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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Lee LeFever, "The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand"
English | 2012 | ISBN-10: 1118374584 | 226 pages | PDF | 5,3 MB

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.
You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.
You will learn to:
Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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Expert Oracle Database Architecture, 3rd edition EPUB

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Thomas Kyte, Darl Kuhn, "Expert Oracle Database Architecture, 3rd edition"
English | 2014 | 836 Pages | ISBN: 1430262982 | EPUB | 3 MB

Expert Oracle Database Architecture, 3rd edition EPUB
Now in its third edition, this best-selling book continues to bring you some of the best thinking on how to apply Oracle Database to produce scalable applications that perform well and deliver correct results. Tom Kyte and Darl Kuhn share a simple philosophy: "you can treat Oracle as a black box and just stick data into it, or you can understand how it works and exploit it as a powerful computing environment." If you choose the latter, then you'll find that there are few information management problems that you cannot solve quickly and elegantly.
This fully revised third edition covers the developments up to Oracle Database 12c. Significant new content is included surrounding Oracle's new cloud feature set, and especially the use of pluggable databases. Each feature is taught in a proof-by-example manner, not only discussing what it is, but also how it works, how to implement software using it, and the common pitfalls associated with it.
Don't treat Oracle Database as a black-box. Get this book. Get under the hood. Turbo-charge your career.
Revised to cover Oracle Database 12c
Proof-by-example approach: Let the evidence be your guide
Dives deeply into Oracle Database's most powerful features
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Addiction and Responsibility

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Jeffrey Poland, George Graham, "Addiction and Responsibility"
English | 2011 | ISBN-10: 0262015501 | 320 pages | PDF | 18 MB

Addiction and Responsibility
Addictive behavior threatens not just the addict's happiness and health but also the welfare and well-being of others. It represents a loss of self-control and a variety of other cognitive impairments and behavioral deficits. An addict may say, "I couldn't help myself." But questions arise: are we responsible for our addictions? And what responsibilities do others have to help us? This volume offers a range of perspectives on addiction and responsibility and how the two are bound together. Distinguished contributors — from theorists to clinicians, from neuroscientists and psychologists to philosophers and legal scholars — discuss these questions in essays using a variety of conceptual and investigative tools.

Some contributors offer models of addiction-related phenomena, including theories of incentive sensitization, ego-depletion, and pathological affect; others address such traditional philosophical questions as free will and agency, mind-body, and other minds. Two essays, written by scholars who were themselves addicts, attempt to integrate first-person phenomenological accounts with the third-person perspective of the sciences. Contributors distinguish among moral responsibility, legal responsibility, and the ethical responsibility of clinicians and researchers. Taken together, the essays offer a forceful argument that we cannot fully understand addiction if we do not also understand responsibility.

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Electromagnetic Band Gap Structures in Antenna Engineering by Yahya Rahmat-Samii

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Electromagnetic Band Gap Structures in Antenna Engineering (The Cambridge RF and Microwave Engineering Series) by Yahya Rahmat-Samii
English | Nov 24, 2008 | ISBN: 052188991X | 282 Pages | PDF | 3 MB
This comprehensive, applications-oriented survey of Electromagnetic Band Gap (EBG) engineering explains the theory, analysis, and design of EBG structures. It helps you to understand EBG applications in antenna engineering through an abundance of novel antenna concepts, a wealth of practical examples, and complete design details.

Electromagnetic Band Gap Structures in Antenna Engineering by Yahya Rahmat-Samii
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Desert Lake: Art, Science and Stories from Paruku

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Desert Lake: Art, Science and Stories from Paruku by Steve Morton, Mandy Martin, Kim Mahood, John Carty
2013 | ISBN: 0643106286 | English | 312 pages | PDF | 94 MB

Desert Lake: Art, Science and Stories from Paruku
Desert Lake is a book combining artistic, scientific and Indigenous views of a striking region of north-western Australia. Paruku is the place that white people call Lake Gregory. It is Walmajarri land, and its people live on their Country in the communities of Mulan and Billiluna.

This is a story of water. When Sturt Creek flows from the north, it creates a massive inland Lake among the sandy deserts. Not only is Paruku of national significance for waterbirds, but it is has also helped uncover the past climatic and human history of Australia.

The Walmajarri people of Paruku understand themselves in relation to Country, a coherent whole linking the environment, the people and the Law that governs their lives. These understandings are encompassed by the Waljirri or Dreaming and expressed through the songs, imagery and narratives of enduring traditions. Desert Lake is embedded in this broader vision of Country and provides a rich visual and cross-cultural portrait of an extraordinary part of Australia.
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Atomically-Precise Methods for Synthesis of Solid Catalysts

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Atomically-Precise Methods for Synthesis of Solid Catalysts by Sophie Hermans and Thierry Visart de Bocarme
English | 2014 | ISBN: 1849738297 | 316 pages | PDF | 14 MB

Atomically-Precise Methods for Synthesis of Solid Catalysts
There is much interest in preparing catalysts with specific structures for a desired catalytic activity. Although there has been a great amount of research into correlating particles sizes and microstructure to catalytic activity, knowledge about practical catalysts still remain ill-defined. The current challenge is now to understand atomic control.

provides an overview of recent developments in heterogeneous catalysts preparation which aim at controlling the microstructure of such catalysts at the atomic scale. Each chapter provides a different synthetic approach to achieve atomic-scale control along techniques to characterize the atomically-precise solids. Topics covered include bimetallic supported catalysts from single-source precursors zeolite-supported molecular metal complex catalyst, surface organometallic chemistry, atomic layer deposition and electron microscopy of catalysts.

