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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today

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It's Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today by The Gang
English | 2015 | ISBN: 0062225111, 1783298391 | 256 pages | EPUB | 1,3 MB

It’s Always Sunny in Philadelphia: The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today
“The Gang” from It’s Always Sunny in Philadelphia attempts their most ill-conceived, get-rich quick scheme yet: publishing a “self-help book” to hilarious, sometimes dangerous, and often revolting, results.

The Gang may have finally found their golden ticket. Left alone to close down Paddy’s Pub one night, Charlie Kelly inadvertently scored himself, and his friends, the opportunity of a lifetime—a book deal with a real publishing company, real advance money, and a real(ly confused) editor. While his actual ability to read and write remains unclear, Charlie sealed the deal with some off-the-cuff commentary on bird law and the nuances of killing rats (and maybe with the help of some glue fumes in the basement with an unstable editor on a bender). While The Gang is stunned by the news, and the legally binding, irrevocable contract left on the bar, they are also ready to rise to the task and become millionaires—and of course, help Charlie actually write the book.

In their own inimitable voices, Charlie, Mac, Dennis, Sweet Dee, and Frank weigh in on important topics like Relationships, Financial Success and Career, Fashion and Personal Grooming, Health and Diet, and Survival Skills, providing insane advice, tips, tricks, and recipes (Rum Ham anyone?) as only they can.

Fans of It’s Always Sunny in Philadelphia rejoice and welcome the most influential work in the history of the written word (or at least since the script for The Nightman Cometh): The 7 Secrets of Awakening the Highly Effective Four-Hour Giant, Today.

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Melbourne’s Water Catchments: Perspectives on a World-Class Water Supply

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Melbourne's Water Catchments: Perspectives on a World-Class Water Supply by James Viggers, Haylee Weaver, David Lindenmayer
2013 | ISBN: 1486300065 | English | 144 pages | PDF | 13 MB

Melbourne’s Water Catchments: Perspectives on a World-Class Water Supply
This book charts the history of the water catchments and water supply for the city of Melbourne, which has many unique aspects that are a critical part of the history of Melbourne, Victoria and Australia. Much of the development of the water supply system was many decades ahead of its time and helped buffer the city of Melbourne from major diseases, droughts and water shortages.

The authors present a chronology of the evolution of the catchment and water supply system pre-1900 to today. They discuss major developments, policies, and construction and management activities. Each chapter is illustrated with historical black and white images and also newly taken photos that contrast present scenes with those from the past.

The book includes many extraordinary insights into current and future issues with Melbourne's water supply, including issues associated with the highly controversial north-south pipeline, the desalination plant and the potential for further diversions of the Yarra River.

KEY FEATURES
* Tells the story of how the water catchment system developed for Melbourne has been consistently ahead of its time has had a massive influence on the development of the city and Australia
* Includes both historical and current content and photographs
* Includes issues associated with the highly controversial north-south
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Learning from Leonardo: Decoding the Notebooks of a Genius

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Learning from Leonardo: Decoding the Notebooks of a Genius by Fritjof Capra
English | 2013 | ISBN: 1609949897 | 384 pages | EPUB | 19 MB

Learning from Leonardo: Decoding the Notebooks of a Genius
eonardo da Vinci was a brilliant artist, scientist, engineer, mathematician, architect, inventor, writer, and even musician—the archetypal Renaissance man. But he was also, Fritjof Capra argues, a profoundly modern man. Not only did Leonardo invent the empirical scientific method over a century before Galileo and Francis Bacon, but Capra's decade-long study of Leonardo's fabled notebooks reveal him as a systems thinker centuries before the term was coined. He believed the key to truly understanding the world was in perceiving the connections between phenomena and the larger patterns formed by those relationships. This is precisely the kind of holistic approach the complex problems we face today demand. Capra describes seven defining characteristics of Leonardo da Vinci's genius and includes a list of over forty discoveries Leonardo made that weren't rediscovered until centuries later. Leonardo pioneered entire fields—fluid dynamics, theoretical botany, aerodynamics, embryology. Capra's overview of Leonardo's thought follows the organizational scheme Leonardo himself intended to use if he ever published his notebooks. So in a sense, this is Leonardo's science as he himself would have presented it. Leonardo da Vinci saw the world as a dynamic, integrated whole, so he always applied concepts from one area to illuminate problems in another. For example, his studies of the movement of water informed his ideas about how landscapes are shaped, how sap rises in plants, how air moves over a bird's wing, and how blood flows in the human body. His observations of nature enhanced his art, his drawings were integral to his scientific studies, and he brought art and science together in his extraordinarily beautiful and elegant mechanical and architectural designs. Obviously, we can't all be geniuses on the scale of Leonardo da Vinci. But by exploring the mind of the preeminent Renaissance genius, we can gain profound insights into how best to address the challenges of the 21st century.
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Fashion: The Definitive History of Costume and Style

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Fashion: The Definitive History of Costume and Style by DK Publishing
English | 2012 | ISBN: 0756698359 | 480 pages | PDF | 223 MB

Fashion: The Definitive History of Costume and Style
Tracing the evolution of fashion — from the early draped fabrics of ancient times to the catwalk couture of today — Fashion: The Definitive History of Costume and Style is a stunningly illustrated guide to more than three thousand years of shifting trends and innovative developments in the world of clothing.

Containing everything you need to know about changing fashion and style — from ancient Egyptian dress to Space Age Fashion and Grunge — and information on icons like Marie Antoinette, Clara Bow, Jacqueline Kennedy, and Alexander McQueen, Fashion catalogs the history of what people wear, revealing how Western fashion has been influenced by design from around the world and celebrating costume and haute couture.

