Tag Archives: Think

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Play Matters

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Play Matters (Playful Thinking series) by Miguel Sicart
2014 | ISBN: 0262027925 | English | 176 pages | PDF | 7 MB

Play Matters
What do we think about when we think about play? A pastime? Games? Childish activities? The opposite of work? Think again: If we are happy and well rested, we may approach even our daily tasks in a playful way, taking the attitude of play without the activity of play. So what, then, is play? In , Miguel Sicart argues that to play is to be in the world; playing is a form of understanding what surrounds us and a way of engaging with others. Play goes beyond games; it is a mode of being human. We play games, but we also play with toys, on playgrounds, with technologies and design. Sicart proposes a theory of play that doesn't derive from a particular object or activity but is a portable tool for being–not tied to objects but brought by people to the complex interactions that form their daily lives. It is not separated from reality; it is part of it. It is pleasurable, but not necessarily fun. Play can be dangerous, addictive, and destructive. Along the way, Sicart considers playfulness, the capacity to use play outside the context of play; toys, the materialization of play — instruments but also play pals; playgrounds, play spaces that enable all kinds of play; beauty, the aesthetics of play through action; political play — from Maradona's goal against England in the 1986 World Cup to the hactivist activities of Anonymous; the political, aesthetic, and moral activity of game design; and why play and computers get along so well.
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What’s Good About Anger? Putting Your Anger to Work for Good, 2nd edition

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What's Good About Anger? Putting Your Anger to Work for Good, 2nd edition By Ted Griffin, Lynette J. Hoy
2006 | 160 Pages | ISBN: 097175991X | EPUB + MOBI | 1 MB

What’s Good About Anger? Putting Your Anger to Work for Good, 2nd edition
Most people believe that anger is a negative emotion from which no good can come. Many people think that anger should not be expressed and that such feelings are wrong. This book explores the emotion of anger and how anger-which is a part of the human experience-can be put to work for good. This third edition integrates emotional intelligence skills with the best anger management strategies and still includes spiritual insights.
Co-authors Lynette Hoy and Ted Griffin present a fresh approach to managing anger and the key role that emotional intelligence plays – putting anger to work for good! Learn about how anger can be turned into assertiveness, problem-solving, empathy, conflict management and forgiveness. Applying the cognitive, behavioral and stress management skills from the What's Good About Anger? book and workbooks can reduce your levels of anger, and help you learn effective coping behaviors to stop escalation and to resolve conflicts. Logging anger, triggering situations and applying new skills will help you more effectively control unhealthy anger responses.
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Henna’s Secret History: The History, Mystery & Folklore of Henna by Marie Anakee Miczak

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Henna's Secret History: The History, Mystery & Folklore of Henna by Marie Anakee Miczak
English | Apr 11, 2001 | ISBN: 059517891X | 326 Pages | PDF | 11,5 MB

Henna’s Secret History: The History, Mystery & Folklore of Henna by Marie Anakee Miczak
Lawsonia inermis ver. alba "henna". How much do you know about this incredible botanical? Was it sensual Mehndi body adornment or Cleopatra's favorite perfume? An aphrodisiac or a treatment for leprosy? An ancient Roman currency or a last right for the dead? This book takes a fascinating look at one of the most popular botanicals of all time. Never before has a book been devoted to henna as a whole. Drawing on botany, archeology, phytomedicine and folkloric history to define the many ambiguities and misconceptions surrounding it, thus presenting for the first time an accurate and complete history of henna. A portion of the proceeds from this book goes to charity and preservation of henna's history.- In extreme depth, henna's medicinal past is revealed. From the papyrus Ebers to the writings of Galen, discover henna's uses in all of the major Old World medicines.-Did you know henna has some of the most fragrant flowers on earth? Learn why women became addicted to them and the shocking basis for their allure.- Think you know the full story concerning henna body art? Think again. Find out how its history was manufactured in the 19th and 20th century to cover its true origins.
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Fundamentals of Engineering Thermodynamics: Si Version

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Fundamentals of Engineering Thermodynamics: Si Version by Michael J. Moran
English | 2006 | ISBN: 0470030372 | 845 Pages | PDF | 25 MB
This book is a comprehensive, best selling introduction to the basics of engineering thermodynamics.

