Tag Archives: revolutionized

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Biscuit Joiner Project Book: Tips & Techniques to Simplify Your Woodworking Using This Great Tool by Jim Stack

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The Biscuit Joiner Project Book: Tips & Techniques to Simplify Your Woodworking Using This Great Tool by Jim Stack
English | Mar 2002 | ISBN: 1558705929 | 128 Pages | PDF | 104,9 MB

The Biscuit Joiner Project Book: Tips & Techniques to Simplify Your Woodworking Using This Great Tool by Jim Stack
The biscuit joiner has revolutionized woodworking by enabling woodworkers to create joints that are incredibly strong and durable. This book provides woodworkers, hobbyists and furniture makers with a variety of projects that will help them develop more efficient joinery techniques while creating wonderful new pieces of furniture for their home. There are 12 projects in all, including a lamp, a bookcase, a nightstand, a chest of drawers and an entertainment centre. Using a biscuit joiner, each piece can be made quickly and effectively, with joints that are as strong, if not stronger, than those made using traditional joinery techniques.
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The Biscuit Joiner Project Book: Tips & Techniques to Simplify Your Woodworking Using This Great Tool by Jim Stack

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The Biscuit Joiner Project Book: Tips & Techniques to Simplify Your Woodworking Using This Great Tool by Jim Stack
English | Mar 2002 | ISBN: 1558705929 | 128 Pages | PDF | 104,9 MB

The Biscuit Joiner Project Book: Tips & Techniques to Simplify Your Woodworking Using This Great Tool by Jim Stack
The biscuit joiner has revolutionized woodworking by enabling woodworkers to create joints that are incredibly strong and durable. This book provides woodworkers, hobbyists and furniture makers with a variety of projects that will help them develop more efficient joinery techniques while creating wonderful new pieces of furniture for their home. There are 12 projects in all, including a lamp, a bookcase, a nightstand, a chest of drawers and an entertainment centre. Using a biscuit joiner, each piece can be made quickly and effectively, with joints that are as strong, if not stronger, than those made using traditional joinery techniques.
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Handbook of Geographic Information

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Handbook of Geographic Information by Wolfgang Kresse and David M. Danko
English | ISBN: 3540726780 | 2012 | 1130 pages | PDF | 54,7 MB

Handbook of Geographic Information
Computer science provides a powerful tool that was virtually unknown three generations ago. Some of the classical fields of knowledge are geodesy (surveying), cartography, and geography. Electronics have revolutionized geodetic methods. Cartography has faced the dominance of the computer that results in simplified cartographic products. All three fields make use of basic components such as the Internet and databases. The Springer Handbook of Geographic Information is organized in thre parts, Basics, Geographic Information and Applications. Some parts of the basics belong to the larger field of computer science. However, the reader gets a comprehensive view on geographic information because the topics selected from computer science have a close relation to geographic information. The Springer Handbook of Geographic Information is written for scientists at universities and industry as well as advanced and PhD students.
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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th edition)

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Jay Conrad Levinson, "Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th edition)"
2007 | ISBN: 0618785914 | 384 pages | EPUB, MOBI, AZW3 | 3 MB

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th edition)
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible — and the book every small-business owner should have on his or her shelf.
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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th edition)

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Jay Conrad Levinson, "Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th edition)"
2007 | ISBN: 0618785914 | 384 pages | EPUB, MOBI, AZW3 | 3 MB

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th edition)
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible — and the book every small-business owner should have on his or her shelf.
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siRNA Design: Methods and Protocols (Methods in Molecular Biology)

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Debra J. Taxman, "siRNA Design: Methods and Protocols (Methods in Molecular Biology)"
English | ISBN: 1627031189 | 2012 | PDF | 405 pages | 5,8 MB

siRNA Design: Methods and Protocols (Methods in Molecular Biology)
The discovery of RNA interference (RNAi) as a methodology for gene silencing has revolutionized biological research, providing an invaluable avenue for therapeutics, and small interfering RNA (siRNA) is the most common strategy utilized for enacting RNAi. siRNA Design: Methods and Protocols offers expertly crafted guidelines and protocols for the selection of siRNA targeting sequences, for the strategic incorporation of chemical modifications, and for advantageous structural modifications to the classic siRNA design. Protocols are provided for using endogenous cellular machinery to produce siRNA from optimized precursor short hairpin RNA (shRNA) and artificial microRNA (amiRNA) molecules. Strategies are also described for specific applications such as immunostimulatory siRNA that may provide therapeutic benefit against viral infections in mammals, the simultaneous targeting of multiple siRNAs, and siRNA-mediated crop virus resistance. The design of RNAi for gene silencing in embryonic, invertebrate, and plant systems requires a variety of unique approaches, several of which are described towards the end of this volume. Written for the highly successful Methods in Molecular Biology⢠series, this work contains the kind of detailed description and implementation advice that guarantees successful results. Authoritative and easy to use, siRNA Design: Methods and Protocols will provide researchers, educators, clinicians, and biotech specialists with a broad understanding of the issues in RNAi and how they can be overcome strategically through design.

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Intelligent Testing: Integrating Psychological Theory and Clinical Practice

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Intelligent Testing: Integrating Psychological Theory and Clinical Practice by James C. Kaufman
English | 2009-03-16 | ISBN: 0521861217 | PDF | 264 pages | 1 MB

Intelligent Testing: Integrating Psychological Theory and Clinical Practice
The field of intelligence testing has been revolutionized by Alan S. Kaufman. He developed the Wechsler Intelligence Scale for Children-Revised (WISC-R) with David Wechsler, and his best-selling book, Intelligent Testing with the WISC-R, introduced the phrase "intelligent testing." Kaufman, with his wife, Nadeen, then created his own series of tests: the Kaufman Assessment Battery for Children (K-ABC), the Kaufman Test of Educational Achievement (K-TEA), the Kaufman Brief Intelligence Test (K-BIT), and many others. The K-ABC, the first major intelligence test to challenge the Wechsler, helped raise the bar for future tests. This book is a celebration of his life's work, with contributions by a who's who in IQ testing, including Bruce Bracken, Dawn Flanagan, Elaine Fletcher-Janzen, Randy Kamphaus, Nancy Mather, Steve McCallum, Jack Naglieri, Tom Oakland, Cecil Reynolds, and Robert Sternberg. The book, edited by his son James, features essays expanding on his work and ideas from former students and colleagues.
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New Paradigms in Internet Computing

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New Paradigms in Internet Computing By Srikanta Patnaik, Piyu Tripathy, Sagar Naik
2013 | 86 Pages | ISBN: 3642354602 | PDF | 5 MB

New Paradigms in Internet Computing
The renaissance of internet has reached the mainstream that is named as Web 2.0. People are now using the web to build things they have never thought of earlier. Experts take a step forward to what we contribute, and extend it and give back to the society, i.e. really the boon of internet computing. It has revolutionized the current business environment, not as a mere computing tool, but offers versatile services and increase the productive flow of information. It is a new dimension in computing systems by which companies can curtail their operating expenses, by hosting and operating through the internet. Now the users can access the required information by means of any device connected with an internet. The challenge ahead for implementing this versatile system is that the software and technology has to be developed and deployed simultaneously vis-a-vis safeguarding the security and privacy of information.
This book encompasses various research and developments in Internet technology and put in the context of . This includes chapters from academic research community as well as industry experts in the area of business models based on Software, Protocols, Supply Chain Management, Security and also Cloud Computing.
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