Fashion will captivate anyone interested in style — whether it's the fashion-mad teen in Tokyo, the wannabe designer in college, or the fashionista intrigued by the violent origins of the stiletto and the birth of bling.
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Fashion: The Definitive History of Costume and Style

FREEDownload : Fashion: The Definitive History of Costume and Style

Fashion: The Definitive History of Costume and Style by DK Publishing
English | 2012 | ISBN: 0756698359 | 480 pages | PDF | 223 MB

Fashion: The Definitive History of Costume and Style
Tracing the evolution of fashion — from the early draped fabrics of ancient times to the catwalk couture of today — Fashion: The Definitive History of Costume and Style is a stunningly illustrated guide to more than three thousand years of shifting trends and innovative developments in the world of clothing.

Containing everything you need to know about changing fashion and style — from ancient Egyptian dress to Space Age Fashion and Grunge — and information on icons like Marie Antoinette, Clara Bow, Jacqueline Kennedy, and Alexander McQueen, Fashion catalogs the history of what people wear, revealing how Western fashion has been influenced by design from around the world and celebrating costume and haute couture.

Fashion will captivate anyone interested in style — whether it's the fashion-mad teen in Tokyo, the wannabe designer in college, or the fashionista intrigued by the violent origins of the stiletto and the birth of bling.
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High Noon in the Automotive Industry

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High Noon in the Automotive Industry by Helmut Becker
English | 2006 | ISBN: 3540258698 | 273 Pages | PDF | 3 MB
This book was born from curiosity. To begin with, it was the curiosity of an economist who studied in the 60's in an environment which has subsequently developed from national into global economics.

High Noon in the Automotive Industry
Who has to recognize that politicians, scholars and large segments of society oblivious to supranational authorities and e- nomic globalization forces continue to labour under the notion that they are still fully autonomous and sovereign when shaping national economic policy. And pretend as though their own national state were still the "m- ter in its own house" that despite unbridled market economics could c- tinue to dictate to the economy and companies how to live and in which "rooms". All that has become fiction. The laws of globalization diminish the – noeuvring space for shaping national economic policy. Even if many folks today don't want to hear it: The issue is no longer achieving what is soc- politically desirable for the own society but rather the optimal adaptation of society and social benefits to the politically practicable.
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The Autobiography of Jamgon Kongtrul: A Gem of Many Colors

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The Autobiography of Jamgon Kongtrul: A Gem of Many Colors by Jamgön Kongtrul Lodrö Taye
English | Feb 10, 2003 | ISBN: 1559391847 | 544 Pages | PDF | 2 MB
Jamgön Kongtrul Lodrö Taye (1813-1899) was one of the most influential figures and prolific writers in the Tibetan Buddhist world. He was a founder and the single most important proponent of the nonsectarian movement that flourished in eastern Tibet and remains popular today.

The Autobiography of Jamgon Kongtrul: A Gem of Many Colors
Two additional texts discuss his previous lives and recount Kongtrul's final days. The Autobiography of Jamgön Kongtrul is part of The Tsadra Foundation Series published by Snow Lion Publications.
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SharePoint 2013 User’s Guide: Learning Microsoft’s Business Collaboration Platform, 4 edition

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Anthony Smith, "SharePoint 2013 User's Guide: Learning Microsoft's Business Collaboration Platform, 4 edition"
English | 2013 | ISBN: 1430248335 | 536 pages | EPUB | 10,6 MB

SharePoint 2013 User’s Guide: Learning Microsoft’s Business Collaboration Platform, 4 edition
Microsoft SharePoint 2013 provides a collection of tools and services you can use to improve user and team productivity, make information sharing more effective, and facilitate business decision-making processes. In order to get the most out of SharePoint 2013, you need to understand how to best use the capabilities to support your information management, collaboration, and business process management needs. The SharePoint 2013 User's Guide is designed to provide you with the information you need to effectively use these tools.

Whether you are using SharePoint as an intranet or business solution platform, you will learn how to use the resources (such as lists, libraries, and sites) and services (such as search, workflow, and social) that make up these environments. In the fourth edition of this bestselling book, author Tony Smith walks you through the components and capabilities that make up a SharePoint 2013 environment. He provides step-by-step instructions for using and managing these elements, as well as recommendations for how to best leverage them.

The author has brought together this information based on his extensive experience working with these tools and with business users who effectively leverage these technologies within their organizations. These real-world experiences were incorporated into the writing of this book to make it easy for you to gain the knowledge you need to make the most of the product. Pick up a copy of the SharePoint 2013 User's Guide today.
What you'll learn
How to create and use common SharePoint resources like lists, libraries, sites, pages and web parts
When and how workflows can control the flow and action of content
How to create policies for SharePoint information management and control
Making the most out of SharePoint search services
How to take advantage of social capabilities to create social solutions
and much more
Who this book is for

Whether you have not yet used SharePoint at all, have used previous versions, have just started using the basic features, or have been using it for a long of time, this book provides the skills you need to work efficiently with the capabilities SharePoint 2013 provides.
Table of Contents
Introduction to SharePoint 2013
Understanding Sites
Expanding on Sites with SharePoint Server 2013
Understanding Apps
Lists and Libraries
List Types
Library Types
Workflow and Information Management Policies
Pages and Web Parts
Records Management
Search
Social and Personalization Features
SharePoint Metrics
Enterprise Office Services
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