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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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UNBORED Games: Serious Fun for Everyone

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UNBORED Games: Serious Fun for Everyone by Elizabeth Foy Larsen, Joshua Glenn
2014 | ISBN: 162040706X | English | 176 pages | EPUB | 67 MB

UNBORED Games: Serious Fun for Everyone
UNBORED Games has all the smarts, creativity, and DIY spirit of the original UNBORED ("It's a book! It's a guide! It's a way of life!" -Los Angeles Magazine), but with a laser-like focus on the activities we do for pure fun: to while away a rainy day, to test our skills and stretch our imaginations-games. There are more than seventy games here, 50 of them all new, plus many more recommendations, and they cover the full gambit, from old-fashioned favorites to today's high-tech games. The book offers a gold mine of creative, constructive fun: intricate clapping games, bike rodeo, Google Earth challenges, croquet golf, capture the flag, and the best ever apps to play with Grandma, to name only a handful. Gaming is a whole culture for kids to explore, and the book will be complete with gaming history and interviews with awesome game designers. The lessons here: all games can be self-customized, or hacked. You can even make up your own games. Some could even change the world.

The original UNBORED has taken its place as a much beloved, distinctly contemporary family brand. UNBORED Games extends the franchise — to be followed by UNBORED Adventure — in a new handy flexibound format, illustrated in full color throughout. Soon, there will be a whole shelf of serious fun the whole family can enjoy indoors, outdoors, online and offline.
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Recycling and Re-use of Waste Rubber

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Recycling and Re-use of Waste Rubber By Martin Forrest
2014 | 346 Pages | ISBN: 1847356826 | PDF | 10 MB

Recycling and Re-use of Waste Rubber
The environmental and economic need to increase recycling rates is a principal driving force behind technological innovation in the 21st century. Waste rubber products are an important resource that the global community is focusing on to achieve vital improvements in sustainability and meet important life cycle goals. This comprehensive review, with extensive up-to-date referencing, covers all aspects of rubber recycling, from its world market to the many novel technologies and processes that have been developed to re-use the material to manufacture added-value products. One objective of this book is to describe the techniques used to devulcanise waste rubber so it can be reprocessed into high specification products. The production of rubber crumb from waste rubber products and its use to manufacture a wide range of products are also covered. Testing methods and quality protocols essential to ensuring rubber recycling can take its place in today's quality conscious world are described. Also included is using waste rubber to generate energy and manufacture new materials such as fuel oils and recovered carbon black. This book is essential reading for anyone in industry or academia requiring up-to-date information on technical developments in rubber recycling and knowledge of the many options that exist for the re-use of this valuable commodity.
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Recycling and Re-use of Waste Rubber

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Recycling and Re-use of Waste Rubber By Martin Forrest
2014 | 346 Pages | ISBN: 1847356826 | PDF | 10 MB

Recycling and Re-use of Waste Rubber
The environmental and economic need to increase recycling rates is a principal driving force behind technological innovation in the 21st century. Waste rubber products are an important resource that the global community is focusing on to achieve vital improvements in sustainability and meet important life cycle goals. This comprehensive review, with extensive up-to-date referencing, covers all aspects of rubber recycling, from its world market to the many novel technologies and processes that have been developed to re-use the material to manufacture added-value products. One objective of this book is to describe the techniques used to devulcanise waste rubber so it can be reprocessed into high specification products. The production of rubber crumb from waste rubber products and its use to manufacture a wide range of products are also covered. Testing methods and quality protocols essential to ensuring rubber recycling can take its place in today's quality conscious world are described. Also included is using waste rubber to generate energy and manufacture new materials such as fuel oils and recovered carbon black. This book is essential reading for anyone in industry or academia requiring up-to-date information on technical developments in rubber recycling and knowledge of the many options that exist for the re-use of this valuable commodity.
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Istanbul: The Collected Traveler: An Inspired Companion Guide

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Istanbul: The Collected Traveler: An Inspired Companion Guide By Barrie Kerper
Publisher: Vin.,.tage 2009 | 624 Pages | ISBN: 0307390594 | EPUB | 8 MB

Istanbul: The Collected Traveler: An Inspired Companion Guide
For Travelers Who Want More Than a Guidebook

Bringing The Collected Traveler along on your trip is like having your own savvy personal tour guide who knows the place intimately. This unique guide to one of today's hottest tourist destinations combines fascinating articles by a wide variety of writers, woven throughout with the editor's own indispensable advice and opinions-providing in one package an unparalleled experience of an extraordinary place.
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Security in Computing, 4th Edition

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Security in Computing, 4th Edition by Charles P. Pfleeger, Shari Lawrence Pfleeger
2006 | ISBN: 0132390779 | English | 880 pages | EPUB | 7 MB

Security in Computing, 4th Edition
The New State-of-the-Art in Information Security: Now Covers the Economics of Cyber Security and the Intersection of Privacy and Information Security
For years, IT and security professionals and students have turned to Security in Computing as the definitive guide to information about computer security attacks and countermeasures. In their new fourth edition, Charles P. Pfleeger and Shari Lawrence Pfleeger have thoroughly updated their classic guide to reflect today's newest technologies, standards, and trends.
The authors first introduce the core concepts and vocabulary of computer security, including attacks and controls. Next, the authors systematically identify and assess threats now facing programs, operating systems, database systems, and networks. For each threat, they offer best-practice responses.

