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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Oxford Handbook of Paediatrics, 2 edition

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Robert C. Tasker, "Oxford Handbook of Paediatrics, 2 edition"
English | ISBN: 019960830X, 0191503053 | 2013 | 1120 pages | PDF | 6 MB

Oxford Handbook of Paediatrics, 2 edition
Now fully revised and updated with the latest guidelines, this new edition of the Oxford Handbook of Paediatrics is a compact guide to all aspects of acute and chronic paediatrics. The handbook's team of specialist contributors and editors have successfully condensed many years of clinical experience into a pocket-sized compendium of clinical problems and treatment options. Taking a child-centred approach to the subject, the authors have provided comprehensive coverage of areas such as neonatology, surgery, genetics and congenital malformations, and child protection in a user-friendly and succinct style. Sections are also devoted to covering the treatment of children in the community, and the psychological effects of illness on both the child and their family. All chapters have been updated for this new edition, with completely overhauled chapters on neurology and respiratory medicine, the latest management guidelines on inherited metabolic disease, further information on medical and research ethics, and enhanced usage of diagnostic and treatment algorithms. With practical advice and space for personalized notes, this handbook will be invaluable to all those involved in the care of the younger patient.
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Handbook of Polymers in Stone Conservation

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Handbook of Polymers in Stone Conservation By Elisabetta Princi
2014 | 316 Pages | ISBN: 1847357032 , 1847357121 | PDF | 10 MB

Handbook of Polymers in Stone Conservation
Dr. Elisabetta Princi has wide experience regarding the use of polymers in the field of cultural heritage. She has led a research team at the University of Genoa (Genoa, Italy) for several years and has published widely on the scientific background to the conservation, preservation and restoration of stone and stone-based works of art. This handbook is dedicated to the conservation of stone materials by the application of polymers. A short introduction on polymer chemistry is given to highlight their characteristics and properties. After the physical and chemical attributes of stone are summarised, the problems related to its degradation are discussed. Finally, the properties of the various polymers of potential value for stone restoration are reviewed and classified by schemes and tables, and pointers for the future are suggested. This handbook will be of great interest to those who share the author's enthusiasm for stone artworks and her dedication to their restoration and conservation.
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Modern Methods of Valuation, 11th edition

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Modern Methods of Valuation, 11th edition by Eric Shapiro, David Mackmin, Gary Sams
English | 2012-12-16 | ISBN: 0415538017, 0080971164 | PDF | 552 pages | 4 MB

Modern Methods of Valuation, 11th edition
The new and improved eleventh edition of this essential valuation textbook reflects the changes in the property market since 2009, whilst presenting the tried and tested study of the principles governing the valuation of land, houses and buildings of the previous editions.

The eleventh edition is fully up-to-date with latest guidelines, statutes and case law, including the implications of the latest RICS Red Book and the Localism Act. Its comprehensive coverage of the legal, economic and technical aspects of valuation make this book a core text for most University and College Real Estate Programmes and to provide trainees (APC Candidates) and practitioners with current and relevant guidance on the preparation of valuations for statutory purposes.

Over the twenty eight chapters, the author team of experienced valuation experts present detailed accounts of the application of these principles to the everyday problems met in practice. This new edition continues to be of excellent value to both students and practitioners alike as it provides the reader with a clear understanding of the methods and techniques of valuation.
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SharePoint 2013 User’s Guide: Learning Microsoft’s Business Collaboration Platform, 4 edition

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Anthony Smith, "SharePoint 2013 User's Guide: Learning Microsoft's Business Collaboration Platform, 4 edition"
English | 2013 | ISBN: 1430248335 | 536 pages | EPUB | 10,6 MB

SharePoint 2013 User’s Guide: Learning Microsoft’s Business Collaboration Platform, 4 edition
Microsoft SharePoint 2013 provides a collection of tools and services you can use to improve user and team productivity, make information sharing more effective, and facilitate business decision-making processes. In order to get the most out of SharePoint 2013, you need to understand how to best use the capabilities to support your information management, collaboration, and business process management needs. The SharePoint 2013 User's Guide is designed to provide you with the information you need to effectively use these tools.

