Tag Archives: world's

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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The Optimist: One Man’s Search for the Brighter Side of Life [Audiobook]

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The Optimist: One Man's Search for the Brighter Side of Life [Audiobook] by Laurence Shorter
English | August 12, 2009 | ASIN: B00723QR82 | M4B@64 kbps | 9 hrs 47 mins | 279 MB
Narrator: Mark Perry | Genre: Nonfiction/Humorous

The Optimist: One Man’s Search for the Brighter Side of Life [Audiobook]
When it comes to bad news, we've never had it so good.

Laurence Shorter is feeling anxious. Every time he opens a newspaper or turns on the radio he finds another reason to be tearful. It's time to make a change. It's time to be optimistic!

His plan is simple:
1. Learn how to jump out of bed in the morning.
2. Secure personal happiness.
3. Save the world.

The Optimist charts Shorter's ambitious, year-long, international quest to seek out the world's most positive thinkers, including Archbishop Desmond Tutu, Jung Chang, Matthieu Ricard, California's renowned Surfing Rabbi, and Bill Clinton. But optimism doesn't come easy, and Shorter's resolve is tested at every corner: by a flagging career, a troubled love affair, and his ever-pessimistic dad.

The Optimist is a hilarious and ultimately life-affirming stand against the grind of everyday strife, packed with reasons to be cheerful.
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Tasting Whiskey: An Insider’s Guide to the Unique Pleasures of the World’s Finest Spirits

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Lew Bryson, "Tasting Whiskey: An Insider's Guide to the Unique Pleasures of the World's Finest Spirits"
English | ISBN: 1612123015 | 2014 | PDF | 256 pages | 148 MB

Tasting Whiskey: An Insider’s Guide to the Unique Pleasures of the World’s Finest Spirits
Whiskey lovers will devour this fresh and comprehensive guide to everything there is to know about the world's whiskeys, including Scotch and bourbon as well as Tennessee, Irish, Japanese, and Canadian whiskeys. You'll learn about the types of whiskey and the distilling traditions of the regions where they are made, how to serve and taste whiskeys to best appreciate and savor them, how to collect and age whiskey for great results, and much more. There are even recipes for cocktails and suggestions for food pairings. This is the guide no whiskey drinker will want to be without!
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Tasting Whiskey: An Insider’s Guide to the Unique Pleasures of the World’s Finest Spirits

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Lew Bryson, "Tasting Whiskey: An Insider's Guide to the Unique Pleasures of the World's Finest Spirits"
English | ISBN: 1612123015 | 2014 | PDF | 256 pages | 148 MB

Tasting Whiskey: An Insider’s Guide to the Unique Pleasures of the World’s Finest Spirits
Whiskey lovers will devour this fresh and comprehensive guide to everything there is to know about the world's whiskeys, including Scotch and bourbon as well as Tennessee, Irish, Japanese, and Canadian whiskeys. You'll learn about the types of whiskey and the distilling traditions of the regions where they are made, how to serve and taste whiskeys to best appreciate and savor them, how to collect and age whiskey for great results, and much more. There are even recipes for cocktails and suggestions for food pairings. This is the guide no whiskey drinker will want to be without!
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Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance (EPUB)

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Bernard Marr, "Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance"
English | ISBN: 1118965833 | 2015 | EPUB | 256 pages | 3 MB
Convert the promise of big data into real world results
There is so much buzz around big data. We all need to know what it is and how it works – that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results – and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy.

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance (EPUB)
This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. * Discusses how companies need to clearly define what it is they need to know * Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions * Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them * Includes many high-profile case studies from the author's work with some of the world's best known brands

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Inteliquest World’s 100 Greatest People

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Inteliquest World's 100 Greatest People
English | MP3 | Audiobook Collection | All in One | 2.82 GB

