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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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“Acoustic Waves: From Microdevices to Helioseismology” ed. by Marco G. Beghi

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"Acoustic Waves: From Microdevices to Helioseismology" ed. by Marco G. Beghi
InTeOpP | 2011 | ISBN: 9533075724 9789533075723 | 665 pages | PDF | 51 MB
This book presents several aspects of the active research ongoing in the field of Acoustic Waves. Theoretical efforts are leading to a deeper understanding of phenomena, also in complicated environments like the solar surface boundary. A whole class of widespread microdevices, including filters and sensors, is based on the behaviour of acoustic waves propagating in thin layers. The search for better performances is driving to new materials for these devices, and to more refined tools for their analysis.

“Acoustic Waves: From Microdevices to Helioseismology” ed. by Marco G. Beghi
Contents
Part 1 Theoretical and Numerical Investigations of Acoustic Waves
1 Analysis of Acoustic Wave in Homogeneous and Inhomogeneous Media Using Finite Element Method
2 Topological Singularities in Acoustic Fields due to Absorption of a Crystal
3 An Operational Approach to the Acoustic Analogy Equations
4 Exact Solutions Expressible in Hyperbolic and Jacobi Elliptic Functions of Some Important Equations of Ion-Acoustic Waves
5 A coustic Wave
Part 2 Acoustic Waves as Investigative Tools
6 Acoustic Waves: A Probe for the Elastic Properties of Films
7 Evaluation Method for Anisotropic Drilling Characteristics of the Formation by Using Acoustic Wave Information
8 Machinery Faults Detection Using Acoustic Emission Signal
9 Compensation of Ultrasound Attenuation in Photoacoustic Imaging
10 Low Frequency Acoustic Devices for Viscoelastic Complex Media Characterization
11 Modeling of Biological Interfacial Processes Using Thickness-Shear Mode Sensors
12 Analysis of Biological Acoustic Waves by Means of the Phase-Sensitivity Technique
13 Photoacoustic Technique Applied to Skin Research: Characterization of Tissue, Topically Applied Products and Transdermal Drug Delivery
14 Acoustic-Gravity Waves in the Ionosphere During Solar Eclipse Events
Part 3 Acoustic Waves as Manipulative Tools
15 Use of Acoustic Waves for Pulsating Water Jet Generation
16 Molecular Desorption by Laser-Driven Acoustic Waves: Analytical Applications and Physical Mechanisms
17 Excitation of Periodical Shock Waves in Solid-State Optical Media (Yb:YAG, Glass) at SBS of Focused Low-Coherent Pump Radiation: Structure Changes, Features of Lasing
18 An Optimal Distribution of Actuatorsin Active Beam Vibration: Some Aspects, Theoretical Considerations
Part 4 Acoustic Wave Based Microdevices
19 Multilayered Structure as a Novel Material for Surface Acoustic Wave Devices: Physical Insight
20 SAW Parameters Analysis and Equivalent Circuit of SAW Device
21 Sources of Third-Order Intermodulation Distortion in Bulk Acoustic Wave Devices: A Phenomenological Approach
22 Shear Mode Piezoelectric Thin Film Resonators
23 Polymer Coated Rayleigh SAW and STW Resonators for Gas Sensor Applications
24 Ultrananocrystalline Diamond as Material for Surface Acoustic Wave Devices
25 Aluminum Nitride (AIN) Film Based Acoustic Devices: Material Synthesis and Device Fabrication
26 Surface Acoustic Wave Devices for Harsh Environment
27 Applications of In-Fiber Acousto-Optic Devices
28 Surface Acoustic Waves and Nano-Electromechanical Systems
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Desert Lake: Art, Science and Stories from Paruku

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Desert Lake: Art, Science and Stories from Paruku by Steve Morton, Mandy Martin, Kim Mahood, John Carty
2013 | ISBN: 0643106286 | English | 312 pages | PDF | 94 MB

Desert Lake: Art, Science and Stories from Paruku
Desert Lake is a book combining artistic, scientific and Indigenous views of a striking region of north-western Australia. Paruku is the place that white people call Lake Gregory. It is Walmajarri land, and its people live on their Country in the communities of Mulan and Billiluna.

This is a story of water. When Sturt Creek flows from the north, it creates a massive inland Lake among the sandy deserts. Not only is Paruku of national significance for waterbirds, but it is has also helped uncover the past climatic and human history of Australia.

The Walmajarri people of Paruku understand themselves in relation to Country, a coherent whole linking the environment, the people and the Law that governs their lives. These understandings are encompassed by the Waljirri or Dreaming and expressed through the songs, imagery and narratives of enduring traditions. Desert Lake is embedded in this broader vision of Country and provides a rich visual and cross-cultural portrait of an extraordinary part of Australia.
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Biotechnological Approaches to Barley Improvement

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Biotechnological Approaches to Barley Improvement (Biotechnology in Agriculture and Forestry) by Jochen Kumlehn and Nils Stein
English | 2014 | ISBN: 3662444054 | 433 pages | PDF | 8,7 MB

