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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Beginning iPhone Development with Swift: Exploring the iOS SDK (EPUB)

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David Mark, Jack Nutting, Kim Topley, Fredrik Olsson, Jeff LaMarche, "Beginning iPhone Development with Swift: Exploring the iOS SDK"
English | 2014 | ISBN: 1484204107 | 828 pages | EPUB | 10 MB
The team that brought you the bestselling Beginning iPhone Development, the book that taught the world how to program on the iPhone, is back again for Beginning iPhone Development with Swift.This definitive guide is up to date with Apple's new Swift programming language and the latest and greatest iOS 8 SDK, and Xcode 6.1.
There’s coverage of brand-new technologies, including Swift playgrounds, as well as significant updates to existing material. You'll have everything you need to create your very own apps for the latest iOS devices. Every single sample app in the book has been rebuilt from scratch using the latest Xcode and the latest 64-bit iOS 8-specific project templates, and designed to take advantage of the latest Xcode features.

Beginning iPhone Development with Swift: Exploring the iOS SDK (EPUB)
Assuming little or no working knowledge of the new Swift programming language, and written in a friendly, easy-to-follow style, this book offers a complete soup-to-nuts course in iPhone, iPad, and iPod touch programming. The book starts with the basics, walking through the process of downloading and installing Xcode 6.1 and the iOS 8 SDK, and then guides you though the creation of your first simple application.

From there, you’ll learn how to integrate all the interface elements iOS users have come to know and love, such as buttons, switches, pickers, toolbars, and sliders. You’ll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. The art of table building will be demystified, and you’ll learn how to save your data using the iPhone file system. You’ll also learn how to save and retrieve your data using a variety of persistence techniques, including Core Data and SQLite. And there’s much more!

What youll learn

Everything you need to know to develop your own bestselling iPhone and iPad apps
Utilizing Swift playgrounds
Best practices for optimizing your code and delivering great user experiences
What data persistence is, and why it’s important
Get started with building cool, crisp user interfaces
How to display data in Table Views
How to draw to the screen using Core Graphics
How to use iOS sensor capabilities to map your world
How to get your app to work with iCloud and more
Who this book is for

This book is for aspiring iPhone app developers, new to the Apple Swift programming language and/or the iOS SDK.

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French Mediaeval Armies 1000-1300 (Men-at-Arms Series 231)

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David Nicolle, Angus McBride – French Mediaeval Armies 1000-1300
Osprey Publishing | 1991 | ISBN: 1855321270 | English | 51 pages | PDF | 36.69 MB
Men-at-Arms Series 231

French Mediaeval Armies 1000-1300 (Men-at-Arms Series 231)
By the 11th century the French King had lost control of border regions, while local warfare had grown alarmingly frequent. In fact the energies of the French military élite were now focused on petty internal squabbles and external adventures like the Norman conquest of England. Nevertheless, the population and economy both expanded, although it was not until the 12th century that the crown rebuilt its power-base. Despite its slow start when compared with neighbours like England, the Kingdom of France had, by the 13th century, risen to become the most powerful state in Western Europe. This title describes the organisation, history and tactics of French medieval armies.
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French Mediaeval Armies 1000-1300 (Men-at-Arms Series 231)

FREEDownload : French Mediaeval Armies 1000-1300 (Men-at-Arms Series 231)

David Nicolle, Angus McBride – French Mediaeval Armies 1000-1300
Osprey Publishing | 1991 | ISBN: 1855321270 | English | 51 pages | PDF | 36.69 MB
Men-at-Arms Series 231

French Mediaeval Armies 1000-1300 (Men-at-Arms Series 231)
By the 11th century the French King had lost control of border regions, while local warfare had grown alarmingly frequent. In fact the energies of the French military élite were now focused on petty internal squabbles and external adventures like the Norman conquest of England. Nevertheless, the population and economy both expanded, although it was not until the 12th century that the crown rebuilt its power-base. Despite its slow start when compared with neighbours like England, the Kingdom of France had, by the 13th century, risen to become the most powerful state in Western Europe. This title describes the organisation, history and tactics of French medieval armies.
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Beginning iPhone Development: Exploring the iOS SDK, 2nd edition

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Beginning iPhone Development: Exploring the iOS SDK, 2nd edition By Jack Nutting
2014 | 808 Pages | ISBN: 1484202007 | EPUB + MOBI | 10 MB + 13 MB

