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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

FREEDownload : Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Australian Beetles, Volume 1: Morphology, Classification and Keys

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Australian Beetles: Morphology, Classification and Keys (Australian Beetles Series) by John F. Lawrence, Adam Slipinski
2013 | ISBN: 0643097287 | English | 520 pages | PDF | 215 MB

Australian Beetles, Volume 1: Morphology, Classification and Keys
This three-volume series represents a comprehensive treatment of the beetles of Australia, a relatively under-studied fauna including many unusual and unique lineages found nowhere else on Earth. The biology and morphology for all major beetle lineages is described and illustrated, and the revised identification keys (currently recognized as one of the most valuable keys worldwide) will aid quarantine agents, biologists and students in identifying members of the most species-rich order of animals. A large section on the adult and larval morphology of beetles and a chapter on the fossil record are also included.

Volume 1 updates and expands Lawrence & Britton's out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations. The introduction to beetle morphology and anatomical terms clarifies characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background.

Volume 2 is due Fall 2015 and Volume 3 is expected in 2017.

Key Features:
* An updated, expanded version of the popular, out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations

* The introduction to beetle morphology and anatomical terms clarify characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background
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Australian Beetles, Volume 1: Morphology, Classification and Keys

FREEDownload : Australian Beetles, Volume 1: Morphology, Classification and Keys

Australian Beetles: Morphology, Classification and Keys (Australian Beetles Series) by John F. Lawrence, Adam Slipinski
2013 | ISBN: 0643097287 | English | 520 pages | PDF | 215 MB

Australian Beetles, Volume 1: Morphology, Classification and Keys
This three-volume series represents a comprehensive treatment of the beetles of Australia, a relatively under-studied fauna including many unusual and unique lineages found nowhere else on Earth. The biology and morphology for all major beetle lineages is described and illustrated, and the revised identification keys (currently recognized as one of the most valuable keys worldwide) will aid quarantine agents, biologists and students in identifying members of the most species-rich order of animals. A large section on the adult and larval morphology of beetles and a chapter on the fossil record are also included.

Volume 1 updates and expands Lawrence & Britton's out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations. The introduction to beetle morphology and anatomical terms clarifies characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background.

Volume 2 is due Fall 2015 and Volume 3 is expected in 2017.

Key Features:
* An updated, expanded version of the popular, out-of-print Australian Beetles, with improved keys to all beetle families found in Australia, expanded family diagnoses as well as modern classification and additional illustrations

* The introduction to beetle morphology and anatomical terms clarify characters and terminology used in the keys; few other resources for beetle identification include such a detailed morphological background
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Skateboarding: Legendary Tricks by Doug Werner

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Skateboarding: Legendary Tricks by Doug Werner
English | June 1, 2008 | ISBN: 1884654304 | 192 Pages | PDF | 10,7 MB

Skateboarding: Legendary Tricks by Doug Werner
A comprehensive guidebook that details dozens of spectacular skateboarding stunts, this resource combines invaluable technical information with insightful historical perspectives. Each trick is captured in action sequence and captioned so that aspiring riders can learn how each trick is performed. A history of the tricks, featuring their legendary inventors, is also included. This blend of background and how-to ensures that riders not only learn the tricks but also gain respect for the legends that made skateboarding the worldwide passion it is today.
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Memoir 36 – The Geological Record of Neoproterozoic Glaciations

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Memoir 36 – The Geological Record of Neoproterozoic Glaciations (Geological Society Memoir) by E Arnaud and G P Halverson
English | 2011-10-15 | ISBN: 1862393346 | PDF | 752 pages | 32 MB

