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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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My Life So Far

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My Life So Far by Jane Fonda
2005 | ISBN: 0375507108 | English | 624 pages | EPUB | 11 MB

My Life So Far
She is one of the most recognizable women of our time. America knows Jane Fonda as an actress and an activist, a feminist and a wife, a workout guru and a role model. Now, in this extraordinary memoir, Fonda reveals that she is so much more. From her youth among Hollywood's elite and her early film career to the challenges and triumphs of her life today, Jane Fonda reveals intimate details and universal truths that she hopes "can provide a lens through which others can see their lives and how they can live them a little differently."

Fonda divides her "life so far" into three "acts," writing about her childhood, first films, and marriage to Roger Vadim in Act One. At once a picture emerges: a child born to the acting legend Henry Fonda and the glamorous society princess Frances Seymour. But these early years are also marked by profound sadness: her mother's mental illness and suicide when Jane is twelve years old, her father's emotional distance, and her personal struggle to find her way in the world as a young woman.

By her second act, Fonda lays the foundation for her activism, even as her career takes flight. She highlights her struggle to live consciously and authentically while remaining in the public eye as she recounts her marriages to Tom Hayden and Ted Turner, and examines her controversial and defining involvement with the Vietnam War. As her film career grows, Fonda learns to incorporate her roles into a larger vision of what matters most in her life-and in the process she wins two Academy Awards, for Klute and for Coming Home.

In Fonda's third act, she is prepared to do the work of a lifetime-to begin living consciously in a way that might inspire others who can learn from her experiences. Surprising, candid, and wonderfully written, Jane Fonda's is filled with universal insights into the personal struggles of women living full and engaged lives.
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Grand Central: How a Train Station Transformed America

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Sam Roberts, "Grand Central: How a Train Station Transformed America"
English | ISBN: 1455525960 | 2013 | EPUB | 320 pages | 20,5 MB

Grand Central: How a Train Station Transformed America
A rich, illustrated – and entertaining — history of the iconic Grand Central Terminal, from one of New York City's favorite writers, just in time to celebrate the train station's 100th fabulous anniversary.

In the winter of 1913, Grand Central Station was officially opened and immediately became one of the most beautiful and recognizable Manhattan landmarks. In this celebration of the one hundred year old terminal, Sam Roberts of The New York Times looks back at Grand Central's conception, amazing history, and the far-reaching cultural effects of the station that continues to amaze tourists and shuttle busy commuters.

Along the way, Roberts will explore how the Manhattan transit hub truly foreshadowed the evolution of suburban expansion in the country, and fostered the nation's westward expansion and growth via the railroad.

Featuring quirky anecdotes and behind-the-scenes information, this book will allow readers to peek into the secret and unseen areas of Grand Central — from the tunnels, to the command center, to the hidden passageways.

With stories about everything from the famous movies that have used Grand Central as a location to the celestial ceiling in the main lobby (including its stunning mistake) to the homeless denizens who reside in the building's catacombs, this is a fascinating and, exciting look at a true American institution.
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The Everything Cooking for Kids Cookbook

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The Everything Cooking for Kids Cookbook
2010 | ISBN: 1605506656 | English | 304 pages | EPUB | 3 MB

Pizza. Hot dogs. Macaroni and cheese. Is it really possible to get kids to eat anything else? For some parents, it seems like the battle just isnt worth it.

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Digital Landscape Photography – In the Footsteps of Ansel Adams and the Great Masters

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Digital Landscape Photography – In the Footsteps of Ansel Adams and the Great Masters (repost)
2010 | ISBN: 1905814755 | 160 pages | PDF | 87 MB

Ansel Adams (1902-1984) was a pioneer of landscape photography, whose imagery-especially his iconic views of the American National Parks–is widely published and instantly recognizable. While he is undoubtedly one of the best-loved and best-known visionaries of American art, photographers also recognize him as a pioneer of technique, a theoretician, and as one of the great teachers of the craft of photography.

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