Edited by active researchers in the area, the book aims to bridge the gap between surface science and heterogeneous catalysis. The book is suitable for graduate students as well as researchers in academia in industry from various disciplines including engineering, inorganic/organometallic chemistry, surface science and physical chemistry interested in catalyst design.
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Biomimetic Architectures by Plasma Processing: Fabrication and Applications

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Biomimetic Architectures by Plasma Processing: Fabrication and Applications by Surojit Chattopadhyay
English | 2014 | ISBN: 9814463949 | 254 pages | PDF | 30 MB

Biomimetic Architectures by Plasma Processing: Fabrication and Applications
Plasma-processed biomimetic structures are an extremely focused and small subset of biomimetics. Although other methods can also be adopted, experimental synthesis of biomimetic structures mainly focuses on plasma processing. This book deals with the theoretical description of photonic structures available in nature, and the physics and applications of biomimetic structures prepared in the laboratory. It discusses anti-reflection properties of moth eye- or cicada wing-type nanostructured materials on semiconductor surfaces, with emphasis on plasma fabrication procedures. It also explains, with the help of related theories, the superhydrophobic or hydrophilic wetting properties demonstrated by most of these natural structures. It discusses biomedical applications, especially in implants, as one of the key applications of such materials.
The book focuses mainly on plasma processing of biomimetic nanostructures and is, therefore, different from similar books that are more general in nature. It presents essential schematics, sufficient details, and advanced instrumentation techniques that would help readers understand why these structures are considered so important in materials science and physics.
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Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine

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Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine and Agriculture by Claus Jacob and Gilbert Kirsch
English | 2014 | ISBN: 9401789525 | 482 pages | PDF | 13,2 MB

Recent Advances in Redox Active Plant and Microbial Products: From Basic Chemistry to Widespread Applications in Medicine
Nature endows us with a treasure chest of Green Gold full of amazing redox-active' substances which interfere with numerous biological processes in our own body, in animals, bacteria, fungi and plants. Whilst such natural products are all around and also in us, we still do not fully understand how these compounds actually work. This book attempts to resolve some of the mysteries and riddles associated with such products. Written by more than thirty international experts from academia and industry, it places a focus on modern developments in this field and considers such natural products from various angles, from their isolation and characterization all along to product development and commercialization. Throughout, the reader will be confronted with modern approaches which enable the efficient identification and isolation of new natural products, help to elucidate their mode(s) of action and permit practical uses in Medicine, Cosmetics, Agriculture, Industry and as functional foods.
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The Road Haulage Manual 2014

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Jason Gregory, "The Road Haulage Manual 2014"
2014 | ASIN: B00KFKEUKG | 703 pages | EPUB | 9 MB

The Road Haulage Manual 2014
The 2014 RHA Haulage Manual contains all the information required to run a legal and profitable road haulage operation. Crucially it gives clear, easy to understand, current guidance on complying with the obligations of the UK national and international transport operating license. Additionally it contains practical guidance on a range of subjects such as heavy commercial vehicle specification, tire management, information technology, materials handling, fuels and lubricants and costings.

Contents: Employer and Driver Responsibilities; Health & Safety in Road Transport; Road Traffic Law; Driving Licences; Driving Offences and Penalties; Driver's Hours & Working Time Law; Tachograph and Record Keeping; Vehicle Equipment; Goods Vehicle Weights & Dimensions; Lighting & Marking of Vehicles; Costings Finance; Insurance and Vehicle Tax; Operator Licensing; Plating & Testing; Abnormal Loads; Special Loads; Security of Vehicles Premises and Loads; Transport & the Environment, International Transport; Fleet car & Light Vehicle Operation; Materials Handling Legislation; MHE; Transport management Systems; Commercial Vehicle Tyres; Commercial Vehicle Specification; Fuels & Lubricants.
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The Road Haulage Manual 2014

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Jason Gregory, "The Road Haulage Manual 2014"
2014 | ASIN: B00KFKEUKG | 703 pages | EPUB | 9 MB

The Road Haulage Manual 2014
The 2014 RHA Haulage Manual contains all the information required to run a legal and profitable road haulage operation. Crucially it gives clear, easy to understand, current guidance on complying with the obligations of the UK national and international transport operating license. Additionally it contains practical guidance on a range of subjects such as heavy commercial vehicle specification, tire management, information technology, materials handling, fuels and lubricants and costings.

Contents: Employer and Driver Responsibilities; Health & Safety in Road Transport; Road Traffic Law; Driving Licences; Driving Offences and Penalties; Driver's Hours & Working Time Law; Tachograph and Record Keeping; Vehicle Equipment; Goods Vehicle Weights & Dimensions; Lighting & Marking of Vehicles; Costings Finance; Insurance and Vehicle Tax; Operator Licensing; Plating & Testing; Abnormal Loads; Special Loads; Security of Vehicles Premises and Loads; Transport & the Environment, International Transport; Fleet car & Light Vehicle Operation; Materials Handling Legislation; MHE; Transport management Systems; Commercial Vehicle Tyres; Commercial Vehicle Specification; Fuels & Lubricants.
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