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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Paleo Desserts: Satisfy your Cravings with Healthy Gluten Free Recipes, Eat Well & Feel Great!

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Paleo Desserts: Satisfy your Cravings with Healthy Gluten Free Recipes, Eat Well & Feel Great! by Angelina Dylon
English | Dec 27, 2014 | ISBN: 1505777372 | 86 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 3 MB

Satisfy your Cravings with Healthy Gluten Free Recipes, Eat Well & Feel Great!

Paleo Desserts: Satisfy your Cravings with Healthy Gluten Free Recipes, Eat Well & Feel Great!
This book contains proven steps and strategies on how to make some of the healthiest, simplest, and most toothsome dessert recipes ever.

This book holds a collection of delectable sweet treats that will surely satisfy your cravings without the guilt. Everything is easy, gluten-free, and totally paleo! Remember, desserts are created to be enjoyed and not to feel guilty about. Read on and impress the crowd (and your taste buds) with these scrumptious recipes. Eat well and feel great!

In this book you will find:

Delicious healthy dessert recipes
Cookies
Pies and Tarts
Ice Cream
Cakes and Cupcakes
Doughnuts
Assorted Sweets
And much more!
Satisfy your taste buds!
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Introduction To Python Programming

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Introduction To Python Programming by Arnab Banerjee
English | Jan 1, 2015 | ASIN: B00RP618I0 | 71 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 5 MB
This book is specially for who are new to the python programming, It has some good description of all the basic topics of python(Including GUI), and covers most of things about those topics.

Introduction To Python Programming
So if you are looking for launching your python programming knowledge you can try out this book. It will surely help you.
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Introduction To Python Programming

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Introduction To Python Programming by Arnab Banerjee
English | Jan 1, 2015 | ASIN: B00RP618I0 | 71 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 5 MB
This book is specially for who are new to the python programming, It has some good description of all the basic topics of python(Including GUI), and covers most of things about those topics.

Introduction To Python Programming
So if you are looking for launching your python programming knowledge you can try out this book. It will surely help you.
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Chicago For Dummies; 4 edition

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Chicago For Dummies by Laura Tiebert
English | July 30, 2007 | ISBN: 0470124806 | 314 Pages | PDF | 4 MB
Years ago, when Frank Sinatra sang the praises of "my kind of town," he was saluting Chicago. Chicago is still a truly vibrant and eclectic city that constantly reinvents itself. Cosmopolitan yet not elitist, sophisticated in some ways yet refreshingly brash in others, Chicago is wonderfully entertaining and welcoming.

Chicago For Dummies; 4 edition
There’s plenty to do and this guide clues you in with the latest info on:
Four options for exploring the city
Five day trips to nearby attractions
Accommodations, ranging from three of the world’s best luxury hotels to wonderful historic getaways with modern amenities
A shopping guide that covers power shopping along the Magnificent Mile and bargain hunting in unique shops
The action and attractions, ranging from Soldier Field or Wrigley Field to the Hancock Observatory to Navy Pier
Restaurants, including everything from elegant to family-style, and from Chicago’s famous deep-dish pizza to all kinds of ethnic cuisine
Intriguing architecture and incredible museums, including the Adler Planetarium, the Shedd Aquarium, the Field Museum of Natural History, and the Art Institute of Chicago
Fantastic outdoor attractions, including Millenium Park, Grant Park, North Avenue Beach, two great zoos, and more
What to do when the sun goes down, whether you like the blues, ska, or hip-hop… the hot night spots or great theater
Culture, ranging from Lyric Opera and the Chicago Symphony Orchestra to The Second City and Improv Olympics
Sports—baseball, football, basketball, hockey, and more—in a city of notoriously passionate fans
Like every For Dummies travel guide, Chicago For Dummies, 4th Edition, includes:

Down-to-earth trip-planning advice
What you shouldn’t miss — and what you can skip
The best hotels and restaurants for every budget
Handy Post-it Flags to mark your favorite pages
With this friendly guide to help you choose from the best sites and attractions, Chicago will surely be your kind of town.
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Savor: Mindful Eating, Mindful Life

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Savor: Mindful Eating, Mindful Life By Thich Nhat Hanh, Lilian Cheung
Publisher: Ha.rperO.ne 2011 | 304 Pages | ISBN: 0061697702 | EPUB | 2 MB

Savor: Mindful Eating, Mindful Life
If Vietnamese Zen Buddhist master Nhat Hanh says the same thing over and over, it could be because not enough people have heard him, and those who have need a reminder. He speaks to both groups in this work, coauthored by Harvard nutritionist Cheung, urging mindfulness about what people put in their mouths. It's a diet book and a meditation book, an unusual hybrid that makes sense for Nhat Hanh because it applies his essential wisdom: pay attention; breathe. If you consistently do that, you'll eat less, and at least two-thirds of Americans surely need to follow that advice. This book adds a lot of eat-this-and-not-that rules, as well as exercise guidelines, delivering so much information the effect is a little overwhelming. But the core meditation instructions are quintessential Nhat Hanh, steely and loving. This could be the diet-and-exercise book for those who have failed using other methods and need a fresh approach. For Nhat Hanh's many fans, it is the sole wellness book they'll need to remind themselves to only pay attention.
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Better Homes and Gardens Baking: More than 350 Recipes Plus Tips and Techniques

Better Homes and Gardens Baking: More than 350 Recipes Plus Tips and Techniques
English | ISBN: 1118453263 | 2013 | EPUB | 528 pages | 66 MB

This all-new and gorgeous edition of Better Homes and Gardens Baking (the first major all-purpose BH&G baking title published since 1998) is a compendium of irresistible cookies, brownies, cakes, pies, cobblers, pastries, and breads—from everyday sweets to special-occasion show-stoppers. It has everything you need to bake fuss-free and with delicious results for bake sales, cookie swaps, birthday parties, holiday tables, or just because you’re in the mood to bake. You’ll find:
More than 400 recipes for luscious baked goods such as Cinnamon Rolls (with four fun shape variations), Raspberry French Silk Pie Bars, and Herbed Boule
More than 250 photos showcase the recipes and clarify techniques
Chapter-opener features with classic recipes that teach secrets to baking success
Make-It-Mine recipes with choices to help you adapt to your taste, convenience, and occasion
Make-It-Mini guides to help bakers turn out scrumptious sweets in smaller sizes

This will surely be the go-to baking reference and inspiration for years to come.

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