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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

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Andrea Hiott, "Thinking Small: The Long, Strange Trip of the Volkswagen Beetle"
English | ISBN: 0345521420 | 2012 | EPUB | 512 pages | 7 MB

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility-a triumph not of the will but of the imagination.
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Dekker Encyclopedia of Nanoscience and Nanotechnology, 2nd Edition (6 Volume Set)

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Sergey Edward Lyshevski, Cristian I Contescu, "Dekker Encyclopedia of Nanoscience and Nanotechnology, 2nd Edition (6 Volume Set)"
2008 | ISBN-10: 0849396395 | 5912 pages | PDF | 158 MB

Dekker Encyclopedia of Nanoscience and Nanotechnology, 2nd Edition (6 Volume Set)
With its original publication, the Dekker Encyclopedia of Nanoscience and Nanotechnology immediately became the reference against which all other nano references are measured. Noting that the encyclopedia was being assembled by leading authorities at an early stage in the field's development, Sir Harry Kroto, 1996 Nobel Prize winner in Chemistry, rightfully predicted that the encyclopedia would bring together key advances in a "coherently organized framework." Continuing to cover the field as no other resource, the six-volume second edition crosses disciplines to examine fundamental nano principles, theories, and methodologies, as well as the latest information on nano-relevant properties. It also covers advances in nanoscale engineering, newly developed simulation tools, and emerging computational methods.

Among other accolades, this million-dollar bestseller has gone on to win an Outstanding Academic Book Award from CHOICE magazine.
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The Uncanny Valley in Games and Animation

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The Uncanny Valley in Games and Animation by Angela Tinwell
2014 | ISBN: 146658694X | English | 236 pages | PDF | 11 MB

The Uncanny Valley in Games and Animation
Advances in technology have enabled animators and video game designers to design increasingly realistic, human-like characters in animation and games. Although it was intended that this increased realism would allow viewers to appreciate the emotional state of characters, research has shown that audiences often have a negative reaction as the human likeness of a character increases. This phenomenon, known as the Uncanny Valley, has become a benchmark for measuring if a character is believably realistic and authentically human like. This book is an essential guide on how to overcome the Uncanny Valley phenomenon when designing human-like characters in digital applications.

In this book, the author provides a synopsis of literature about the Uncanny Valley phenomenon and explains how it was introduced into contemporary thought. She then presents her theories on its possible psychological causes based on a series of empirical studies. The book focuses on how aspects of facial expression and speech can be manipulated to overcome the Uncanny Valley in character design.

presents a novel theory that goes beyond previous research in that the cause of the Uncanny Valley is based on a perceived lack of empathy in a character. This book makes an original, scholarly contribution to our current understanding of the Uncanny Valley phenomenon and fills a gap in the literature by assessing the biological and social roots of the Uncanny Valley and its implications for computer-graphics animation.
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Biomimetic Architectures by Plasma Processing: Fabrication and Applications

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Biomimetic Architectures by Plasma Processing: Fabrication and Applications by Surojit Chattopadhyay
English | 2014 | ISBN: 9814463949 | 254 pages | PDF | 30 MB

Biomimetic Architectures by Plasma Processing: Fabrication and Applications
Plasma-processed biomimetic structures are an extremely focused and small subset of biomimetics. Although other methods can also be adopted, experimental synthesis of biomimetic structures mainly focuses on plasma processing. This book deals with the theoretical description of photonic structures available in nature, and the physics and applications of biomimetic structures prepared in the laboratory. It discusses anti-reflection properties of moth eye- or cicada wing-type nanostructured materials on semiconductor surfaces, with emphasis on plasma fabrication procedures. It also explains, with the help of related theories, the superhydrophobic or hydrophilic wetting properties demonstrated by most of these natural structures. It discusses biomedical applications, especially in implants, as one of the key applications of such materials.
The book focuses mainly on plasma processing of biomimetic nanostructures and is, therefore, different from similar books that are more general in nature. It presents essential schematics, sufficient details, and advanced instrumentation techniques that would help readers understand why these structures are considered so important in materials science and physics.
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Physical Approaches to Biological Evolution

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Mikhail V. Volkenstein, "Physical Approaches to Biological Evolution"
1994 | pages: 402 | ISBN: 3642787908 | DJVU | 4,5 mb

Physical Approaches to Biological Evolution
"Mr. Wolkenstein's , whether or not it proves to give the ultimate truth on the matters with which it deals, certainly deserves, by its breadth and scope and profundity, to be considered an impor­ tant event in the philosophical world." This is a quotation from an introduction written by Bertrand Russell for Ludwig Wittgenstein's Tractatus Logico-Philosophicus. I exchanged only name and subject. As for the rest, I could continue quoting Russell, but I would rather say something myself. As Wittgenstein did with formal logic, Wolkenstein rectifies our views on how to approach the logic of life from a formal theoretical basis. Many bio­ logists do not believe that their subject lends itself to the scrutiny of physical theory. They certainly admit that one can simulate biological phenomena by models that can be expressed in a mathematical form. However, they do not believe that biology can be given a theoretical foundation that is defined within the general framework of physics. Rather, they insist on a holistic approach, banning any reduction to fundamental principles subject to physical theory.
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Physical Approaches to Biological Evolution

