Tag Archives: thought-provoking

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, Jessica Gioglio
2014 | ISBN: 007182393X | English | 256 pages | PDF | 7 MB

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Attention is the new commodity. Visual Storytelling is the new currency.

Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
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Contemporary Leadership in Sport Organizations

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Contemporary Leadership in Sport Organizations by David Scott
English | 2014 | ISBN: 0736096426 | 264 pages | PDF | 5 MB
Contemporary Leadership in Sport Organizations blends research on leadership with practical application of the skills and knowledge that students will need on the job.

Contemporary Leadership in Sport Organizations
This text provides sport management students with a comprehensive understanding of the complex topic of leadership in sport through a presentation of foundational and contemporary research, numerous practical examples and analytical exercises, and thought-provoking self-assessments and quotes.

More than leadership tips from a sport personality, translates classic and contemporary research in leadership into leadership skills and behaviors that are useful in present-day sport settings. Synopses of research findings are presented in table format for an accessible approach to understanding the three Rs of leadership: relationships, results, and responsibility. In addition, a variety of learning features reinforce content:

* Practical examples provide opportunities to critically consider the concepts under discussion.

* Chapter-opening objectives, as well as pre- and postchapter self-assessments, help students measure their understanding of chapter content.

* Specific examples and case studies applicable to a broad range of sport leadership roles put research into practice.

* On the Sidelines stories, Your Thoughts boxes, and questions at the end of chapters are incorporated throughout the book to provide examples and stimulate discussions applicable to a broad range of sport leadership roles across youth, amateur, intercollegiate, professional, and commercial sport organizations.

Part I of the text offers a leadership primer, introducing the elements of business and educational environments in which sport organizations operate. Students will learn how leaders in sport organizations typically assume both managerial and leadership roles and how these roles integrate and diverge, and they will review the historical foundation and evolution of leadership theories from the academic literature. Part II covers applied leadership thought and action and how leaders can become more effective in addressing critical challenges of the present and future. Key topics such as decision making, organizational change, emotional intelligence, vision, strategic planning, and crisis management are discussed. Professional growth and development are the focus of part III, considering multiple approaches and tools for improving self-understanding, personal development, and leadership mentoring.

provides a foundational and contextualized body of information regarding thought and practice in leadership to inform and inspire students of sport management. Whether preparing for leadership roles in sport organizations or preparing for teaching, research, and academic study in the field of sport leadership, students will gain a solid understanding of the theoretical foundations of leadership in sport and how it is applied to sport-related organizations of all types and sizes.

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Building Buzz to Beat the Big Boys: Word-Of-Mouth Marketing for Small Businesses

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Building Buzz to Beat the Big Boys: Word-Of-Mouth Marketing for Small Businesses
English | Marketing | 30. Mars 2008 | ISBN-10: 0313345988 | 178 pages | pdf | 0.7 mb
Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience.

Building Buzz to Beat the Big Boys: Word-Of-Mouth Marketing for Small Businesses
But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive-they'll prosper. For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new customers.
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Materials for Design

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Materials for DesignMaterials for Design by Chris Lefteri
English | 2014 | ISBN: 1780673442 | 256 pages | EPUB | 8,5 MB

Materials for Design
Over the last 10 years there has been a huge growth in the area of materials and design, but most books on the subject deal with advanced, semi-formed materials (that is, materials sold as sheet, rod, tube, etc.). This new book provides much-needed information on the raw materials, and the 'low-down' on what these materials can be used for.

The information provided in the book allows professional designers and students from a range of disciplines – but focusing on product design – to understand in simple, exciting, thought-provoking, visual terms different qualities and features of materials. The subject is presented from the perspective of design, and relevant case studies are used to inspire designers into new ways of thinking about materials. As well as standard and widely available materials, the book also contains emerging materials such as smart materials and self-healing plastics, offering a comprehensive guide to material selection for designers.
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Theory and Reality in Financial Economics: Essays Toward a New Political Finance

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George M. Frankfurter "Theory and Reality in Financial Economics: Essays Toward a New Political Finance"
World Scientific Publishing Company | English | 2007-11-01 | ISBN: 9812707913 | 240 pages | PDF | 2 MB