Memoir 36 – The Geological Record of Neoproterozoic Glaciations
In recent years, interest in Neoproterozoic glaciations has grown as their pivotal role in Earth system evolution has become increasingly clear. One of the main goals of the IGCP Project number 512 was to produce a synthesis of newly available information on Neoproterozoic successions worldwide similar in format to Hambrey & Harlands (1981) Earths pre Pleistocene Glacial Record. This Memoir therefore consists of a series of overview chapters followed by site-specific chapters. The overview chapters cover key topics including the history of research on Neoproterozoic glaciations, identification of glacial deposits, chemostratigraphic techniques and datasets, palaeomagnetism, biostratigraphy, geochronology and climate modelling. The site specific chapters for 60 successions worldwide include reviews of the history of research on these rocks and up-to-date syntheses of the structural framework, tectonic setting, palaeomagnetic and geochronological constraints, physical, biological, and chemical stratigraphy, and descriptions of the glaciogenic and associated strata, including economic deposits.
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Flexible AC Transmission Systems: Modelling and Control

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Flexible AC Transmission Systems: Modelling and Control (Power Systems) by Xiao-Ping Zhang and Christian Rehtanz
English | ISBN: 3642282407 | 2012 | 580 pages | PDF | 8,4 MB

Flexible AC Transmission Systems: Modelling and Control
The extended and revised second edition of this successful monograph presents advanced modeling, analysis and control techniques of Flexible AC Transmission Systems (FACTS). The book covers comprehensively a range of power-system control problems: from steady-state voltage and power flow control, to voltage and reactive power control, to voltage stability control, to small signal stability control using FACTS controllers. In the six years since the first edition of the book has been published research on the FACTS has continued to flourish while renewable energy has developed into a mature and booming global green business. The second edition reflects the new developments in converter configuration, smart grid technologies, super power grid developments worldwide, new approaches for FACTS control design, new controllers for distribution system control, and power electronic controllers in wind generation operation and control. The latest trends of VSC-HVDC with multilevel architecture have been included and four completely new chapters have been added devoted to Multi-Agent Systems for Coordinated Control of FACTS-devices, Power System Stability Control using FACTS with Multiple Operating Points, Control of a Looping Device in a Distribution System, and Power Electronic Control for Wind Generation.
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Flexible AC Transmission Systems: Modelling and Control

FREEDownload : Flexible AC Transmission Systems: Modelling and Control

Flexible AC Transmission Systems: Modelling and Control (Power Systems) by Xiao-Ping Zhang and Christian Rehtanz
English | ISBN: 3642282407 | 2012 | 580 pages | PDF | 8,4 MB

Flexible AC Transmission Systems: Modelling and Control
The extended and revised second edition of this successful monograph presents advanced modeling, analysis and control techniques of Flexible AC Transmission Systems (FACTS). The book covers comprehensively a range of power-system control problems: from steady-state voltage and power flow control, to voltage and reactive power control, to voltage stability control, to small signal stability control using FACTS controllers. In the six years since the first edition of the book has been published research on the FACTS has continued to flourish while renewable energy has developed into a mature and booming global green business. The second edition reflects the new developments in converter configuration, smart grid technologies, super power grid developments worldwide, new approaches for FACTS control design, new controllers for distribution system control, and power electronic controllers in wind generation operation and control. The latest trends of VSC-HVDC with multilevel architecture have been included and four completely new chapters have been added devoted to Multi-Agent Systems for Coordinated Control of FACTS-devices, Power System Stability Control using FACTS with Multiple Operating Points, Control of a Looping Device in a Distribution System, and Power Electronic Control for Wind Generation.
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Managing Supply Chain Risk

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Managing Supply Chain Risk (International Series in Operations Research & Management Science) by ManMohan S. Sodhi and Christopher S. Tang
English | ISBN: 1461432375 | 2012 | 351 pages | PDF | 5,3 MB