Inteliquest World’s 100 Greatest People
List

WGP 001 Socrates.mp3
WGP 002 Plato.mp3
WGP 003 Aristotle.mp3
WGP 004 Francis Bacon.mp3
WGP 005 Rene Descartes.mp3
WGP 006 John Locke.mp3
WGP 007 Voltaire.mp3
WGP 008 Jean Jacques Rousseau.mp3
WGP 009 Adam Smith.mp3
WGP 010 Immanuel Kant.mp3
WGP 011 Karl Marx.mp3
WGP 012 Friedrich Nietzsche.mp3
WGP 013 Marco Polo.mp3
WGP 014 Christopher Columbus.mp3
WGP 015 Vasco Da Gama.mp3
WGP 016 Ferdninand Magellan.mp3
WGP 017 James Cook.mp3
WGP 018 Roald Amundsen.mp3
WGP 019 Archimedes.mp3
WGP 020 Johann Gutenberg.mp3
WGP 021 Eli Whitney.mp3
WGP 022 Thomas Edison.mp3
WGP 023 Alexander Graham Bell.mp3
WGP 024 Henry Ford.mp3
WGP 025 Orville and Wilbur Wright.mp3
WGP 026 Guglielmo Marconi.mp3
WGP 027 Galen.mp3
WGP 028 Nicolaus Copernicus.mp3
WGP 029 Galileo.mp3
WGP 030 Isaac Newton.mp3
WGP 031Charles Darwin.mp3
WGP 032 Louis Pasteur.mp3
WGP 033 Gregor Mendel.mp3
WGP 034 Joseph Lister.mp3
WGP 035 Sigmund Freud.mp3
WGP 036 Marie Curie.mp3
WGP 037 Albert Einstein.mp3
WGP 038 Alexander Fleming.mp3
WGP 039 Jonas Salk.mp3
WGP 040 Sophocles.mp3
WGP 041 Virgil.mp3
WGP 042 Dante Alighieri.mp3
WGP 043 Geoffrey Chaucer.mp3
WGP 044 William Shakespeare.mp3
WGP 045 John Milton.mp3
WGP 046 Charles Dickens.mp3
WGP 047 George Eliot.mp3
WGP 048 Leo Tolstoy.mp3
WGP 049 Emily Dickinson.mp3
WGP 050 Mark Twain.mp3
WGP 051 Leonardo Da Vinci.mp3
WGP 052 Raphael.mp3
WGP 053 Michelangelo.mp3
WGP 054 Rembrandt.mp3
WGP 055 Claude Monet.mp3
WGP 056 Vincent Van Gogh.mp3
WGP 057 Pablo Picasso.mp3
WGP 058 Johann Sebastian Bach.mp3
WGP 059 George Frideric Handel.mp3
WGP 060 Wolfgang Amadeus Mozart.mp3
WGP 061 Ludwig Van Beethoven.mp3
WGP 062 Frederic Chopin.mp3
WGP 063 Richard Wagner.mp3
WGP 064 Johannes Brahms.mp3
WGP 065 Peter Tchaikovsky.mp3
WGP 066 Claude Debussy.mp3
WGP 067 Abraham.mp3
WGP 068 Moses.mp3
WGP 069 Lao-Tzu.mp3
WGP 070 Buddah.mp3
WGP 071 Confucius.mp3
WGP 072 Jesus Christ.mp3
WGP 073 The Apostle Paul.mp3
WGP 074 Saint Augustine.mp3
WGP 075 Muhammad.mp3
WGP 076 Thomas Aquinas.mp3
WGP 077 Martin Luther.mp3
WGP 078 John Calvin.mp3
WGP 079 Joseph Smith.mp3
WGP 080 Constantine the Great.mp3
WGP 081 Charlemagne.mp3
WGP 082 Queen Elizabeth I.mp3
WGP 083 Oliver Cromwell.mp3
WGP 084 Benjamin Franklin.mp3
WGP 085 Catherine the Great.mp3
WGP 086 George Washington.mp3
WGP 087 Thomas Jefferson.mp3
WGP 088 Abraham Lincoln.mp3
WGP 089 Susan B Anthony.mp3
WGP 090 Mahatma Ghandi.mp3
WGP 091 Winston Churchill.mp3
WGP 092 Franklin D Roosevelt.mp3
WGP 093 Martin Luther King.mp3
WGP 094 Alexander the Great.mp3
WGP 095 Julius Ceasar.mp3
WGP 096 William the Conquerer.mp3
WGP 097 Genghis Khan.mp3
WGP 098 Napolean Bonapart.mp3
WGP 099 Robert E Lee.mp3
WGP 100 Dwight D Eisenhower.mp3

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The Future of the Brain: Essays by the World’s Leading Neuroscientists

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Gary Marcus and Jeremy Freeman, "The Future of the Brain: Essays by the World's Leading Neuroscientists"
English | ISBN: 069116276X | 2014 | 304 pages | EPUB | 3 MB

The Future of the Brain: Essays by the World’s Leading Neuroscientists
An unprecedented look at the quest to unravel the mysteries of the human brain, The Future of the Brain takes readers to the absolute frontiers of science. Original essays by leading researchers such as Christof Koch, George Church, Olaf Sporns, and May-Britt and Edvard Moser describe the spectacular technological advances that will enable us to map the more than eighty-five billion neurons in the brain, as well as the challenges that lie ahead in understanding the anticipated deluge of data and the prospects for building working simulations of the human brain. A must-read for anyone trying to understand ambitious new research programs such as the Obama administration's BRAIN Initiative and the European Union's Human Brain Project, The Future of the Brain sheds light on the breathtaking implications of brain science for medicine, psychiatry, and even human consciousness itself.

Contributors include: Misha Ahrens, Ned Block, Matteo Carandini, George Church, John Donoghue, Chris Eliasmith, Simon Fisher, Mike Hawrylycz, Sean Hill, Christof Koch, Leah Krubitzer, Michel Maharbiz, Kevin Mitchell, Edvard Moser, May-Britt Moser, David Poeppel, Krishna Shenoy, Olaf Sporns, Anthony Zador.
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