Fundamentals of Engineering Thermodynamics: Si Version
Requiring only college level physics and calculus, this popular book includes numerous illustrations and graphs to help students learn engineering concepts. A tested and proven problem solving methodology encourages readers to think systematically and develop an orderly approach to problem solving. This book provides readers with a state-of-the-art introduction to second law analysis. Design/open ended problems provide readers with brief design experiences that offer them opportunities to apply constraints and consider alternatives.
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Polarised Light

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Polarised Light
English | Physics, Optics | 13. February 2001 | ISBN-10: 0750306734 | 122 pages | pdf | 0.6 mb
We humans cannot see when light is polarized and this leads to unfortunate misapprehensions about this aspect of nature. Even scientists who should know better often assume that it is an obscure topic of specialized interest in only a few rather isolated areas.

Polarised Light
In fact, it is a universal feature of our world and most natural light is at least partially polarized. In the animal kingdom, insects and other animals exploit such natural polarization in some fascinating ways since they do not share this human deficiency and can both detect and analyze polarization. It may be our unfamiliarity with this aspect of light that also makes people think it is a difficult subject, yet the basis is extremely simple. When these misconceptions are overcome, the phenomena associated with polarization are found to be important throughout science and technology, from physics, astronomy, natural history, geology, chemistry, and several branches of engineering to crafts such as glass-blowing and jewelry. Polarized light also involves some very beautiful effects, most of which are easy to demonstrate. Enriching our perception of the world, this book addresses these misconceptions and provides a framework for applications. It covers wave alignment and crystals as well as various phenomena such as scattering and reflection.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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Playing with Planets

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Playing with Planets
English | Astrophysics, Astronomy | 31. March 2009 | ISBN-10: 9812793070 | 143 pages | pdf | 3 mb
If you think the future is a mystery, think again. With a solid foothold in realism, an extraordinary insight into scientific and technological developments, and a dry sense of humor, Nobel laureate Professor Gerard T Hooft confidently dissects fact from fiction and shows us what our future might really hold.

Playing with Planets
Professor T Hooft takes the reader firmly by the hand and, within the boundaries of solid physics and proven laws of nature, takes us on a ride into the world of the future, which holds remarkable suprises for us all. 'Do you dream of intergalaxy space travel, time warps, and mini-mes?' – T Hooft asks. 'Then please, get yourself some more science fiction books, for fiction it is. But for those who are interested in the real world, let me tell you what we CAN expect for the future.' We meet robots with a sense of irony, ride elevators into space, and build floating cities; let us just say that "Playing with Planets", which is translated from the original Dutch edition by Professor T Hooft's daughter Saskia, supports the old adage that truth is indeed stranger than fiction.
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Change They Can’t Believe In: The Tea Party and Reactionary Politics in America

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Christopher S. Parker, Matt A. Barreto, "Change They Can't Believe In: The Tea Party and Reactionary Politics in America"
English | ISBN: 0691151830, 0691163618 | 2013 | PDF | 378 pages | 11 MB

Change They Can’t Believe In: The Tea Party and Reactionary Politics in America
Are Tea Party supporters merely a group of conservative citizens concerned about government spending? Or are they racists who refuse to accept Barack Obama as their president because he's not white? Change They Can't Believe In offers an alternative argument–that the Tea Party is driven by the reemergence of a reactionary movement in American politics that is fueled by a fear that America has changed for the worse. Providing a range of original evidence and rich portraits of party sympathizers as well as activists, Christopher Parker and Matt Barreto show that what actually pushes Tea Party supporters is not simple ideology or racism, but fear that the country is being stolen from "real Americans"–a belief triggered by Obama's election. From civil liberties and policy issues, to participation in the political process, the perception that America is in danger directly informs how Tea Party supporters think and act.

The authors argue that this isn't the first time a segment of American society has perceived the American way of life as under siege. In fact, movements of this kind often appear when some individuals believe that "American" values are under threat by rapid social changes. Drawing connections between the Tea Party and right-wing reactionary movements of the past, including the Know Nothing Party, the Ku Klux Klan of the 1920s, and the John Birch Society, Parker and Barreto develop a framework that transcends the Tea Party to shed light on its current and future consequences.

Linking past and present reactionary movements, Change They Can't Believe In rigorously examines the motivations and political implications associated with today's Tea Party.
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