Managing Supply Chain Risk
"Supply Chain Risk Management is an issue that many companies face and yet few companies know how to deal with it in a systematic and pragmatic manner. While avoiding and reducing supply chain risks are certainly preferable, developing ways to restore and stabilize supply chain operations rapidly after a major disruption is critical for managing global supply chains. Sodhi and Tang present important concepts, frameworks, strategies, and analyses that are essential for managing supply chain risks. Not only does this book suggest some practical ways to work with different partners to manage the risks that are present in a global supply chain, it creates a framework that would enable practitioners to engage researchers to work on this important area." -Thomas A. Debrowski, Executive Vice President, Worldwide Operations, Mattel, Inc. "When a firm outsources its operations to external suppliers, the firm is vulnerable to major and rare disruptions that can occur at any link in the global supply chain. Because these disruptions rarely occur, few firms take commensurable actions to identify, assess, mitigate and respond to various types of supply chain risks. By introducing frameworks and concepts along with several case studies and a review of academic literature, Sodhi and Tang treat this important subject with practical relevance and academic rigor. This book will bring practitioners and researchers to develop effective and efficient ways to manage supply chain risks." -Marshall L. Fisher, UPS Professor, Professor of Operations and Information Management and Co-Director of Fishman-Davidson Center for Service and Operations Management, The Wharton School, University of Pennsylvania "This book ties observations in practice to methodologies and research. The rich case examples motivated the approaches and methodologies used to mitigate risks, and in the course of doing so, Sodhi and Tang provided insights on existing and new research opportunities. As a result, this book is highly relevant to both practitioners and academics. Also, the book is also written with management lessons on how risks can be mitigated, and how risks can be contained once disruptions have occurred. As such, it is also a book for management to gain insights and to develop management skills." -Hau L. Lee, Thoma Professor of Operations, Information and Technology and Director of the Stanford Global Supply Chain Management Forum, Graduate School of Business, Stanford University "As companies have extended their supply chains globally and as the face increasing resource issues, they face a number of new risk challenges. While there are various case studies written about supply chain risks, this book gives a comprehensive treatment of the subject with clarity. The concepts and frameworks developed by Sodhi and Tang in this book would create awareness of this important and yet not well understood subject, and strategies described in this book would stimulate practitioners to develop a holistic approach for identifying, assessing, mitigating, and responding to different types of supply chain risks." -Nick Wildgoose, Global Supply Chain Proposition Manager, Zurich Insurance
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Directing: Film Techniques and Aesthetics

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Directing: Film Techniques and Aesthetics by Michael Rabiger, Mick Hurbis-Cherrier
2013 | ISBN: 0240818458 | English | 560 pages | PDF | 12 MB

Directing: Film Techniques and Aesthetics
This comprehensive manual has inspired tens of thousands of readers worldwide to realize their artistic vision and produce well-constructed films. Filled with practical advice on every stage of production, this is the book you will return to throughout your career.

Directing covers the methods, technologies, thought processes, and judgments that a director must use throughout the fascinating process of making a film. The core of the book is the human, psychological, and technical knowledge that every director needs, the enduring elements of the craft that remain vital.

Directing also provides an unusually clear view of the artistic process, particularly in working with actors and principle crew to achieve personally expressive storytelling and professionalism on any budget.

Directing explores in detailed and applicable terms how to engage with the conceptual and authorial sides of filmmaking. Its eminently practical tools and exercises show how to: discover your artistic identity; develop credible and compelling stories with your cast and crew; and become a storyteller with a distinctive voice and style.

The companion website includes teaching notes, dozens of practical hands-on projects and film study activities to help you master technical and conceptual skills, film analysis questionnaires, and all the essential production forms and logs.

New to the fifth edition

* Virtually every chapter has been revised, updated, and re-organized for a streamlined and integrated approach.
* Expanded sections on the basics of drama, including thorough analyses of recent films
* Discussions of the director’s approach to script analysis and development
* New discussion exploring the elements of naturalistic and stylistic aesthetic approaches.
* New discussion on the narrative power of lighting and the lens – including many recent film examples for shot size, perspective, focus and exposure
* Greater emphasis on the implications of composition, mise-en-scene, continuity shooting and editing, long take shooting, point-of-view sequences, and camera handling
* Expanded discussion of collaboration between the director and principle creative crew
* Updated coverage of workflow and comparative advantages to digital or film acquisition
* New section on film production safety, set protocol and etiquette
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