Security in Computing, Fourth Edition , goes beyond technology, covering crucial management issues faced in protecting infrastructure and information. This edition contains an all-new chapter on the economics of cybersecurity, explaining ways to make a business case for security investments. Another new chapter addresses privacy–from data mining and identity theft, to RFID and e-voting.

New coverage also includes
Programming mistakes that compromise security: man-in-the-middle, timing, and privilege escalation attacks
Web application threats and vulnerabilities
Networks of compromised systems: bots, botnets, and drones
Rootkits–including the notorious Sony XCP
Wi-Fi network security challenges, standards, and techniques
New malicious code attacks, including false interfaces and keystroke loggers
Improving code quality: software engineering, testing, and liability approaches
Biometric authentication: capabilities and limitations
Using the Advanced Encryption System (AES) more effectively
Balancing dissemination with piracy control in music and other digital content
Countering new cryptanalytic attacks against RSA, DES, and SHA
Responding to the emergence of organized attacker groups pursuing profit
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TTC How We Learn (Audiobook)

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TTC How We Learn (Audiobook)
English | MP3 128 kbps | 24 Lectures | 361 MB
Learning is a lifelong adventure. It starts in your mother's womb, accelerates to high speed in infancy and childhood, and continues through every age, whether you're actively engaged in mastering a new skill, intuitively discovering an unfamiliar place, or just sleeping, which is fundamental to helping you consolidate and hold on to what you've learned. You are truly born to learn around the clock.

TTC How We Learn (Audiobook)
But few of us know how we learn, which is the key to learning and studying more effectively. For example, you may be surprised by the following:

People tend to misjudge what they have learned well, what they don't yet know, and what they do and do not need to practice.
Moments of confusion, frustration, uncertainty, and lack of confidence are part of the process of acquiring new skills and new knowledge.
Humans and animals explore their worlds for the sake of learning, regardless of rewards and punishment connected with success.
You can teach an old dog new tricks. In fact, older learners have the benefit of prior knowledge and critical skills—two advantages in learning.
Shedding light on what's going on when we learn and dispelling common myths about the subject, How We Learn introduces you to this practical and accessible science in 24 half-hour lectures presented by Professor Monisha Pasupathi of the University of Utah, an award-winning psychology teacher and expert on how people of all ages learn.

A Course about You

Customers of The Great Courses are already devoted to lifelong learning and may be surprised at how complicated the process of learning is. We have a single word for it—learn—but it occurs in a fascinating variety of ways, which Professor Pasupathi recounts in detail. She describes a wide range of experiments that may strike a familiar chord as you recognize something about yourself or others:

scripts: We have trouble recalling specific events until we have first learned scripts for those events. Young children are prodigious learners of scripts, but so are first-time parents, college freshmen, foreign travelers, and new employees.
Variable ratio reinforcement: Children whining for candy are usually refused, but the few occasions when parents give in encourage maximal display of the behavior. The same principle is behind the success of slot machines and other unpredictable rewards.
Storytelling: Telling stories is fundamentally an act of learning about ourselves. The way we recount experiences, usually shortly after the event, has lasting effects on the way we remember those experiences and what we learn from them.
Sleeper effect: Have you ever heard something from an unreliable source and later found yourself believing it? Over time, we tend to remember information but forget the source. Paradoxically, this effect is stronger when the source is less credible.
Dr. Pasupathi's many examples cover the modern history of research on learning—from behaviorist theory in the early 20th century to the most recent debates about whether IQ can be separated from achievement, or whether a spectrum of different learning styles and multiple intelligences really exist.

What You Will Learn

You start by examining 10 myths about learning. These can get in the way of making the fullest use of the extraordinary capacity for learning and include widespread beliefs, such as that college-educated people already know how to maximize learning or that a person must be interested in a subject in order to learn it.

Professor Pasupathi then covers mistaken theories of learning, such as that lab animals and humans learn in the same way or that the brain is a tabula rasa, a blank slate that can absorb information without preparation. Babies might seem to be a counterexample, showing that you can learn from scratch. However, you examine what newborns must know at birth in order for them to learn so much, so quickly.

