Tag Archives: stretches

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Prescriptive Stretching

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Kristian Berg, "Prescriptive Stretching"
English | ISBN: 0736099360 | 2011 | PDF | 152 pages | 20 MB

Prescriptive Stretching
Elite athletes have long relied on personalized stretching programs to improve flexibility and prevent injury. What you might not know is that many of those targeted stretches have a much broader application, one that you can easily incorporate into your daily routine: pain relief.

Prescriptive Stretching features full-color anatomical illustrations and step-by-step instructions for 40 of the most effective stretches to eliminate pain, alleviate muscle soreness, improve balance and flexibility, and prevent common injuries. In addition, you'll find sample stretching programs that you can follow as is or personalize to meet your body's needs.

Best of all, Prescriptive Stretching shows you how to quickly assess your pain and identify the stretches to reduce discomfort. Specifically, you'll find recommendations for these common ailments:

-Headache

-Back pain

-Neck stiffness

-Shoulder soreness

-Golfer's elbow

-Tennis elbow

-Runner's knee

Whether you're looking to increase range of motion or simply eliminate muscle pain and discomfort, Prescriptive Stretching has you covered. Comprehensive yet easy to use, it's the guide you'll turn to again and again.
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The Tecate Journals: Seventy Days on the Rio Grande (Audiobook)

The Tecate Journals: Seventy Days on the Rio Grande (Audiobook) By Keith Bowden, read by Jonathan Davis
Unabridged edition 2013 | 10 hours and 52 mins | ISBN: n/a | ASIN: B00DDXRFRC | MP3 64 kbps | 298 MB
A first work from a new voice that is parts gritty, elegant, and contemporary. The Rio Grande is simultaneously one of the most watched and least understood rivers in the world. Some stretches of the Rio pass for endless miles through remote wilderness, boxed in by canyons hundreds of feet high and inhabited by only the hardiest animals and humans. Other stretches go straight through the center of massive urban areas, all but ignored by the thousands of city folks above. It is a national border, a water source, a dangerous rapid with house-sized boulders, a nature refuge, a garbage dump, and a playground, depending on where you are on its 1885-mile course.

That's why journalist Keith Bowden decided to become the first person to travel the entire length of the Rio as it forms the border between America and Mexico. This is his fascinating account of the journey by bike, canoe, and raft along one of North America's most overlooked resources. From illegal immigrants and drug runners trying to make it into America to the border patrol working to stop them; from human coyotes – smugglers who help people navigate their way into the United States – to encounters with real coyotes, mountain lions, and other flora and fauna, Bowden reveals a side of America that few of us ever see. The border between the U.S. and Mexico is, in many ways, a country unto itself, where inhabitants share more in common with fellow riverside dwellers than they do with the rest of their countrymen.

With this isolated and colorful micro-world as his backdrop, Bowden not only explores his surroundings, but also tests his inner mettle along some of the most dangerous and remote riparian wilderness in North America.

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