Tag Archives: wide-ranging,

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Illustrated Encyclopedia of Warfare

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The Illustrated Encyclopedia of Warfare by DK Publishing
English | 2012 | ISBN: 0756695481 | 512 pages | PDF | 64 MB

The Illustrated Encyclopedia of Warfare
The most wide-ranging and visually arresting history of wars and warfare ever published, War: Definitive Visual Guide documents every major war or significant period of conflict in over 5,000 years of human history.

A must-have reference gift for military enthusiasts and general readers alike, no other book about warfare contains such a diverse selection of imagery including contemporary paintings and photographs, objects and artifacts, and specially commissioned artworks, maps, and diagrams.

War: Definitive Visual Guide includes a comprehensive directory of every major war, thematic spreads examining broader topics within the history of warfare, from the role of mercenaries, communications, and the treatment of wounded soldiers, and personal accounts and objects from soldiers and civilians that bring to life the human experience of battle.

From the earliest known Wars in Sumeria and Ancient Egypt War to the occupation of Iraq, War: Definitive Visual Guide combines a coherent and compelling spread-by-spread historical narrative with a wealth of supporting features to recount the epic 5,000-year story of warfare and combat through the ages.
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Organizational Realities: Studies of Strategizing and Organizing

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Organizational Realities: Studies of Strategizing and Organizing By William H. Starbuck
Publisher: O U P 2006 | 656 Pages | ISBN: 0199288518 | PDF | 3 MB

Organizational Realities: Studies of Strategizing and Organizing
William H. Starbuck, is one of the most creative, productive and wide-ranging writers in management and organization studies. His work spans three decades and encompasses a whole variety of issues, yet it has never been collected together in one place. This book does just that-bringing together his most seminal writing, prefaced by a personal reflection on some of the themes and conclusions of that emerge from this, and the context I which they were written.
What emerges from this is a picture of organizations and their strategies that emphasizes the characteristics of real-life human beings: their idiosyncratic preferences, their distrust for each other, their struggle for dominance, their personal interests which don't always coincide with the interests of the organization, and the internal politicking and contests between interests groups that take place in organizations. Some chapters review research literature, some report empirical findings, some propose conceptual reformulation, and some offer advice to managers.
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CSS Fonts

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Eric A. Meyer, "CSS Fonts"
English | 2013 | ISBN-10: 1449371493 | 68 pages | PDF | 11 MB

CSS Fonts
From custom fonts to ad-hoc font families you assemble out of a variety of individual faces, CSS 3 gives you more typographic options than ever before. This concise guide shows you how to use CSS properties to gain a fine-grained and wide-ranging influence over how you display fonts on the Web.

Short and sweet, this book is an excerpt from the upcoming fourth edition of CSS: The Definitive Guide. When you purchase either the print or the ebook edition of Fonts, you'll receive a discount on the entire Definitive Guide once it's released. Why wait? Learn how to choose and manipulate fonts right away.
Specify font families and their generic alternatives
Use @font-face to specify customized downloadable fonts
Size your fonts with absolute or relative scales, percentages, or length units
Understand the difference between italic and oblique styles
Learn how to specify or suppress a font's kerning data and other font features
Synthesize your own variants for fonts that lack bold or italic text
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Perspectives in Fluid Dynamics: A Collective Introduction to Current Research

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Perspectives in Fluid Dynamics: A Collective Introduction to Current Research
English | Physics, Mechanics | 14. December 2000 | ISBN-10: 0521780616 | 646 pages | Djvu | 7 mb
Now available in paperback, this wide-ranging text on modern fluid mechanics research includes sections on modelling the environment, physiology and magnetohydrodynamics.

Perspectives in Fluid Dynamics: A Collective Introduction to Current Research
At the same time, the book discusses basic physical phenomena such as turbulence that still present fundamental challenges. Conventional textbooks cannot hope to give graduate students more than an inkling of what topics are currently being researched, or how to make a choice between them. This book aims to rectify matters, at least in part. It consists of eleven chapters that each introduces a different branch of the subject. Though not exhaustive, the coverage is broad: thin-film flows, Saffman-Taylor fingering, flows in arteries and veins, convective and absolute instabilities, turbulence, natural convection, magnetohydrodynamics, solidification, geological fluid mechanics, oceanography and atmospheric dynamics are all introduced and reviewed by established authorities. Thus the book will not only be suitable for graduate-level courses but also for specialists seeking introductions to other areas.
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Perspectives in Fluid Dynamics: A Collective Introduction to Current Research

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Perspectives in Fluid Dynamics: A Collective Introduction to Current Research
English | Physics, Mechanics | 14. December 2000 | ISBN-10: 0521780616 | 646 pages | Djvu | 7 mb
Now available in paperback, this wide-ranging text on modern fluid mechanics research includes sections on modelling the environment, physiology and magnetohydrodynamics.

Perspectives in Fluid Dynamics: A Collective Introduction to Current Research
At the same time, the book discusses basic physical phenomena such as turbulence that still present fundamental challenges. Conventional textbooks cannot hope to give graduate students more than an inkling of what topics are currently being researched, or how to make a choice between them. This book aims to rectify matters, at least in part. It consists of eleven chapters that each introduces a different branch of the subject. Though not exhaustive, the coverage is broad: thin-film flows, Saffman-Taylor fingering, flows in arteries and veins, convective and absolute instabilities, turbulence, natural convection, magnetohydrodynamics, solidification, geological fluid mechanics, oceanography and atmospheric dynamics are all introduced and reviewed by established authorities. Thus the book will not only be suitable for graduate-level courses but also for specialists seeking introductions to other areas.
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The Facts on File Illustrated Guide To The Human Body – The Diagram Group

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The Facts on File Illustrated Guide To The Human Body – The Diagram Group
Publisher: Facts on File; 1 edition (April 2005)
Language: English | ISBN-10: 0816059799 – ISBN-13: 978-0816059799 | Hardcover: 896 pages | 63 MB
The Facts On File Illustrated Guide to the Human Body provides a wide-ranging, visual reference to the human body. This new eight-volume set contains information on anatomy, physiology, major ailments, and healthy lifestyles, with each volume covering a distinct body system. Volumes include the brain and nervous system, cells and genetics, the digestive system, the heart and circulatory system, the reproductive system, the respiratory system, the senses, and the skeletal and muscular systems. The highly visual presentation and extensive two-color illustrations–more than 2,000 across the set–help simplify complex topics and bring concepts to life. Devised to support the national curriculum, the clear and concise text covers system functions step by step, often using straightforward lists that accompany pictures, for quick and easy understanding. Chapters in each book discuss the structure and function of a body system, major organs and elements, needs and support (food, exercise, etc.), key words, interaction with other body systems, relevant diseases, and more.

The Facts on File Illustrated Guide To The Human Body – The Diagram Group
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