Theory and Reality in Financial Economics: Essays Toward a New Political Finance
The current literature on financial economics is dominated by neoclassical dogma and, supposedly, the notion of value-neutrality. However, the failure of neoclassical economics to deal with real financial phenomena suggests that this might be too simplistic of an approach. This book consists of a collection of essays dealing with financial markets' imperfections, and the inability of neoclassical economics to deal with such imperfections. Its central argument is that financial economics, as based on the tenets of neoclassical economics, cannot answer or solve the real-life problems that people face. It also shows the direct relationship between economics and politics something that is usually denied in academic models, given that science is supposed to be value-neutral. In this thought-provoking and avant-garde book, the author not only exposes what has gone wrong, but also suggests reforms to both the academic and the political economic systems that might help make markets fair rather than efficient. Drawing on interdisciplinary fields, this book will appeal to readers who are interested in finance, economics, business, the political economy and philosophy.
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Theory and Reality in Financial Economics: Essays Toward a New Political Finance

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George M. Frankfurter "Theory and Reality in Financial Economics: Essays Toward a New Political Finance"
World Scientific Publishing Company | English | 2007-11-01 | ISBN: 9812707913 | 240 pages | PDF | 2 MB

Theory and Reality in Financial Economics: Essays Toward a New Political Finance
The current literature on financial economics is dominated by neoclassical dogma and, supposedly, the notion of value-neutrality. However, the failure of neoclassical economics to deal with real financial phenomena suggests that this might be too simplistic of an approach. This book consists of a collection of essays dealing with financial markets' imperfections, and the inability of neoclassical economics to deal with such imperfections. Its central argument is that financial economics, as based on the tenets of neoclassical economics, cannot answer or solve the real-life problems that people face. It also shows the direct relationship between economics and politics something that is usually denied in academic models, given that science is supposed to be value-neutral. In this thought-provoking and avant-garde book, the author not only exposes what has gone wrong, but also suggests reforms to both the academic and the political economic systems that might help make markets fair rather than efficient. Drawing on interdisciplinary fields, this book will appeal to readers who are interested in finance, economics, business, the political economy and philosophy.
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Materials for Design (EPUB)

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Materials for DesignMaterials for Design by Chris Lefteri
English | 2014 | ISBN: 1780673442 | 256 pages | EPUB | 8,5 MB
Over the last 10 years there has been a huge growth in the area of materials and design, but most books on the subject deal with advanced, semi-formed materials (that is, materials sold as sheet, rod, tube, etc.). This new book provides much-needed information on the raw materials, and the 'low-down' on what these materials can be used for.

Materials for Design (EPUB)
The information provided in the book allows professional designers and students from a range of disciplines – but focusing on product design – to understand in simple, exciting, thought-provoking, visual terms different qualities and features of materials. The subject is presented from the perspective of design, and relevant case studies are used to inspire designers into new ways of thinking about materials. As well as standard and widely available materials, the book also contains emerging materials such as smart materials and self-healing plastics, offering a comprehensive guide to material selection for designers.

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Bond Math: The Theory Behind the Formulas

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Bond Math: The Theory Behind the Formulas by Donald J. Smith
English | 2011 | ISBN: 1576603067 | 288 pages | EPUB | 4 MB

Bond Math: The Theory Behind the Formulas
A guide to the theory behind bond math formulas
Bond Math explores the ideas and assumptions behind commonly used statistics on risk and return for individual bonds and on fixed income portfolios. But this book is much than a series of formulas and calculations; the emphasis is on how to think about and use bond math.

Author Donald J. Smith, a professor at Boston University and an experienced executive trainer, covers in detail money market rates, periodicity conversions, bond yields to maturity and horizon yields, the implied probability of default, after-tax rates of return, implied forward and spot rates, and duration and convexity. These calculations are used on traditional fixed-rate and zero-coupon bonds, as well as floating-rate notes, inflation-indexed securities, and interest rate swaps.

Puts bond math in perspective through discussions of bond portfolios and investment strategies.
Critiques the Bloomberg Yield Analysis (YA) page, indicating which numbers provide reliable information for making decisions about bonds, which are meaningless data, and which can be very misleading to investors
Filled with thought-provoking insights and practical advice, this book puts the intricacies of bond math into a clear and logical order.
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