Whether you are using SharePoint as an intranet or business solution platform, you will learn how to use the resources (such as lists, libraries, and sites) and services (such as search, workflow, and social) that make up these environments. In the fourth edition of this bestselling book, author Tony Smith walks you through the components and capabilities that make up a SharePoint 2013 environment. He provides step-by-step instructions for using and managing these elements, as well as recommendations for how to best leverage them.

The author has brought together this information based on his extensive experience working with these tools and with business users who effectively leverage these technologies within their organizations. These real-world experiences were incorporated into the writing of this book to make it easy for you to gain the knowledge you need to make the most of the product. Pick up a copy of the SharePoint 2013 User's Guide today.
What you'll learn
How to create and use common SharePoint resources like lists, libraries, sites, pages and web parts
When and how workflows can control the flow and action of content
How to create policies for SharePoint information management and control
Making the most out of SharePoint search services
How to take advantage of social capabilities to create social solutions
and much more
Who this book is for

Whether you have not yet used SharePoint at all, have used previous versions, have just started using the basic features, or have been using it for a long of time, this book provides the skills you need to work efficiently with the capabilities SharePoint 2013 provides.
Table of Contents
Introduction to SharePoint 2013
Understanding Sites
Expanding on Sites with SharePoint Server 2013
Understanding Apps
Lists and Libraries
List Types
Library Types
Workflow and Information Management Policies
Pages and Web Parts
Records Management
Search
Social and Personalization Features
SharePoint Metrics
Enterprise Office Services
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Hello, Cupcake!: Irresistibly Playful Creations Anyone Can Make

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Hello, Cupcake!: Irresistibly Playful Creations Anyone Can Make by Karen Tack
English | Apr 24, 2008 | ISBN: 0618829253 | 240 Pages | PDF | 44 MB
Witty, one-of-a-kind imaginative cupcake designs using candies from the local convenience store. America's favorite food photography team, responsible for the covers of America's top magazines, shows how to create funny, scary, and sophisticated masterpieces, using a zipper lock bag and common candies and snack items.

Hello, Cupcake!: Irresistibly Playful Creations Anyone Can Make
With these easy-to-follow techniques, even the most kitchen-challenged cooks can:

* raise a big-top circus cupcake tier for a kid's birthday
* plant candy vegetables on Oreo earth cupcakes for a garden party
* trot out a line of confectionery "pupcakes" for a dog fancier
* serve sausage and pepperoni pizza cupcakes for April Fool's Day
* bewitch trick-or-treaters with chilly ghost chocolate cupcakes
* create holidays on icing with turkey cupcake place cards, a white cupcake Christmas wreath, and Easter egg cupcakes

No baking skills or fancy pastry equipment is required. Spotting the familiar items in the hundreds of brilliant photos is at least half the fun.
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Monitoring and Assessment of Structures

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Monitoring and Assessment of Structures by Graham Armer
English | 2001 | ISBN: 0419237704 | 178 Pages | PDF | 11 MB
This book details the latest methods available for the in-service assessment of buildings and other structures.

Monitoring and Assessment of Structures
Written by a team of international experts, it provides detailed information and practical advice on key issues such as safety assessment and performance monitoring and evaluation. All the leading methodologies are covered, including photogrammetry, laser-based survey methods, and dynamic monitoring. Visual inspection, the most common assessment technique, is also covered. New techniques and methodologies to minimise repair and maintenance costs, and extend a structure's service life, are described in detail. With numerous case studies, practical examples, and reference to the key international standards, is a vital handbook for surveyors, civil and structural engineers, and all those involved in property management.
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Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity

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Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity By David Sibbet
2010 | 288 Pages | ISBN: 0470601787 | EPUB + MOBI | 6 MB + 7 MB

Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity
Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups. Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dynamic and richly illustrated resource gives meeting leaders, presenters, and consultants a slew of exciting tricks and tools, including Graphic recording, visual planning, story boarding, graphic templates, idea mapping, etc. Creative ways to energize team building, sales presentations, staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new media platforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for business success, Visual Meetings will help you and your team communicate ideas more effectively and engagingly.
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