Tag Archives: Transformed

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Rome, the Greek World, and the East: Volume 2: Government, Society, and Culture in the Roman Empire

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Fergus Millar, Guy M. Rogers, Hannah M. Cotton, Hannah M. Cotton
"Rome, the Greek World, and the East: Volume 2: Government, Society, and Culture in the Roman Empire"

The University of North Carolina Press | 2004-06-28 | ISBN: 0807855200 | 504 pages | PDF | 3 MB

Rome, the Greek World, and the East: Volume 2: Government, Society, and Culture in the Roman Empire
Fergus Millar is one of the most influential contemporary historians of the ancient world. His essays and books, above all The Emperor in the Roman World and The Roman Near East, have transformed our understanding of the communal culture and civil government of the Greco-Roman world. This second volume of the three-volume collection of Millar's published essays draws together twenty of his classic pieces on the government, society, and culture of the Roman Empire (some of them published in inaccessible journals). Every article in Volume 2 addresses the themes of how the Roman Empire worked in practice and what it was like to live under Roman rule. As in the first volume of the collection, English translations of the extended Greek and Latin passages in the original articles make Millar's essays accessible to readers who do not read these languages.
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Rome, the Greek World, and the East: Volume 2: Government, Society, and Culture in the Roman Empire

FREEDownload : Rome, the Greek World, and the East: Volume 2: Government, Society, and Culture in the Roman Empire

Fergus Millar, Guy M. Rogers, Hannah M. Cotton, Hannah M. Cotton
"Rome, the Greek World, and the East: Volume 2: Government, Society, and Culture in the Roman Empire"

The University of North Carolina Press | 2004-06-28 | ISBN: 0807855200 | 504 pages | PDF | 3 MB

Rome, the Greek World, and the East: Volume 2: Government, Society, and Culture in the Roman Empire
Fergus Millar is one of the most influential contemporary historians of the ancient world. His essays and books, above all The Emperor in the Roman World and The Roman Near East, have transformed our understanding of the communal culture and civil government of the Greco-Roman world. This second volume of the three-volume collection of Millar's published essays draws together twenty of his classic pieces on the government, society, and culture of the Roman Empire (some of them published in inaccessible journals). Every article in Volume 2 addresses the themes of how the Roman Empire worked in practice and what it was like to live under Roman rule. As in the first volume of the collection, English translations of the extended Greek and Latin passages in the original articles make Millar's essays accessible to readers who do not read these languages.
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Operations Strategy (3rd Edition)

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Nigel Slack, Mike Lewis, "Operations Strategy (3rd Edition)"
2011 | ISBN-10: 027374044X | 464 pages | PDF | 3 MB

Operations Strategy (3rd Edition)
Operations Strategy is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way they manage their operations resources strategically, turning their operations capabilities into a formidable asset. These and other examples in this book illustrate the broad and long-term issues of Operations Strategy that complement the more operational, immediate, tangible and specific issues that define Operations Management. Building on concepts from strategic management, operations management, marketing and HRM, this text offers a clear, well-structured and interesting insight into the more advanced topic of Operations Strategy in a variety of business organisations.
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The Cambridge History of Greek and Roman Warfare (Volume 1) by Philip Sabin

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The Cambridge History of Greek and Roman Warfare (Volume 1) by Philip Sabin
English | Dec 17, 2007 | ISBN: 0521782732 | 631 Pages | PDF | 9 MB
Warfare was the single biggest preoccupation of historians in antiquity. In recent decades fresh textual interpretations, numerous new archaeological discoveries and a much broader analytical focus emphasising social, economic, political and cultural approaches have transformed our understanding of ancient warfare.

