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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Turn Left at Orion: Hundreds of Night Sky Objects to See in a Home Telescope – and How to Find Them, 4th edition

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Turn Left at Orion: Hundreds of Night Sky Objects to See in a Home Telescope – and How to Find Them, 4th edition By Guy Consolmagno, Dan M. Davis
2011 | 256 Pages | ISBN: 0521153972 | PDF | 82 MB

Turn Left at Orion: Hundreds of Night Sky Objects to See in a Home Telescope – and How to Find Them, 4th edition
With over 100,000 copies sold since first publication, this is one of the most popular astronomy books of all time. It is a unique guidebook to the night sky, providing all the information you need to observe a whole host of celestial objects. With a new spiral binding, this edition is even easier to use outdoors at the telescope and is the ideal beginner's book. Keeping its distinct one-object-per-spread format, this edition is also designed for Dobsonian telescopes, as well as for smaller reflectors and refractors, and covers Southern hemisphere objects in more detail. Large-format eyepiece views, positioned side-by-side, show objects exactly as they are seen through a telescope, and with improved directions, updated tables of astronomical information and an expanded night-by-night Moon section, it has never been easier to explore the night sky on your own. Many additional resources are available on the accompanying website, www.cambridge.org/turnleft.
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Turn Left at Orion: Hundreds of Night Sky Objects to See in a Home Telescope – and How to Find Them, 4th edition

FREEDownload : Turn Left at Orion: Hundreds of Night Sky Objects to See in a Home Telescope – and How to Find Them, 4th edition

Turn Left at Orion: Hundreds of Night Sky Objects to See in a Home Telescope – and How to Find Them, 4th edition By Guy Consolmagno, Dan M. Davis
2011 | 256 Pages | ISBN: 0521153972 | PDF | 82 MB

Turn Left at Orion: Hundreds of Night Sky Objects to See in a Home Telescope – and How to Find Them, 4th edition
With over 100,000 copies sold since first publication, this is one of the most popular astronomy books of all time. It is a unique guidebook to the night sky, providing all the information you need to observe a whole host of celestial objects. With a new spiral binding, this edition is even easier to use outdoors at the telescope and is the ideal beginner's book. Keeping its distinct one-object-per-spread format, this edition is also designed for Dobsonian telescopes, as well as for smaller reflectors and refractors, and covers Southern hemisphere objects in more detail. Large-format eyepiece views, positioned side-by-side, show objects exactly as they are seen through a telescope, and with improved directions, updated tables of astronomical information and an expanded night-by-night Moon section, it has never been easier to explore the night sky on your own. Many additional resources are available on the accompanying website, www.cambridge.org/turnleft.
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The New Entrepreneurz: Changing the Way You Play Life

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The New Entrepreneurz: Changing the Way You Play Life by Ronen Gafni, Simcha Gluck
English | 2014 | ISBN: 1118837606 | 256 pages | EPUB | 5,2 MB

The New Entrepreneurz: Changing the Way You Play Life
The New Entrepreneurz are the game changers who can be found playing different games across the spectrum. They are the business owners, the managers, the lawyers, the moms and dads, the lovers, the educators, the artists, and healers.

Entrepreneurship is no longer just about business; it is the new mindset.

For too long we have been sold on the lie of competition and life in the tired Rat Race.

Times have changed, and in this new Shared Economy, opportunities are everywhere and resources are abundant if we just learn to see them.

The New Entrepreneurz provides a game-changing game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning.

Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.

The book offers:

How to win the game as a successful New Entrepreneur
Best practices on how to build a game changer business
Tips and tricks on becoming a smart business
A ReFreshing perspective on business, money, relationships, and education
How to generate Win to the Winth Power relationships and smartnerships
Ronen Gafni and Simcha Gluck take you on the adventures of The New Entrepreneurz through sharing their own unique story of FreshBiz. From the sleepless night that Ronen first conceived of the game-changing board game to the now international company impacting tens of thousands around the globe. Being featured on the GameChangers500 list alongside companies like Etzy, Google and Zappos, demonstrates the power of how they walk the talk in a completely unique and fresh approach to life and business.
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Kirsten Jones – The Assassin’s Tale

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Kirsten Jones – The Assassin's Tale
K L Jones | 2014 | English | ASIN: B00ALAVS46 | 738 Pages | EPUB | 0.6 MB

Kirsten Jones – The Assassin’s Tale
*NOW FULLY REVISED* Secrets and death. The Isle is made of both. Enter a broiling mass of blood feuds and bitter conflicts between the battling races of Mage and Arcane. Life is a commodity to be bought and sold. To some it is murder, to the Valley of the Ri it is business. Mistral, an abandoned orphan, finds her way to the mysterious Valley of Ri to train as a warrior and assassin. There, amongst the dispossessed of the Isle, she finds there is so much more to life than death
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BE SEEN: Corporate selling strategies for independent authors & self-publishers

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BE SEEN: Corporate selling strategies for independent authors & self-publishers by Kristen Maxwell
English | Jan 14, 2015 | ASIN: B00S5I1DPK | 104 Pages | EPUB/MOBI/AZW/PDF (Converted) | 7 MB
Just because you can write a book doesn't mean it will be seen or sold. BE SEEN can help you do both. Written specifically for independent authors and self-publishers, this book will equip you with the knowledge you need to make money as a writer.

