Tag Archives: stepping-stones

The Essence of Photography: Seeing and Creativity

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The Essence of Photography: Seeing and Creativity by Bruce Barnbaum
2014 | ISBN: 1937538516 | English | 196 pages | PDF | 82 MB

The Essence of Photography: Seeing and Creativity
There is a lot more to photography than simply picking up a camera, pointing it toward something, and tripping the shutter. Achieving a great photograph requires thought and preparation, an understanding of the photographic process, and a firm grasp of how light and composition affect a photo. There must be personal involvement and personal expression. There must be experimentation, with the recognition that only a small percentage of experiments end successfully.

In this book, best-selling author and world-renowned photographer and teacher Bruce Barnbaum explores these seldom-discussed issues by drawing upon his personal experiences and observations from more than 40 years of photographing and teaching. In addition to photographs, Bruce also uses painting, music, and writing, as well as the sciences and even business, to provide pertinent examples of creative thinking. These examples serve as stepping-stones that will lead you to your own heightened ability to see and be creative.

Creativity is a topic that is almost wholly ignored in formal education because most instructors think that it cannot be taught or learned. To the contrary, Bruce has proven that photographic seeing and creativity can be taught, learned, and improved. This book expands on the ideas that are central to Bruce's method of teaching photography, which he has used in workshops for the past 41 years.

Included in the book are in-depth discussions on the following topics:

Defining your own unique rhythm and approach as a photographer
How to translate the scene in front of you to the final photograph
The differences and similarities between how an amateur and a professional approach photography
The differences between realism and abstraction, and the possibilities and limitations of each
Learning to expand your own seeing and creativity through classes, workshops, and associating with other photographers
Why the rules of composition should be ignored
How to follow your passion
When to listen to the critics and when to ignore them

The book is richly illustrated with over 90 photographs taken by Bruce as well as other photographers.Seeing and creativity are difficult to teach, but not impossible. This very different, perhaps groundbreaking book is sure to inspire photographers of all skill levels-from beginners to seasoned professionals-to think deeply about the issues involved in creating successful photographs.
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Escape Velocity: Free Your Company’s Future from the Pull of the Past

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Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore

English | 2011 | ISBN: 0062040898 | 240 pages | epub + mobi | 1,1 + 1,7 MB

Escape Velocity: Free Your Company’s Future from the Pull of the Past
From the world's leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.
Based on twenty years' experience advising the top leaders of many of the world's most successful enterprises, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.

In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers-category power, company power, market power, offer power, and execution power-this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains

how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise's portfolio out of lower-growth and into higher-growth categories;

how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;

how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;

how to create unmatchable offerings by being swift to neutralize competitors' innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;

how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way.

Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.

At a time when the world is looking to established enterprises for growth and stability, Moore's analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.
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