nor..th Po..int Press; sixth printing 1998 | 189 Pages | ISBN: 0865473633 | PDF | 10 MB

The Book of Balance and Harmony
"If one can be balanced and harmonious in oneself, then the being that is fundamentally so is clear and aware, awake in quietude, accurate in action; thus one can respond to the less changes in the world."

is a classic thirteenth-century anthology of Taoist writings, including essays, conversations, poetry, and songs from the School of Complete Reality. The writings combine the essences of Taoism, Buddhism, and Confucianism into an alchemical elixir teaching Vitality, Energy, and Spirit — the "three treasures" of Taoism that promise mental and physical well-being.
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The Book of Balance and Harmony

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The Book of Balance and Harmony By Thomas Cleary
Publisher: Nor..th Po..int Press; sixth printing 1998 | 189 Pages | ISBN: 0865473633 | PDF | 10 MB

The Book of Balance and Harmony
"If one can be balanced and harmonious in oneself, then the being that is fundamentally so is clear and aware, awake in quietude, accurate in action; thus one can respond to the less changes in the world."

is a classic thirteenth-century anthology of Taoist writings, including essays, conversations, poetry, and songs from the School of Complete Reality. The writings combine the essences of Taoism, Buddhism, and Confucianism into an alchemical elixir teaching Vitality, Energy, and Spirit — the "three treasures" of Taoism that promise mental and physical well-being.
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Auditor’s Guide to Information Systems Auditing

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Auditor's Guide to Information Systems Auditing by Richard E. Cascarino
English | Mar 23, 2007 | ISBN: 0470009896 | 512 Pages | PDF | 1 MB

Praise for Auditor's Guide to Information Systems Auditing.

Auditor’s Guide to Information Systems Auditing
"Auditor's Guide to Information Systems Auditing is the most comprehensive book about auditing that I have ever seen. There is something in this book for everyone. New auditors will find this book to be their bible-reading it will enable them to learn what the role of auditors really is and will convey to them what they must know, understand, and look for when performing audits. For experiencedauditors, this book will serve as a reality check to determine whether they are examining the right issues and whether they are being sufficiently comprehensive in their focus. Richard Cascarino has done a superb job."
-E. Eugene Schultz, PhD, CISSP, CISM Chief Technology Officer and Chief Information Security Officer, High Tower Software

A step-by-step guide tosuccessful implementation and control of information systems

More and more, auditors are being called upon to assess the risks and evaluate the controls over computer information systems in all types of organizations. However, many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Auditor's Guide to Information Systems Auditing presents an easy, practical guide for auditors that can be applied to all computing environments.

As networks and enterprise resource planning systems bring resources together, and as increasing privacy violations threaten more organization, information systems integrity becomes more important than ever. With a complimentary student'sversion of the IDEA Data Analysis Software CD, Auditor's Guide to Information Systems Auditing empowers auditors to effectively gauge the adequacy and effectiveness of information systems controls.
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Auditor’s Guide to Information Systems Auditing

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Auditor's Guide to Information Systems Auditing by Richard E. Cascarino
English | Mar 23, 2007 | ISBN: 0470009896 | 512 Pages | PDF | 1 MB

Praise for Auditor's Guide to Information Systems Auditing.

Auditor’s Guide to Information Systems Auditing
"Auditor's Guide to Information Systems Auditing is the most comprehensive book about auditing that I have ever seen. There is something in this book for everyone. New auditors will find this book to be their bible-reading it will enable them to learn what the role of auditors really is and will convey to them what they must know, understand, and look for when performing audits. For experiencedauditors, this book will serve as a reality check to determine whether they are examining the right issues and whether they are being sufficiently comprehensive in their focus. Richard Cascarino has done a superb job."
-E. Eugene Schultz, PhD, CISSP, CISM Chief Technology Officer and Chief Information Security Officer, High Tower Software

A step-by-step guide tosuccessful implementation and control of information systems

More and more, auditors are being called upon to assess the risks and evaluate the controls over computer information systems in all types of organizations. However, many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Auditor's Guide to Information Systems Auditing presents an easy, practical guide for auditors that can be applied to all computing environments.

As networks and enterprise resource planning systems bring resources together, and as increasing privacy violations threaten more organization, information systems integrity becomes more important than ever. With a complimentary student'sversion of the IDEA Data Analysis Software CD, Auditor's Guide to Information Systems Auditing empowers auditors to effectively gauge the adequacy and effectiveness of information systems controls.
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