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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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Chinese Wildlife

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Chinese Wildlife (Bradt Travel Guide Chinese Wildlife) by Martin Walters
English | June 3, 2008 | ISBN: 1841622206 | 208 Pages | PDF | 40 MB
China is home to a variety of remarkable variety of unusual wildlife, many of which are rare and threatened species under conservation. This new wildlife guide provides a colorful introduction to the species of a country that is beginning to emerge as a fascinating destination for wildlife enthusiasts.

Chinese Wildlife
Visitors can discover a range of habitats: the huge deserts of the northwest and the Tibetan Plateau, forested mountain slopes and the rivers, lakes and steamy tropical forests of the deep south. Interesting features on medicinal plants, rare cranes and, of course, the giant panda supplement animal and habitat listings.
Accessible and beautifully illustrated, will appeal both to the first-time visitor and the serious naturalist seeking a compact volume. And after the trip it will also make a great souvenir.
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Double Victory: How African American Women Broke Race and Gender Barriers to Help Win World War II

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Cheryl Mullenbach, "Double Victory: How African American Women Broke Race and Gender Barriers to Help Win World War II"
English | ISBN: 1569768080 | 2013 | EPUB | 272 pages | 2.3 MB

Double Victory: How African American Women Broke Race and Gender Barriers to Help Win World War II
"Allow all black nurses to enlist, and the draft won't be necessary. . . . If nurses are needed so desperately, why isn't the Army using colored nurses?"

"My arm gets a little sore slinging a shovel or a pick, but then I forget about it when I think about all those boys over in the Solomons."

Double Victory tells the stories of African American women who did extraordinary things to help their country during World War II. In these pages young readers meet a range of remarkable women: war workers, political activists, military women, volunteers, and entertainers. Some, such as Mary McLeod Bethune and Lena Horne, were celebrated in their lifetimes and are well known today. But many others fought discrimination at home and abroad in order to contribute to the war effort yet were overlooked during those years and forgotten by later generations. Double Victory recovers the stories of these courageous women, such as Hazel Dixon Payne, the only woman to serve on the remote Alaska-Canadian Highway; Deverne Calloway, a Red Cross worker who led a protest at an army base in India; and Betty Murphy Phillips, the only black female overseas war correspondent. Offering a new and diverse perspective on the war and including source notes and a bibliography, Double Victory is an invaluable addition to any student's or history buff's bookshelf.
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