Beginning iPhone Development: Exploring the iOS SDK, 2nd edition
The team that brought you the bestselling Beginning iPhone Development, the book that taught the world to program on the iPhone, is back again, bringing this definitive guide up-to-date with Apple's latest and greatest new iOS 8 and its SDK, as well as with the latest version of Xcode (6.1).
You'll have everything you need to create your very own apps for the latest iOS devices. Every single sample app in the book has been rebuilt from scratch using Xcode 6.1 and the latest 64-bit iOS 8-specific project templates, and designed to take advantage of the latest Xcode features.
Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone, iPad, and iPod touch programming. The book starts with the basics, walking through the process of downloading and installing Xcode 6.1 and the iOS 8 SDK, and then guides you though the creation of your first simple application.
From there, you'll learn how to integrate all the interface elements iOS users have come to know and love, such as buttons, switches, pickers, toolbars, and sliders. You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. The confusing art of table building will be demystified, and you'll learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using a variety of persistence techniques, including Core Data and SQLite. And there's much more!
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Advanced ActionScript 3: Design Patterns, 2nd Edition

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Advanced ActionScript 3: Design Patterns, 2nd edition By Ben Smith
2015 | 408 Pages | ISBN: 148420672X | EPUB, MOBI, PDF | 4 MB + 4 MB + 5 MB
Advanced ActionScript 3 is a fresh look and new approach to utilizing valuable, structural techniques and methods that are commonly used in the field of rich interactive application development. With each method broken down into different strategized explanations, you'll find the approach most suitable for you. Whether it is an example you can utilize as-is, or one you can start with and develop further, you will have a glossary of definitions and organizational concepts at your fingertips.

Advanced ActionScript 3: Design Patterns, 2nd Edition
Object-oriented programming (OOP) and design patterns are not new to the field, but can often be overlooked in their value. They are, at times, not only overwhelming to learn, but difficult to put into practice. However, they are useful because they create a structure that can be broken down, rebuilt, and reused.
This edition has been fully updated to reflect modern coding standards and practices.
Provides the building blocks required for the implementation of OOP
Addresses problems and concerns regarding OOP
Offers solutions on how to approach and utilize OOP
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Squadron/Signal Publications 6028: Superfortress the Boeing B-29 – Aircraft Specials series

Steve Birdsall – Superfortress the Boeing B-29 – Aircraft Specials series
Squadron/Signal Publications | 1980 | ISBN: 0897471040 | English | 81 pages | PDF | 52.83 MB
Squadron/Signal Publications 6028
The design, production and testing of the B-29 Superfortress was one of the most notable achievements of American Industry. Less than five years after the Boeing Company submitted its design for the world's first truly strategic bomber, the B-29s were laying waste to Japan. The B-29 was an airplane of superlatives, the world's first pressurized bomber, the world's heaviest production airplane, with the most powerful engines and highest wing loading.

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Public Enemy: Confessions of an American Dissident

Bill Ayers, "Public Enemy: Confessions of an American Dissident"
ISBN: 080703276X | 2013 | EPUB/MOBI | 240 pages | 2 MB/581 KB
In this sequel to Fugitive Days, Ayers charts his life after the Weather Underground, when he becomes the GOP’s flaunted “domestic terrorist,” a “public enemy.”

Labeled a "domestic terrorist" by the McCain campaign in 2008 and used by the radical right in an attempt to castigate Obama for "pallin' around with terrorists," Bill Ayers is in fact a dedicated teacher, father, and social justice advocate with a sharp memory and even sharper wit. Public Enemy tells his story from the moment he and his wife, Bernardine Dohrn, emerged from years on the run and rebuilt their lives as public figures, often celebrated for their community work and much hated by the radical right. In the face of defamation by conservative media, including a multimillion-dollar campaign aimed solely at demonizing Ayers, and in spite of frequent death threats, Bill and Bernardine stay true to their core beliefs in the power of protest, demonstration, and deep commitment. Ayers reveals how he has navigated the challenges and triumphs of this public life with steadfastness and a dash of good humor—from the red carpet at the Oscars, to prison vigils and airports (where he is often detained and where he finally "confesses" that he did write Dreams from My Father), and ultimately on the ground at Grant Park in 2008 and again in 2012.

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