Next you explore in depth how humans master different tasks, from learning a native language or a second language, to becoming adept at a sport or a musical instrument, to learning a new city or a problem-solving strategy, to grasping the distinctive style of thinking required in mathematics and science. Then you look inside the learning process itself, where many factors come into play, including what is being learned and the context, along with the emotions, motivations, and goals of the learner. You close by considering individual differences. Some people seem to learn without effort. How do they do it?

Tips on Learning

Along the way, Professor Pasupathi offers frequent advice on how to excel in many different learning situations:

Mastering material: Testing yourself is a very effective strategy for mastering difficult material. Try taking a blank sheet of paper and writing down everything you can recall about the subject. Then go back and review the material. Next, try another blank sheet of paper.
Second-language learning: Becoming fluent in a second language in adulthood is difficult because your brain is tuned to your native language and misses important clues in the new language. To overcome this obstacle, immerse yourself among native speakers of the new language.
Motivating a child: When trying to motivate a schoolchild to learn, avoid controlling language, create opportunities to give the child a sense of choice, and be careful about excessive praise and other forms of rewards, which can actually undermine learning.
Maintaining a learning edge: Middle-aged and older adults can preserve their learning aptitude by exercising to maintain cardiovascular health, staying mentally active, and periodically trying a new challenge, such as learning to draw or studying new dance steps.
Adventures in Learning

Winner of prestigious teaching awards from her university's chapter of Psi Chi, the National Honor Society in Psychology, Dr. Pasupathi brings today's exciting field of learning research alive. Her descriptions of ongoing work in her field, in which she is a prominent participant, are vivid and insightful, allowing you to put yourself into a given experiment and ask, "How would I react under these circumstances? What does this tell me about my own approach to learning?"

By the time How We Learn ends, you will appreciate the incredible breadth of what we learn in our lifetimes, understand the commonality and diversity of human learning experiences, and come away with strategies for enhancing your own adventures in learning.

"Learning is a human birthright," says Professor Pasupathi. "Everything about us is built for lifelong learning—from our unusually long childhood and our large prefrontal cortex to our interest in novelty and challenge." And she finds reason for optimism about the future of humanity due to our almost miraculous capacity to learn.

About Your Professor

Dr. Monisha Pasupathi is Associate Professor of Psychology at the University of Utah. She holds a Ph.D. in Psychology from Stanford University. She joined the faculty at Utah in 1999 after completing a postdoctoral fellowship at the Max Planck Institute for Human Development in Germany.

Professor Pasupathi has been honored multiple times for her teaching. She was named Best Psychology Professor by her university's chapter of Psi Chi, the National Honor Society in Psychology. Psi Chi also awarded her the Outstanding Educator Award and Favorite Professor Award.

Professor Pasupathi's research focuses on how people of all ages learn from their experiences, particularly through storytelling. She is coeditor of Narrative Development in Adolescence: Creating the Storied Self, and her work has been published widely in scholarly journals.

Directory of TTC Teaching Company – How We Learn 2012

01 Myths about Learning.mp3
02 Why No Single Learning Theory Works.mp3
03 Learning as Information Processing.mp3
04 Creating Representations.mp3
05 Categories, Rules, and scripts.mp3
06 What Babies Know.mp3
07 Learning Your Native Tongue.mp3
08 Learning a Second Language.mp3
09 Learning How to Move.mp3
10 Learning Our Way Around.mp3
11 Learning to Tell Stories.mp3
12 Learning Approaches in Math and Science.mp3
13 Learning as Theory Testing.mp3
14 Integrating Different Domains of Learning.mp3
15 Cognitive Constraints on Learning.mp3
16 Choosing Learning Strategies.mp3
17 Source Knowledge and Learning.mp3
18 The Role of Emotion in Learning.mp3
19 Cultivating a Desire to Learn.mp3
20 Intelligence and Learning.mp3
21 Are Learning Styles Real.mp3
22 Different People, Different Interests.mp3
23 Learning across the Lifespan.mp3
24 Making the Most of How We Learn.mp3
How We Learn.txt

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Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation

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Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation
English | Sep 28, 2002 | ISBN: 0735618135 | 330 Pages | PDF | 1 MB
It's the ideal Internet and networking reference for home, office, school, or wherever the latest technology takes you!

Microsoft Internet & Networking Dictionary (Bpg-Other) by Microsoft Corporation
With today's fast pace of innovation in networking and on the Internet, new technical terms appear constantly. This handy pocket-sized dictionary — a subset of the terms found in the popular, recently updated Microsoft Computer Dictionary, Fifth Edition — promises to keep people up-to-date on the latest terms they need to know.
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