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Mikhail V. Volkenstein, "Physical Approaches to Biological Evolution"
1994 | pages: 402 | ISBN: 3642787908 | DJVU | 4,5 mb

Physical Approaches to Biological Evolution
"Mr. Wolkenstein's , whether or not it proves to give the ultimate truth on the matters with which it deals, certainly deserves, by its breadth and scope and profundity, to be considered an impor­ tant event in the philosophical world." This is a quotation from an introduction written by Bertrand Russell for Ludwig Wittgenstein's Tractatus Logico-Philosophicus. I exchanged only name and subject. As for the rest, I could continue quoting Russell, but I would rather say something myself. As Wittgenstein did with formal logic, Wolkenstein rectifies our views on how to approach the logic of life from a formal theoretical basis. Many bio­ logists do not believe that their subject lends itself to the scrutiny of physical theory. They certainly admit that one can simulate biological phenomena by models that can be expressed in a mathematical form. However, they do not believe that biology can be given a theoretical foundation that is defined within the general framework of physics. Rather, they insist on a holistic approach, banning any reduction to fundamental principles subject to physical theory.
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Revit Architecture 2010: No Experience Required

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Revit Architecture 2010: No Experience Required by Eric Wing
English | 2009 | ISBN: 0470447222 | 987 Pages | PDF | 34 MB
Author and Revit Architecture expert Eric Wing walks you through designing, documenting, and presenting a four-story office building.

Revit Architecture 2010: No Experience Required
The continuous tutorial begins with the Revit interface and standard conventions for placing walls, doors, and windows, then progresses through the building's design as would happen in the real world. You'll learn how to work with structural grids, beams, and foundations; add text and dimensions; build floors layer by layer; join exterior and interior walls; and create roofs and ceilings as well as stairs, ramps, and railings. You'll also be introduced to using embedded families and formulas, crucial site considerations, and importing and exporting to various formats. For Instructors: Teaching supplements are available for this title.
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Renaissance Art: A Very Short Introduction

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Renaissance Art: A Very Short Introduction by Geraldine A. Johnson
English | 2005-07-28 | ISBN: 0192803549 | PDF | 158 pages | 4,7 MB

Renaissance Art: A Very Short Introduction
Artists like Botticelli, Holbein, Leonardo, Durer, and Michelangelo and works such as the Last Supper fresco and the monumental marble statue of David, are familiar symbols of the Renaissance. But who were these artists, why did they produce such memorable images, and how would their original beholders have viewed these objects? Was the Renaissance only about great masters and masterpieces, or were women artists and patrons also involved? And what about the "minor" pieces that Renaissance men and women would have encountered in homes, churches and civic spaces? This Very Short Introduction answers such questions by considering both famous and lesser-known artists, patrons, and works of art within the cultural and historical context of Renaissance Europe. The volume provides a broad cultural and historical context for some of the Renaissance's most famous artists and works of art. It also explores forgotten aspects of Renaissance art, such as objects made for the home and women as artists and patrons. Considering Renaissance art produced in both Northern and Southern Europe, rather than focusing on just one region, the book introduces readers to a variety of approaches to the study of Renaissance art, from social history to formal analysis.
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Learning from Leonardo: Decoding the Notebooks of a Genius

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Learning from Leonardo: Decoding the Notebooks of a Genius by Fritjof Capra
English | 2013 | ISBN: 1609949897 | 384 pages | EPUB | 19 MB

Learning from Leonardo: Decoding the Notebooks of a Genius
eonardo da Vinci was a brilliant artist, scientist, engineer, mathematician, architect, inventor, writer, and even musician—the archetypal Renaissance man. But he was also, Fritjof Capra argues, a profoundly modern man. Not only did Leonardo invent the empirical scientific method over a century before Galileo and Francis Bacon, but Capra's decade-long study of Leonardo's fabled notebooks reveal him as a systems thinker centuries before the term was coined. He believed the key to truly understanding the world was in perceiving the connections between phenomena and the larger patterns formed by those relationships. This is precisely the kind of holistic approach the complex problems we face today demand. Capra describes seven defining characteristics of Leonardo da Vinci's genius and includes a list of over forty discoveries Leonardo made that weren't rediscovered until centuries later. Leonardo pioneered entire fields—fluid dynamics, theoretical botany, aerodynamics, embryology. Capra's overview of Leonardo's thought follows the organizational scheme Leonardo himself intended to use if he ever published his notebooks. So in a sense, this is Leonardo's science as he himself would have presented it. Leonardo da Vinci saw the world as a dynamic, integrated whole, so he always applied concepts from one area to illuminate problems in another. For example, his studies of the movement of water informed his ideas about how landscapes are shaped, how sap rises in plants, how air moves over a bird's wing, and how blood flows in the human body. His observations of nature enhanced his art, his drawings were integral to his scientific studies, and he brought art and science together in his extraordinarily beautiful and elegant mechanical and architectural designs. Obviously, we can't all be geniuses on the scale of Leonardo da Vinci. But by exploring the mind of the preeminent Renaissance genius, we can gain profound insights into how best to address the challenges of the 21st century.
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