The Cambridge History of Greek and Roman Warfare (Volume 1) by Philip Sabin
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The Cambridge History of Greek and Roman Warfare (Volume 2) by Philip Sabin

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The Cambridge History of Greek and Roman Warfare (Volume 2) by Philip Sabin
English | Dec 17, 2007 | ISBN: 0521782740 | 567 Pages | PDF | 8 MB
Warfare was the single biggest preoccupation of historians in antiquity. In recent decades fresh textual interpretations, numerous new archaeological discoveries and a much broader analytical focus emphasising social, economic, political and cultural approaches have transformed our understanding of ancient warfare.

The Cambridge History of Greek and Roman Warfare (Volume 2) by Philip Sabin
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The Cambridge History of Greek and Roman Warfare (Volume 2) by Philip Sabin

FREEDownload : The Cambridge History of Greek and Roman Warfare (Volume 2) by Philip Sabin

The Cambridge History of Greek and Roman Warfare (Volume 2) by Philip Sabin
English | Dec 17, 2007 | ISBN: 0521782740 | 567 Pages | PDF | 8 MB
Warfare was the single biggest preoccupation of historians in antiquity. In recent decades fresh textual interpretations, numerous new archaeological discoveries and a much broader analytical focus emphasising social, economic, political and cultural approaches have transformed our understanding of ancient warfare.

The Cambridge History of Greek and Roman Warfare (Volume 2) by Philip Sabin
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The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence

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The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence by Don Tapscott
2014 | ISBN: 0071835555 | English | 432 pages | PDF | 3 MB

The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence
“Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.”
John Chambers, Chairman and CEO, Cisco

With a new foreword by Eric Schmidt, Chief Executive of Google

Two decades ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of “websites” and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on.

Now, in this new edition of his classic work, the New York Times bestselling author provides topical updates with a sweeping new analysis of how the Internet has changed business and society in the last 20 years, covering:

Natural frictions between present-day Industrial Capitalism and the Digital Economy
The radical effects of the Internet on traditional corporate structures and systems
Dramatic changes in business collaboration and culture thanks to social media
The rise of web-based analytics and how they have transformed business functions
Government transparency, citizen empowerment, and the creation of public value
Teaching and learning—revolutionary developments driven by digital content
When Tapscott was writing the original edition in 1994, he was living in a world where Netscape had been just introduced as go-to browser, websites didn’t do transactions, dial-up was the only way to get online, and mobile phones sightings were rare. Google, YouTube, eBay, Facebook, Twitter? They didn’t exist.

Preserving all the original text as it appeared 20 years ago, this new edition includes detailed essays ending each chapter—Tapscott’s highly informed reflections on his predictions, along with new forecasts of where the digital world is headed.
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Uncertainty in Games

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Uncertainty in Games (Playful Thinking series) by Greg Costikyan
English | 2013-03-08 | ISBN: 0262018969 | PDF | 152 pages | 1 MB

Uncertainty in Games
In life, uncertainty surrounds us. Things that we thought were good for us turn out to be bad for us (and vice versa); people we thought we knew well behave in mysterious ways; the stock market takes a nosedive. Thanks to an inexplicable optimism, most of the time we are fairly cheerful about it all. But we do devote much effort to managing and ameliorating uncertainty. Is it any wonder, then, asks Greg Costikyan, that we have taken this aspect of our lives and transformed it culturally, making a series of elaborate constructs that subject us to uncertainty but in a fictive and nonthreatening way? That is: we create games. In this concise and entertaining book, Costikyan, an award-winning game designer, argues that games require uncertainty to hold our interest, and that the struggle to master uncertainty is central to their appeal. Game designers, he suggests, can harness the idea of uncertainty to guide their work. Costikyan explores the many sources of uncertainty in many sorts of games — from Super Mario Bros. to Rock/Paper/Scissors, from Monopoly to CityVille, from FPS Deathmatch play to Chess. He describes types of uncertainty, including performative uncertainty, analytic complexity, and narrative anticipation. And he suggest ways that game designers who want to craft novel game experiences can use an understanding of game uncertainty in its many forms to improve their designs.
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