BE SEEN: Corporate selling strategies for independent authors & self-publishers
From author branding to SEO to digital strategy and beyond, this book is jam-packed with proven strategies that the leading marketers from the biggest companies in the world leverage to sell their products.

Self-publishing is a growing industry and this book can help independent authors find success and profit in the publishing business.
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A People’s History of American Empire

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A People's History of American Empire by Howard Zinn, Mike Konopacki, Paul Buhle
English | 2008 | ISBN: 0805087443, 0805077790 | 288 pages | PDF | 80 MB

A People’s History of American Empire
Adapted from the bestselling grassroots history of the United States, the story of America in the world, told in comics form

Since its landmark publication in 1980, A People’s History of the United States has had six new editions, sold more than 1.7 million copies, become required classroom reading throughout the country, and been turned into an acclaimed play. More than a successful book, A People’s History triggered a revolution in the way history is told, displacing the official versions with their emphasis on great men in high places to chronicle events as they were lived, from the bottom up.

Now Howard Zinn, historian Paul Buhle, and cartoonist Mike Konopacki have collaborated to retell, in vibrant comics form, a most immediate and relevant chapter of A People’s History: the centuries-long story of America’s actions in the world. Narrated by Zinn, this version opens with the events of 9/11 and then jumps back to explore the cycles of U.S. expansionism from Wounded Knee to Iraq, stopping along the way at World War I, Central America, Vietnam, and the Iranian revolution. The book also follows the story of Zinn, the son of poor Jewish immigrants, from his childhood in the Brooklyn slums to his role as one of America’s leading historians.

Shifting from world-shattering events to one family’s small revolutions, A People’s History of American Empire presents the classic ground-level history of America in a dazzling new form.
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Golf: Steps to Success, 2nd Edition

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Golf: Steps to Success, 2nd Edition By Paul Schemmp, Peter Mattsson, Paul Schempp
2014 | 249 Pages | ISBN: 1450450024 | PDF | 30 MB

Golf: Steps to Success, 2nd Edition
Develop a consistent swing and master every shot on your way to a lower handicap. Golf: Steps to Success provides detailed, progressive instruction with accompanying full-color photos for every shot: putts, chip shots, and pitch shots as well as shots from the fairway, tee box, bunker, rough, and bad lies. Practice and improve your shot making with over 100 drills that feature a scoring system for gauging and accelerating your progress. After building a solid skill base, improve the mental side of your game: Learn to select the right club, analyze ball flight, overcome tough lies and shots in the rough, and manage stress and emotions to raise your level of play and enjoyment of the game. This self-paced learning tool allows you to develop a solid overall game and build on any initial golf lessons you may have had. As part of the popular Steps to Success Sport Series with more than 1.8 million copies sold Golf: Steps to Success is the guide you ll find most valuable not only on the practice range and green but also on every hole you play.
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Engaging Ancient Maya Sculpture at Piedras Negras, Guatemala

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Megan E. O'Neil, "Engaging Ancient Maya Sculpture at Piedras Negras, Guatemala"
English | ISBN: 080614257X | 2012 | 256 pages | PDF | 158 MB

Engaging Ancient Maya Sculpture at Piedras Negras, Guatemala
Now shrouded in Guatemalan jungle, the ancient Maya city of Piedras Negras flourished between the sixth and ninth centuries, when its rulers erected monumental limestone sculptures carved with hieroglyphic texts and images of themselves and family members, advisers, and captives. In , Megan E. O'Neil offers new ways to understand these stelae, altars, and panels by exploring how ancient Maya people interacted with them.

These monuments, considered sacred, were one of the community's important forms of cultural and religious expression. Stelae may have held the essence of rulers they commemorated, and the objects remained loci for reverence of those rulers after they died. Using a variety of evidence,O'Neil examines how the forms, compositions, and contexts of the sculptures invited people to engage with them and the figures they embodied looks at these monuments not as inert bearers of images but as palpable presences that existed in real space at specific historical moments. Her analysis brings to the fore the material and affective force of these powerful objects that were seen, touched, and manipulated in the past.

O'Neil investigates the monuments not only at the moment of their creation but also in later years and shows how they changed over time. She argues that the relationships among sculptures of different generations were performed in processions, through which ancient Maya people integrated historical dialogues and ancestral commemoration into the landscape.

With the help of more than 160 illustrations, O'Neil reveals these sculptures' continuing life histories, which in the past century have included their fragmentation and transformation into commodities sold on the international art market. Shedding light on modern-day transposition and display of these ancient monuments, O'Neil's study contributes to ongoing discussions of cultural patrimony.
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