Biotechnological Approaches to Barley Improvement
This volume offers an up-to-date overview of biotechnologically oriented barley research. It is structured into two major sections: the first focusing on current agricultural challenges and approaches to barley improvement, and the second providing insights into recent advances in methodology. Leading scientists highlight topics such as: the global importance of barley; genetic diversity and genebanks; domestication; shoot and inflorescence architecture; reproductive development; mineral nutrition; photosynthesis and leaf senescence; grain development; drought tolerance; viral and fungal pathogens; phytophagous arthropods; molecular farming; sequence resources; induced genetic variation and TILLING; meiotic recombination; Hordeum bulbosum; genome-wide association scans; genomic selection; haploid technology; genetic engineering; and whole plant phenomics. Providing comprehensive information on topics ranging from fundamental aspects to specific applications, this book offers a useful resource for scientists, plant breeders, teachers and advanced students in the fields of molecular and plant cell biology, plant biotechnology, and agronomy.
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UNBORED Games: Serious Fun for Everyone

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UNBORED Games: Serious Fun for Everyone by Elizabeth Foy Larsen, Joshua Glenn
2014 | ISBN: 162040706X | English | 176 pages | EPUB | 67 MB

UNBORED Games: Serious Fun for Everyone
UNBORED Games has all the smarts, creativity, and DIY spirit of the original UNBORED ("It's a book! It's a guide! It's a way of life!" -Los Angeles Magazine), but with a laser-like focus on the activities we do for pure fun: to while away a rainy day, to test our skills and stretch our imaginations-games. There are more than seventy games here, 50 of them all new, plus many more recommendations, and they cover the full gambit, from old-fashioned favorites to today's high-tech games. The book offers a gold mine of creative, constructive fun: intricate clapping games, bike rodeo, Google Earth challenges, croquet golf, capture the flag, and the best ever apps to play with Grandma, to name only a handful. Gaming is a whole culture for kids to explore, and the book will be complete with gaming history and interviews with awesome game designers. The lessons here: all games can be self-customized, or hacked. You can even make up your own games. Some could even change the world.

The original UNBORED has taken its place as a much beloved, distinctly contemporary family brand. UNBORED Games extends the franchise — to be followed by UNBORED Adventure — in a new handy flexibound format, illustrated in full color throughout. Soon, there will be a whole shelf of serious fun the whole family can enjoy indoors, outdoors, online and offline.
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Henna’s Secret History: The History, Mystery & Folklore of Henna by Marie Anakee Miczak

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Henna's Secret History: The History, Mystery & Folklore of Henna by Marie Anakee Miczak
English | Apr 11, 2001 | ISBN: 059517891X | 326 Pages | PDF | 11,5 MB

Henna’s Secret History: The History, Mystery & Folklore of Henna by Marie Anakee Miczak
Lawsonia inermis ver. alba "henna". How much do you know about this incredible botanical? Was it sensual Mehndi body adornment or Cleopatra's favorite perfume? An aphrodisiac or a treatment for leprosy? An ancient Roman currency or a last right for the dead? This book takes a fascinating look at one of the most popular botanicals of all time. Never before has a book been devoted to henna as a whole. Drawing on botany, archeology, phytomedicine and folkloric history to define the many ambiguities and misconceptions surrounding it, thus presenting for the first time an accurate and complete history of henna. A portion of the proceeds from this book goes to charity and preservation of henna's history.- In extreme depth, henna's medicinal past is revealed. From the papyrus Ebers to the writings of Galen, discover henna's uses in all of the major Old World medicines.-Did you know henna has some of the most fragrant flowers on earth? Learn why women became addicted to them and the shocking basis for their allure.- Think you know the full story concerning henna body art? Think again. Find out how its history was manufactured in the 19th and 20th century to cover its true origins.
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Learning from Leonardo: Decoding the Notebooks of a Genius

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Learning from Leonardo: Decoding the Notebooks of a Genius by Fritjof Capra
English | 2013 | ISBN: 1609949897 | 384 pages | EPUB | 19 MB

Learning from Leonardo: Decoding the Notebooks of a Genius
eonardo da Vinci was a brilliant artist, scientist, engineer, mathematician, architect, inventor, writer, and even musician—the archetypal Renaissance man. But he was also, Fritjof Capra argues, a profoundly modern man. Not only did Leonardo invent the empirical scientific method over a century before Galileo and Francis Bacon, but Capra's decade-long study of Leonardo's fabled notebooks reveal him as a systems thinker centuries before the term was coined. He believed the key to truly understanding the world was in perceiving the connections between phenomena and the larger patterns formed by those relationships. This is precisely the kind of holistic approach the complex problems we face today demand. Capra describes seven defining characteristics of Leonardo da Vinci's genius and includes a list of over forty discoveries Leonardo made that weren't rediscovered until centuries later. Leonardo pioneered entire fields—fluid dynamics, theoretical botany, aerodynamics, embryology. Capra's overview of Leonardo's thought follows the organizational scheme Leonardo himself intended to use if he ever published his notebooks. So in a sense, this is Leonardo's science as he himself would have presented it. Leonardo da Vinci saw the world as a dynamic, integrated whole, so he always applied concepts from one area to illuminate problems in another. For example, his studies of the movement of water informed his ideas about how landscapes are shaped, how sap rises in plants, how air moves over a bird's wing, and how blood flows in the human body. His observations of nature enhanced his art, his drawings were integral to his scientific studies, and he brought art and science together in his extraordinarily beautiful and elegant mechanical and architectural designs. Obviously, we can't all be geniuses on the scale of Leonardo da Vinci. But by exploring the mind of the preeminent Renaissance genius, we can gain profound insights into how best to address the challenges of the 21st century.
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