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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Study and Design of Differential Microphone Arrays

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Jacob Benesty, Jingdong Chen, "Study and Design of Differential Microphone Arrays"
English | 2013 | ISBN-10: 364233752X, 3642427561 | 180 pages | PDF | 6 MB

Study and Design of Differential Microphone Arrays
Microphone arrays have attracted a lot of interest over the last few decades since they have the potential to solve many important problems such as noise reduction/speech enhancement, source separation, dereverberation, spatial sound recording, and source localization/tracking, to name a few. However, the design and implementation of microphone arrays with beamforming algorithms is not a trivial task when it comes to processing broadband signals such as speech. Indeed, in most sensor arrangements, the beamformer output tends to have a frequency-dependent response. One exception, perhaps, is the family of differential microphone arrays (DMAs) who have the promise to form frequency-independent responses. Moreover, they have the potential to attain high directional gains with small and compact apertures. As a result, this type of microphone arrays has drawn much research and development attention recently. This book is intended to provide a systematic study of DMAs from a signal processing perspective. The primary objective is to develop a rigorous but yet simple theory

for the design, implementation, and performance analysis of DMAs. The theory includes some signal processing techniques for the design of commonly used first-order, second-order, third-order, and also the general Nth-order DMAs. For each order, particular examples are given on how to form standard directional patterns such as the dipole, cardioid, supercardioid, hypercardioid, subcardioid, and quadrupole. The study demonstrates the performance of the different order DMAs in terms of beampattern, directivity factor, white noise gain, and gain for point sources. The inherent relationship between differential processing and adaptive beamforming is discussed, which provides a better understanding of DMAs and why they can achieve high directional gain. Finally, we show how to design DMAs that can be robust against white noise amplification.
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Activity Systems Analysis Methods: Understanding Complex Learning Environments

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Activity Systems Analysis Methods: Understanding Complex Learning Environments By Lisa C. Yamagata-Lynch
Publisher: Sp..rin..ger 2010 | 148 Pages | ISBN: 1441963200 | PDF | 2 MB

Activity Systems Analysis Methods: Understanding Complex Learning Environments
Cultural Historical Activity Theory (CHAT) has its origins in Lev Vygotsky's pioneering work in the 1920s. More recently, education scholars have used CHAT to study learning behavior through the creation of activity systems analysis. Activity Systems Analysis Methods brings the CHAT framework into clear practical focus to offer a non-dualistic perspective on contemporary learning process in context. By focusing especially on methodologies, and including numerous real-life examples, the book moves beyond the theoretical realm to provide readers with expert guidance in mapping and evaluating complex learning interactions in natural environments.
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Gene Regulatory Networks: Methods and Protocols (Methods in Molecular Biology)

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Gene Regulatory Networks: Methods and Protocols (Methods in Molecular Biology) by Bart Deplancke and Nele Gheldof
English | 2011-09-22 | ISBN: 1617792918 | PDF | 457 pages | 10,7 MB

Gene Regulatory Networks: Methods and Protocols (Methods in Molecular Biology)
Gene regulatory networks play a vital role in organismal development and function by controlling gene expression. With the availability of complete genome sequences, several novel experimental and computational approaches have recently been developed which promise to significantly enhance our ability to comprehensively characterize these regulatory networks by enabling the identification of respectively their genomic or regulatory state components, or the interactions between these two in unprecedented detail. Divided into five convenient sections, Gene Regulatory Networks: Methods and Protocols details how each of these approaches contributes to a more thorough understanding of the composition and function of gene regulatory networks, while providing a comprehensive protocol on how to implement them in the laboratory. Written in the highly successful Methods in Molecular Biology series format, chapters contain introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and notes on troubleshooting and avoiding known pitfalls. Authoritative and accessible, Gene Regulatory Networks: Methods and Protocols aims to provide novices and experienced researchers alike with a comprehensive and timely toolkit to study gene regulatory networks from the point of data generation to processing, visualization, and modeling.
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Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation

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Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation
English | Sep 28, 2002 | ISBN: 0735618135 | 330 Pages | PDF | 1 MB
It's the ideal Internet and networking reference for home, office, school, or wherever the latest technology takes you!

Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation
With today's fast pace of innovation in networking and on the Internet, new technical terms appear constantly. This handy pocket-sized dictionary — a subset of the terms found in the popular, recently updated Microsoft Computer Dictionary, Fifth Edition — promises to keep people up-to-date on the latest terms they need to know.
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Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation

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Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation
English | Sep 28, 2002 | ISBN: 0735618135 | 330 Pages | PDF | 1 MB
It's the ideal Internet and networking reference for home, office, school, or wherever the latest technology takes you!

Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation
With today's fast pace of innovation in networking and on the Internet, new technical terms appear constantly. This handy pocket-sized dictionary — a subset of the terms found in the popular, recently updated Microsoft Computer Dictionary, Fifth Edition — promises to keep people up-to-date on the latest terms they need to know.
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ADP-Ribosylation in Animal Tissues: Structure, Function, and Biology of Mono (ADP-ribosyl) Transferases and Related Enzymes

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ADP-Ribosylation in Animal Tissues: Structure, Function, and Biology of Mono (ADP-ribosyl) Transferases and Related Enzymes by Friedrich Haag
English | Dec 21, 2012 | ISBN: 1461346525 | 471 Pages | PDF | 35 MB
Although ADP-ribosylation has been known as a post-translational modification of proteins for approximately thirty years, the study of endogenous mono-ADP-ribosylation in animal tissues has remained somewhat of an orphan field during this time.

ADP-Ribosylation in Animal Tissues: Structure, Function, and Biology of Mono (ADP-ribosyl) Transferases and Related Enzymes
Until recently, interest in the field has concentrated on two types of phenomena: (I) poly-ADP-ribosylation of nuclear proteins in eukaryotes as a mechanism possibly involved in DNA excision repair and (2) mono-ADP-ribosylation by bacterial enzymes, either as a toxic mechanism in eukaryotic host cells or as a reversible regulatory mechanism for control of nitrogen fixation. The identification of diphtheria, cholera, and pertussis toxins as mono(ADP-ribosyl)transferases and their subsequent purification and crystallization have shaped our current knowledge of the biology of mono-ADP-ribosylation reactions and the structure-function relationships of the enzymes involved. In contrast, endogenous transferases of animal tissues escaped molecular cloning, and for a long time their biological relevance was merely postulated by analogy to their bacterial cousins.
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Mechanisms of Implicit Learning: Connectionist Models of Sequence Processing

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Mechanisms of Implicit Learning: Connectionist Models of Sequence Processing By Axel Cleeremans
Publisher: The M.I.T Press 1993 | 243 Pages | ISBN: 0262032058 | CHM | 1 MB

Mechanisms of Implicit Learning: Connectionist Models of Sequence Processing
What do people learn when they do not know that they are learning? Until recently all of the work in the area of implicit learning focused on empirical questions and methods. In this book, Axel Cleeremans explores unintentional learning from an information-processing perspective. He introduces a theoretical framework that unifies existing data and models on implicit learning, along with a detailed computational model of human performance in sequence-learning situations.The model, based on a simple recurrent network (SRN), is able to predict perfectly the successive elements of sequences generated from finite-state, grammars. Human subjects are shown to exhibit a similar sensitivity to the temporal structure in a series of choice reaction time experiments of increasing complexity; yet their explicit knowledge of the sequence remains limited.
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Bodyslams!: Memoirs of a Wrestling Pitchman

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Gary Michael Cappetta, "Bodyslams!: Memoirs of a Wrestling Pitchman"
English | ISBN: 1550227092 | 2006 | PDF | 300 pages | 3.4 MB

Bodyslams!: Memoirs of a Wrestling Pitchman
Asking key questions such as What do you do if you are in Germany and you have Mick Foley's recently torn-off ear in your possession? and How do you stop a fight between Arn Anderson and Sid Vicious?, this memoir documents 20 years of the author's experience as an announcer for the WWF, independent pro wrestling venues, and the WCW. Exploring the lives of the wrestlers and the power struggles of their employers, the book simultaneously provides a very personal perspective on pro wrestling and a more global view of the dangerous games that pro wrestlers and their corporate employers play to acquire wealth, fame, and power.
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